Marketing Craftmanship

FEBRUARY 16, 2012

But what impressed us more than the quality of their service, was the no-cost, cornball guerilla (included in photo) marketing tactic that eReleases applied to thank us for our business. eReleases’ results were as good as, or better than, any of its larger, better-known competitors.

B2B 100

B2B Cost Guerilla Marketing 100

B2B Lead Generation

JANUARY 8, 2010

Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. If you market or sell professional services or have a complex sale be sure to put these “ best of the decade ” on your reading list. Selling to Big Companies by Jill Konrath. McLaughlin. Writing White Papers by Michael Stelzner. McLaughlin.

Guerilla 120

Guerilla Service Best Marketing 120

Outbrain

FEBRUARY 12, 2020

Best guerilla marketing campaign – El Paso Zoo. El Paso Zoo in Texas is making a memorable mark this year with a truly guerilla (or cockroach…) marketing campaign. Best native advertising campaign – Budweiser, China. Best packaging campaign – Gü Desserts. Best social media campaign – Junk King.

Campaign 59

Campaign Best Marketing Guerilla 59

B2B Marketing Traction

NOVEMBER 11, 2011

The guerilla marketer makes their competition less stable with its multiple attacks. Southwest found a Blue Ocean Strategy, while the traditional airlines did not fare as well. Guerrilla Warfare. This type of marketing warfare consists of many small attacks in different locations while keeping mobile or agile so you don’t get attacked.

Guerilla 100

Guerilla B2B Marketing Strategy 100

Marketing Craftmanship

FEBRUARY 16, 2017

Conference sponsors do their best to prevent this type of guerilla marketing.). Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

Conference 100

Conference Industry Business Guerilla 100

ClickZ

MARCH 4, 2021

Think back to all those guerilla advertising campaigns that would find ways to capture eyeballs at the most ideal moment. When was the last time you read all the Terms & Conditions before jumping into a video call? Your competitor just sponsored the earnings call.

Advertisement 88

Advertisement Advertising Privacy Guerilla 88

Hubspot

MARCH 20, 2017

Indoor Guerilla Marketing. Event Ambush Guerilla Marketing. Experiential Guerilla Marketing. Naturally, I couldn't help but be impressed by this guerilla marketing installment from paper towel company Bounty. The big takeaway: It's okay to get a little sentimental with guerilla marketing. You got it.

Examples 78

Examples Brand Branding Guerilla 78

Rock Content

AUGUST 31, 2016

Her strategic expertise comes from 12 years of content creation, curation, and guerilla marketing. Editorial calendaring. Out-of-the-box ideation for successful, influential content campaigns.

Content Marketing 42

Content Marketing Consulting Content Strategy 42

Belkins

JUNE 30, 2020

As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships." " After my fair share of complicated conversations and attempts to dissuade my client from non-viable ideas, I found some truth in this statement.

Differences 107

Differences Guerilla Attitudes Relationship 107

Marketing Craftmanship

APRIL 2, 2015

Conference sponsors do their best to prevent this type of guerilla marketing.). Or you might even consider hi-jacking the conference agenda, by inviting high-value targets to a roundtable discussion / reception at a very exclusive venue near the event.

Conference 100

Conference Tactics B2B Marketing 100

Outgrow

FEBRUARY 25, 2021

Guerilla Marketing. In the offline world, Guerilla Marketing was seen as notorious but something every marketer wanted to try once. In the digital world, Guerilla marketing looks something like this -. 97% of B2B customers cite testimonials and peer recommendations as to the most reliable type of content. Source: Twitter.

Funnel 72

Funnel Strategy Effective Effectiveness 72

Vidyard

FEBRUARY 1, 2018

Guerilla Gear. You can also shoot different frame rates—including the ever-popular slow-mo video. Smartphone (You already own). Rode Videomicro ~$59. Moment Lens ~$99. Joby GorillaPod ~$25. Under $1000. Mobile and super portable, allowing you to shoot a variety of higher quality videos. Smartphone (You already own).

Video 85

Video Product Guerilla Budget 85

Customer Experience Matrix

NOVEMBER 9, 2017

Oddly enough, marketing departments have been a little less prone to this sort of guerilla IT development than some other groups. Personal development on a platform like myEinstein poses many of the same risks, although the data within Salesforce is probably more secure than data held on someone’s personal computer or mobile phone.

Writing 120

Writing Software Guerilla Vendor 120

Delivra

FEBRUARY 6, 2019

Guerilla marketing can be another effective way to raise brand awareness and stand out from the crowd. Guerilla marketing and social media strategies are great when they work, but let’s not forget about the most cost-effective SMB marketing campaigns. Talk about great brand awareness. Beau Rivage Resort & Casino.

SMB 40

SMB Campaign Marketing Guerilla 40

Hubspot

NOVEMBER 28, 2017

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Tone Deaf Tweets. Lackluster New Logos.

Marketing 78

Marketing Guerilla Social Media Mail 78

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. I contend, however, that only a minority achieve their full potential. Most are mind-numbingly dull.

Case Study 100

Case Study B2B Studies Case 100

KoMarketing Associates

JULY 24, 2015

This is some of the best “guerilla” marketing you can get, especially when when it comes to word-of-mouth marketing. .” By improving your company culture through modern employee perks (such as flex time, free snacks and drinks, or fitness classes), you are making your employees your biggest advocates. Final Thoughts.

B2B 120

B2B Brand Branding Online 120

DivvyHQ

DECEMBER 12, 2017

Warren Whitlock , Senior Advisor, Guerilla Marketing. Jeff Sauer , Founder, Jeffalytics. “We We should embrace the data, informed and more capable to drive our business as managers.” Tweet this. Smart, mature organizations know ROI comes in many guises, not all sales-related.” Tweet this.

Content Marketing 64

Content Marketing Measurement Content Marketing 64

Single Grain

JULY 22, 2022

Guerilla marketing. Guerilla marketing. Kryptonite has completed over 190 crypto projects and has a 20% engagement rate for its campaigns. Key Services: Social media advertising. Content marketing. Display advertising. Influencer marketing. Website design. Storytelling. Key Services: NFT and crypto promotion strategy. PR marketing.

Agency 64

Agency Marketing Best Social Media 64

6sense

NOVEMBER 9, 2021

You own guerilla and satellite efforts around an event is an alternate strategy to official sponsorship… dinners and passes to the event to meet with key clients. So did we learn anything from the forced online of the past year? Feels a little lazy to just go back to the way it was.

Field 48

Field Marketing Buyer Personas Guerilla 48

Oktopost

AUGUST 27, 2020

He is the founder of altMBA and The Marketing Seminar , in addition to being a guerilla marketing, direct marketing, and Marketing Hall of Fame inductee. Seth Godin is the creator of the largest blog on the internet – Seth’s Blog , with over one million readers and seven thousand posts over the past 2 decades.

B2B 127

B2B Social Media Linkedin SEO 127

Ambal's Amusings

DECEMBER 31, 2009

Seven Creative Guerilla Marketing Tips. You would first take notice of the person(aka target market segment) walking into the car dealership show room and then know what car(aka right content) to show them. Why not apply the same rule when choosing content type to reach your target audience?

Best 100

Best B2B Content Marketing Case Study 100

Hinge Marketing

NOVEMBER 26, 2014

This isn’t guerilla promotion. And as a business development professional, that’s where you come in. The Keys to Great Content. Strong content has a couple of key attributes. It should be: Educational. Your content should teach audiences something valuable, not promote your firm.

Content Marketing 48

Content Marketing Guerilla Proposal Audience 48

Marketri

JULY 7, 2011

These are just a few inexpensive, guerilla style marketing tactics that are perfect for firms with human capacity and specialized knowledge to share and hands to shake. For more tips, check out latest post on Networking Tips from a Pro and our LinkedIn Blog Posts.

Guerilla 48

Guerilla B2B Marketing Tactics 48

SnapApp

JANUARY 23, 2018

In addition to the pre-event promotion, we did a bit of guerilla marketing onsite at the conference. I even had a few folks decline the happy hour, but ask for a meeting with sales. It was incredible, and all from such a simple message. . On the show floor, our salespeople approached attendees with a simple icebreaker: “Want a drink?

Campaign 63

Campaign Content Account Based Marketing Best 63

Vidyard

DECEMBER 29, 2014

Best Guerilla Marketing with Video: TD’s “TD Thanks You” Gifting your customers in unusual ways has a pretty big impact – we saw that with WestJet’s Christmas miracle video in 2013.

Video 51

Video Examples Best Marketing 51

ANNUITAS

FEBRUARY 23, 2012

It is here that many vendors seem to go back to guerilla marketing tactics, believing that their mission is to gather as many names of passersby as they can. However there are a few aspects that I hate when it comes to events. The first is what I refer to as the “Gauntlet of the Vendor Showcase”.

Relationship 100

Relationship B2B Guerilla Vendor 100

Hinge Marketing

AUGUST 9, 2016

This isn’t guerilla promotion. Your expertise can drive the success of your content marketing long before you talk to a prospective client. And that’s exactly what happens in the most successful content marketing campaigns. Strong content has a couple of key attributes. It should be: Educational.

Strategy 48

Strategy Business Search Engine Prospect 48

Hinge Marketing

MAY 18, 2016

This isn’t guerilla promotion. And that’s exactly what happens in the most successful content marketing campaigns. And as we learned earlier, content leads to business growth. Strong content has a couple of key attributes. It should be: Educational. Your content should teach audiences something valuable, not promote your firm.

Strategy 49

Strategy Business Content Marketing Search Engine 49

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Effective 100

Effective Effectiveness Marketing Guerilla 100

Single Grain

JUNE 24, 2019

Buzz marketing campaigns can take all shapes and forms, especially if they're combined with guerilla-marketing strategies. " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. 5 Notable Buzz Marketing Appeals.

Buzz 105

Buzz Word of Mouth Marketing Campaign 105

Computer Market Research

MAY 24, 2017

Guerilla marketing. Partners are asked to submit the expected ROI that the MDF activity spend will generate. Activity Type. Reimbursable Expenses. Proof-of-Performance/Cost. Advertising. Editorial coverage/PR. Date(s) of activity. Itemized invoice(s). Digital Signage. Production costs. Client(s) name. Photo of signage. ABC Company logo.

Develop 60

Develop Marketing Portal Telemarketing 60

Outgrow

APRIL 27, 2022

From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. How to determine the true value of your content. The importance of the client in marketing. How to stand out as a brand in a competitive marke t.

Podcast 52

Podcast Exchange Marketing CMO 52

QuanticMind

FEBRUARY 15, 2019

think along the lines of guerilla advertising). If your ads are overly promotional, chances are you’ll be unintentionally repelling potential customers who might otherwise be interested in your product or service. What you want to do is make it seem less like an ad, and more like a fun or creative video post. So tell a story.

Ads 40

Ads Video Customer Build 40

Rev

OCTOBER 14, 2018

We did some guerilla marketing and I was the first company in the space to have a bacon sponsorship at a conference. “I think B2B marketers that have that and really own up to it, I think their job is a lot easier”, he says. The best, or most attractive, advice Ryan gives is to have fun. Have fun, my God. B2B is a blast – I love it.

B2B 113

B2B Marketing B2C Prospect 113

Hubspot

AUGUST 6, 2018

Hallway/Guerilla Usability Testing. After extracting insights from your data, report the main takeaways and lay out the next steps for improving your product or website’s design and the enhancements you expect to see during the next round of testing. The 3 Most Common Types of Usability Tests.

Test 73

Test Studies Websites Interactive 73

Content Marketing Institute

FEBRUARY 7, 2018

It implemented an optimal social media strategy to push the content and contributed to discussions within online communities to start the campaign awareness – a terrific example of guerilla PR tactics that took a lot of sweat, but likely minimal budget. Finally, Pure made it easy for consumers to contribute to the conversation.

Content Marketing 100

Content Marketing Case Study Content Studies 100