Remove guerilla
article thumbnail

Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

to segment and target relevant markets. and company size (revenue, employee count) demographic data for market segmentation without relevant psychographic qualification. Tags: psychographics b2b b2bmarketing marketing segmentation comm333 mba831. “Continue to surprise those who would put you in a neat demographic.

article thumbnail

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Guerilla marketing – Powerful marketing that saturates a market for a brief period with the goal of getting maximum impact for minimum cost. with the goal of converting visitors into identified contacts and/or leads. Learn More About Lead Generation. whitepaper download, webinar registration, etc.)