Martech

MARCH 12, 2024

Your ICP is ABM’s GPS Your ICP is a broad-stroke profile of your best customers. There are three levels to a successful ICP: The first is in broad strokes: firmographics (vertical, revenue, number of employees, location, etc.). This is where separating the wheat from the chaff in your TAM begins. Your TAM has a subset of your ICP.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

AdSquare Audiences in Motion

SEPTEMBER 2, 2019

The precision of GPS will get further improved over time and we will see many more use cases for the ad-tech industry. The location SDK from X-Mode takes into account not only lat/long but also parameters such as horizontal accuracy, vertical accuracy, altitude, speed, wifi and beacon signals, amongst others.

Mobile Advertising 40

Mobile Advertising Advertising Agencies Ad Exchange Privacy 40

Martech Advisor

OCTOBER 1, 2019

But brands across verticals are finding they can no longer spend more to get more on digital because the space is saturated. United used dynamic digital taxi tops outfitted with GPS software to display the difference in travel times to JFK and Newark from the taxi’s location. In fact, U.S.

Mobile Advertising 55

Mobile Advertising Brand Identity Branding Funnel Advertising 55

Hubspot

OCTOBER 1, 2021

Speaking of eye exams, this Keller Williams logo is bold and modern while highlighting the GPS which supports its brand. While there are no obvious buildings in the logo, the vertical lines communicate condos perfectly. This logo is a bit reminiscent of an eye exam, and we love it! Keller Williams Global Property Specialists.

Eye-Tracking 57

Eye-Tracking Paid Search Agency Class Work Management 57

chiefmartech

OCTOBER 16, 2018

Increasing consolidation of centralized martech platforms is actually facilitating greater diversification of specialist and vertical solutions within their third-party ecoystems. This goes for you drivers blindly trusting your GPS too.). We can adapt this wisdom to marketing technology and operations.

Rules 85

Rules Work Management CMS Development Marketing Management 85

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. To answer the question, “How do I know people who are visiting my storefronts are influenced by online ads?”

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40