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The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

The point of the scenario was that future marketing would be focused on convincing consumers to trust the marketer’s system to make day-to-day purchasing decisions. So consumers’ only real choices will be which systems to trust. Let’s call it “personal reality”.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

trust your instincts. < Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM).

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How to Save the World

Buzz Marketing for Technology

A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. And the ability to do all of these things in an integral way is what Chris calls information fluency. trust your instincts. Personal Knowledge Management.

Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

trust your instincts. < I have already written about where I think KM is headed: From content to connectivity , with social networking applications and expertise-finding and community-building processes taking over in priority from the populating and management of massive, just-in-case, context free repositories of documents, and From corporate content management to personal. I heard this a lot, and only personalized, one-on-one coaching, can alleviate this problem. "We

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

trust your instincts. < Watching someone do the same task twice, differently, or watching two people do the same task, differently, can be very informative. Personal KM. Personal Productivity. Guerilla News Network. personal stories, experiences, lessons learned. Dave Pollards environmental philosophy, creative works, business papers and essays.