MKT1

NOVEMBER 25, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Become a paid subscriber to receive an additional 1-2 newsletters each month, access our archives, post to our job board , and use our template library. Recommended for all marketing teams!

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Work Management 52

markempa

SEPTEMBER 12, 2016

How can you drive fast growth with marketing? It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. Startups are not easy. I kind of equate a startup with a bag of problems.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

MKT1

APRIL 21, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 5 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & Brand24. This episode’s question: “Dear marketers, I’m Kira Luscher , Head of Marketing and Growth at Valence.

Marketing Analytics Tools 59

Marketing Analytics Tools Sales Management Top of Funnel Planning 59

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Do you want to grow your business rapidly?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

MKT1

MARCH 6, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 3 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & Mutiny. Question: “Dear marketers, I’m Branca Ballot , VP of Marketing at Glide. How do you hire a great team?

Planning 64

Planning Marketing Analytics Tools Paid Search Agency Advertising Agencies 64

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

MKT1

DECEMBER 18, 2024

Become a paid subscriber to receive an additional 1-2 newsletters each month, access our archives, post to our job board , and use our template library. The internet is full of marketing recaps of 2024 and predictions for 2025. Less marketing waste (eventually): We aren’t here yet…we are still stuck in the storm.

Ideal Customer Profiles 52

Ideal Customer Profiles CMS Development Marketing Analytics Tools Marketing Automation Services 52

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Hiring the right people for your startup is necessary to bring your dream to life. Can you handle it?

Startups 82

Startups CMO Multi-Channel PPC 82

Orange Owl Blog

JANUARY 1, 2025

Fractional Marketing Top Fractional CMOs Transforming SaaS Businesses in India Vivek Goel January 1, 2025 Share : Table of Contents Introduction The SaaS (Software as a Service) industry in India has experienced exponential growth in recent years, making it one of the most competitive sectors in the digital economy.

Enterprise Management 52

Enterprise Management Work Management CMO Marketing Management 52

MKT1

JANUARY 16, 2025

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic, brought to you by Attio , Revenue Hero & Ten Speed. Become a paid subscriber to receive an additional newsletter each month, access our archives, post to our job board , and use our template library.

Work Management 59

Work Management Top of Funnel Paid Search Agency Planning 59

MKT1

NOVEMBER 16, 2023

” “We’re only doing paid search. These are some of the most common questions I get about growth marketing strategy from B2B startups of all sizes. ” But that’s the truth, you need to pick channels that will work for your startup specifically. .” Is that okay?”

Startups 72

Startups Advertising Channels Sales Management Marketing Analytics Tools 72

MKT1

FEBRUARY 8, 2023

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization B2B Marketing Marketing Analytics Tools 69

MKT1

FEBRUARY 19, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 2 of “Dear Marketers with Emily Kramer & Friends” podcast. Question: Dear marketers, I’m Mikayla Hopkins , Head of Marketing at Tracksuit. Content is the heart of our marketing engine.

Planning 52

Planning Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 140

Marketing AI Paid Content Work Management Marketing Management 140

Orange Owl Blog

APRIL 10, 2025

GTM Top B2B GTM Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction Crafting a successful product launch or entering a new market is a pivotal milestone for any B2B brand.

Demand Generation Agencies 52

Demand Generation Agencies Marketing Analytics Tools Advertising Agencies Ideal Customer Profiles 52

MKT1

APRIL 28, 2025

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 6 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform , Framer & UserEvidence. Kira Luscher , Head of Marketing and Growth at Valence The sales and marketing relationship is no doubt evolving.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Planning Marketing Qualified Leads 52

Hubspot

NOVEMBER 21, 2018

Create content. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Sales Management 101

Sales Management Paid Content Top of Funnel Lead Ranking 101

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

B2B Marketing Insights - WE

JANUARY 18, 2022

Marketing is just one of those necessary evils in life that most business owners would love to forget about. By hiring a growth marketing agency, you can easily focus on bigger and better things. Maybe you’ve already looked into marketing services before and you still don’t know if they’re right for you.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

ClickZ

FEBRUARY 27, 2020

Ingesting and processing all the first-party data from brands layered on top of the existing rich user data enables media partners to perform sophisticated modeling and analysis with machine learning that wasn’t possible even a few years ago. Never before have marketers had access to more customer data. Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This is part 3 of 3 of my growth marketing strategy series.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Sage Marketing

MARCH 6, 2023

Budget allocation to support growth is a high-priority issue for B2B startups, and marketing is often the first place most businesses reactively cut back when the economy slows down. This holds true during a recession as well, although strategy and focus might shift to achieve growth. However, this is a misguided mistake.

Startups 52

Startups B2B Marketing Marketing Budget Advertising Agencies 52

Sage Marketing

APRIL 13, 2023

Budget allocation to support growth is a high-priority issue for B2B startups, and marketing is often the first place most businesses reactively cut back when the economy slows down. This holds true during a recession as well, although strategy and focus might shift to achieve growth. However, this is a misguided mistake.

Startups 52

Startups B2B Marketing Marketing Budget Advertising Agencies 52

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. You have more SDRs than marketers with a predominantly self-serve motion.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Lead Ranking 105

Referral Rock

NOVEMBER 18, 2019

What’s even harder is ensuring your startup is able to attract and retain new customers at scale. Today we will be discussing exactly how to grow your business using pirate metrics , which are widely accepted as the five most valuable metrics for any startup to focus on, analyze, and monitor. Starting your own business is hard.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

accelerate agency

SEPTEMBER 1, 2021

For many SaaS businesses, especially startups, cracking the first page of search engine results isn’t just a goal but a priority. It’s how you raise brand awareness and drive growth. Finding your way into the top ten results of a Google search sets you apart from your competitors and gives you credibility in your industry. .

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Optinmonster

FEBRUARY 27, 2024

In this post, I’ve curated the best growth hacking tools that you can use to scale your business. If you aren’t aware of what growth hacking tools are and why you should use them, here’s a quick overview. What Are Growth Hacking Tools? It’s hard to create a marketing funnel that flows smoothly from start to finish.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Tools Work Management 103

accelerate agency

OCTOBER 21, 2020

You need a SaaS marketing strategy that works. What follows are 12 elements of a successful SaaS marketing strategy. Either way, these SaaS marketing strategy gems can help you win over new customers. Here’s a quick look at what we’ll be covering: What is a SaaS marketing strategy? How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91