Marketing Insider Group

DECEMBER 15, 2014

Guerilla Content: How To Growth Hack Your Way To Content Marketing Success On A Limited Budget. This is where you can turn to what I call Guerilla Content : Guerilla Content: content created with almost no budget, simply be re-purposing things your organization already produces. So if you are looking for your own Guerilla Content, here are some ideas I’ve used along with some examples: 30 Growth Hacks To Content Marketing Success.

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Guerilla Budget Content Marketing Content 206

MLT Creative

JULY 11, 2011

This Week’s B2B Word on the Street is: GUERILLA MARKETING You’ve seen them in action, from historic photos of Depression-era men wearing sandwich boards on busy sidewalks to today, where giant ads are projected across the sides of buildings at night and street teams hand out samples of anything from cereal bars to cigarettes. At MLT Creative, we've always had fun with guerilla marketing. Please share your innovative B2B guerilla marketing concepts.

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Guerilla Words Trade Trade Show 63

Marketri

JULY 7, 2011

These are just a few inexpensive, guerilla style marketing tactics that are perfect for firms with human capacity and specialized knowledge to share and hands to shake. B2B Marketing economical marketing guerilla marketing marketing plan marketing strategy Blogging Marketing (General Getting and staying ahead of your competition is as important as ever, but as new work continues to trail in slowly, how can firms justify investing more dollars for marketing?

Guerilla 48

Guerilla Network Tactics Validation 48

Cody Ward

MARCH 30, 2012

Marketing Puzzles guerilla marketing marketing puzzleFor a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page.

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Copyright Guerilla Advertisement Advertising 70

Altitude Branding

JUNE 18, 2020

Guerilla Marketing. Guerilla marketing has seen a surge in popularity over the last decade, and it’s not hard to see why. SmallBusiness took a look at three small businesses from the UK that employed guerilla marketing techniques such as a double-decker bus turned cocktail bar and a rap song and found that these campaigns were crucial in raising brand profiles. If there’s one thing that’s certain, it’s that we live in unprecedented times.

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Guerilla Effective Effectiveness Mail 65

Oracle

JULY 3, 2019

If you’re looking to cut costs and see better results, it might be time to reach for some unconventional ( often called guerilla ) marketing tactics. If you’re having trouble thinking outside the box, here are eight guerilla marketing techniques worth considering: 1. It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while.

CMO 206

CMO Tactics Guerilla Hashtag 206

Oracle

DECEMBER 12, 2017

Guerilla marketing is the art of getting your message out there without spending money on expensive advertising. The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited product marketing experience.

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Startup Budget Guerilla Viral 204

B2B Lead Generation

JANUARY 8, 2010

Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. Rain T oday , a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list.

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Guerilla Service Best PR 120

Oracle

JUNE 2, 2011

Whether it’s through Facebook , video , guerilla marketing or blogging , TOMS finds a way to turn its business into a two-way conversation with consumers. by Jesse Noyes | Tweet this When TOMS Shoes launched it set out to prove that turning a profit and improving the lives of the world’s less fortunate were not mutually exclusive missions.

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Guerilla Digg Buzz Social Media 177

KoMarketing Associates

JULY 24, 2015

This is some of the best “guerilla” marketing you can get, especially when when it comes to word-of-mouth marketing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market.

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Online Brand Branding B2B 262

Unbound B2B

OCTOBER 26, 2020

Growth Hacking Example 1: How Salesforce Used Guerilla Marketing in An Offline Age. Well, that was before the digital age, so salesforce used guerilla marketing and they proved they were pretty good at it. Introduction.

Startup 52

Startup Product Guerilla Long Tail 52

B2B Marketing Traction

NOVEMBER 11, 2011

The guerilla marketer makes their competition less stable with its multiple attacks. Since it’s Veteran’s Day I thought this blog entry might be timely. Did you know that one of the definitions of strategy is about planning operations and movements in a war or battle? strat·e·gy strate -j?. the science and art of military command. exercised to meet the enemy in combat. under advantageous conditions. Merriam-Webster.com.

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Guerilla Pricing Price B2B 116

ContentMX

FEBRUARY 27, 2017

Guerilla marketing is an advertising strategy that is best for any business with limited advertising budgets. More recently, guerilla marketing is associated with the use of social media. Guerrilla marketing, embedded marketing, and native advertising are three forms of Internet marketing, but what is the difference and what is best for you? Guerrilla Marketing. I first heard this term used when I worked for Sony, back in 1984.

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Guerilla Advertisement Advertising Viral 40

Marketing Craftmanship

FEBRUARY 16, 2012

But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business. LtoR: Heather Fuller, Andrew Crisp, Percy, Gary Thompson, Mickie Kennedy. Missing: Nimmi, the acrobatic dog.

Public Relations 100

Public Relations Cost Guerilla PR 100

Hubspot

MARCH 20, 2017

Indoor Guerilla Marketing. Event Ambush Guerilla Marketing. Experiential Guerilla Marketing. Naturally, I couldn't help but be impressed by this guerilla marketing installment from paper towel company Bounty. The big takeaway: It's okay to get a little sentimental with guerilla marketing. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict.

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Guerilla Examples Brand Branding 61

Marketing Craftmanship

FEBRUARY 16, 2017

Conference sponsors do their best to prevent this type of guerilla marketing.). Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. It’s often the result of poor planning, lack of creativity, outright laziness or unrealistic expectations by the companies that participate in them.

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Conference Industry Guerilla Business 100

Oktopost

AUGUST 27, 2020

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. Everyone’s an expert and an influencer nowadays. And everyone’s on social media.

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Guerilla Linkedin Twitter B2B 105

Belkins

JUNE 30, 2020

As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships." " After my fair share of complicated conversations and attempts to dissuade my client from non-viable ideas, I found some truth in this statement. But I suspect Conrad’s done a lot of learning over the years. I believe that clients who are tough to work with are key to success in doing business.

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Differences Guerilla Attitudes Deliverability 59

Outbrain

FEBRUARY 12, 2020

Best guerilla marketing campaign – El Paso Zoo. El Paso Zoo in Texas is making a memorable mark this year with a truly guerilla (or cockroach…) marketing campaign. Best video advertising campaign – Teleflora. Best co-marketing campaign – KFC and Deliveroo. Best giveaway campaign – Coors Light. Best native advertising campaign – Budweiser, China. Best packaging campaign – Gü Desserts. Best social media campaign – Junk King.

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Guerilla Campaign Forecast Best 36

Vidyard

FEBRUARY 1, 2018

Guerilla Gear. Back in the day, we used to have brick and mortar retail stores, where organizations were able to connect with people on a personal level. They would have two minutes to market their products in person—we don’t have that luxury anymore.

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Guerilla Product Video Budget 79

Marketing Craftmanship

APRIL 2, 2015

Conference sponsors do their best to prevent this type of guerilla marketing.). Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. It’s often the result of poor planning, lack of creativity, laziness or unrealistic expectations by the companies that participate in them.

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Conference Tactics Guerilla B2B 116

Customer Experience Matrix

NOVEMBER 9, 2017

Oddly enough, marketing departments have been a little less prone to this sort of guerilla IT development than some other groups. Salesforce this week announced “myEinstein” self-service artificial intelligence features to let non-technical users build predictive models and chatbots. My immediate reaction was that's a bad idea: top-of-the-head objections include duplicated effort, wasted time, and the potential for really bad results.

Software 120

Software Writing Guerilla Government 120

NuSpark

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Most are mind-numbingly dull. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why Case Studies?

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Case Study Studies Case Demand 136

Hubspot

NOVEMBER 28, 2017

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? They go down in history as the biggest marketing mistakes of our time.

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Guerilla Mail Sample Pricing 61

DivvyHQ

DECEMBER 12, 2017

Warren Whitlock , Senior Advisor, Guerilla Marketing. In our recent Content Planning Research Report , a majority of respondents reported they are not measuring what we consider to be some of the most important content performance metrics. For example, a measly 24% reported tracking conversion metrics such as email subscriptions or customer conversions – while just 23% track production volume, or benchmark against competitors.

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Measurement Guerilla Sample Content Marketing 63

Delivra

FEBRUARY 6, 2019

Guerilla marketing can be another effective way to raise brand awareness and stand out from the crowd. Guerilla marketing and social media strategies are great when they work, but let’s not forget about the most cost-effective SMB marketing campaigns. Even some of the largest corporations began as startups. To get where they are today, big companies once relied on innovative products and SMB marketing.

SMB 40

SMB Guerilla Campaign Startup 40

LeadCrunch

OCTOBER 14, 2018

We did some guerilla marketing and I was the first company in the space to have a bacon sponsorship at a conference. We all know that an expanded mind comes from exploring different perspectives. When you think about a B2B marketer as a CEO, you open up avenues of thought that will transform the way you work and the way you understand your value as a marketer.

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Guerilla B2C Skype Amazon 95

ANNUITAS

FEBRUARY 23, 2012

It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can. I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment.

Relationship 156

Relationship Guerilla B2B Vendor 156

ContentMX

MAY 1, 2017

This content strategy utilizes many advertising techniques such as Native Advertising , Embedded Advertising and Guerilla Marketing to increase your sales leads. So you wrote a fantastic marketing message and posted it on your web site. That’s great, but has anyone read it? I’m reminded of the philosophical concept, “If a tree falls in a forest and nobody is around to hear it, does it make a sound.” This thought experiment helps us understand what is important.

Internet 40

Internet Guerilla Agency Advertising Agency 40

Hinge Marketing

NOVEMBER 26, 2014

This isn’t guerilla promotion. In the first post on The Road to Revenue , we learned that buyers are going online in droves to solve problems and find service providers who can help. But when it comes to content marketing, not just any old content will do. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes. It should be: Educational.

Guerilla 55

Guerilla Proposal Government Linkedin 55

Hinge Marketing

MAY 18, 2016

This isn’t guerilla promotion. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth. And, to a large extent, business growth means more leads. The most productive business development strategy for professional services firms requires a potent blend of expertise and communications that reach buyers who are ready to act.

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Guerilla Business Strategy Education 58

Computer Market Research

MAY 24, 2017

Guerilla marketing. Computer Market Research. How to Set Up your Market Development Funds Program: Part 2. Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. In part 1 of this 2-part series on “ How to Set Up your Market Development Funds Program, ” we addressed the importance of removing complexity from your program guidelines.

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Develop Portal Guerilla POS 60

Hinge Marketing

AUGUST 9, 2016

This isn’t guerilla promotion. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth. And, to a large extent, growth means more leads. The most productive growth strategy for professional services firms requires a potent blend of expertise and communications that reach buyers who are ready to act.

Guerilla 55

Guerilla Education Search Engine Service 55

Single Grain

JUNE 24, 2019

Buzz marketing campaigns can take all shapes and forms, especially if they're combined with guerilla-marketing strategies. About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request.

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Buzz Word of Mouth Guerilla Viral 59

Ambal's Amusings

DECEMBER 31, 2009

Seven Creative Guerilla Marketing Tips. 2009 was the first year of Connect the Docs. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized.

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Guerilla Best Paper Case Study 133

Hubspot

NOVEMBER 3, 2014

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. It pretty much goes without saying that most business interested in growing are interested in more press coverage. That desire itself does not present an issue -- but the tactics that follow often do.

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Guerilla PR Public Relations Report 55

SnapApp

JANUARY 23, 2018

In addition to the pre-event promotion, we did a bit of guerilla marketing onsite at the conference. Do you remember the best marketing campaign you ever executed? How about the worst? . I think one of the best ways to stay inspired and discover new ideas as a marketer is talking to my peers – marketing managers and directors who are living it right with me, testing out different, creative concepts as part of their programs. .

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Guerilla Conference Startup Campaign 58