Biznology

JANUARY 29, 2015

A few of the technology trends to keep track of in the coming year, and beyond, include: Beacons. The technology can be used for everything from GPS to accessing email while in a car, and location-based mobile ads are already being tested in this space. The post The Tech trends to follow in 2015 appeared first on Biznology.

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Navigate the Channel

AUGUST 7, 2023

Future Trends of Beacon Technology Integration with Augmented Reality (AR) Beacons are expected to integrate with augmented reality, creating immersive and interactive experiences for users in various industries. Embracing beacon technology and staying attuned to its evolving trends will undoubtedly shape the future of B2B marketing.

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Engagio

OCTOBER 1, 2021

If you have any trouble remembering their names, here’s a hint: GPS. Not only do these levels make the perfect acronym, but much like the countless GPS devices and services out there that empower you to choose from voice guidance options, list directions vs. live map, etc.,

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Champion Communications

NOVEMBER 10, 2023

As the leaves fall and Q4 begins, our clients continue to delve into tech’s latest trends. Hoptroff: When GNSS does not work Richard Hoptroff, CEO of Hoptroff, discusses the vulnerabilities of GNSS GPS World, focusing on the potential impacts on society and critical infrastructure sectors.

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Martech Advisor

NOVEMBER 19, 2019

It’s the releasing of the trends for 2020. Sadly, the publication of trends started six months ago, most pedestrian advice, already past its use-by dates. Brand Keys has predictively identified seven real trends which marketers should attend to, says, Robert Passikoff, Founder & President, Brand Keys, Inc.

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Martech

APRIL 6, 2023

Data analysis is the “GPS.” Forecasting campaign success should be based on trending data and performance like year-over-year and month-over-month. Understand basic comparison formulas and default ways to look at data trends (month-over-month, year-over-year, period-over-period, week over week). So how do you get there?

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Porch Group Media

DECEMBER 13, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Because consumers have allowed and shared their GPS coordinates with their ad networks, we can determine who has likely bought a car.

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Salesforce Marketing Cloud

MARCH 7, 2024

Imagine email segmentation as your marketing GPS — it guides your message directly to the right destination. Back to top ) Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read How can AI help you improve your email segmentation efforts?

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Champion Communications

OCTOBER 9, 2020

The interview took place alongside his US counterpart, John Schmottlach , SVP at Apps Associates, and the pair compared Oracle Managed Services and cloud adoption trends from across the pond. . . This month, Go Instore’s Co-Founder, Aman Khurana, featured on Rethink Retail’s podcast to discuss the week’s trending topics in retail.

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Salesforce Marketing Cloud

FEBRUARY 23, 2022

Here are three insurance industry trends that can help carriers grow — and scale quickly — with the right tech. Today, telematics technologies like GPS and onboard diagnostics are yielding a trove of valuable (read: accurate) data for insurers. Learn more about trends in insurance technology.

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Webbiquity

OCTOBER 15, 2019

Just as you probably wouldn’t try to drive to an unfamiliar location without using GPS, it’s best not to jump into marketing without a plan. Metrics enable you to understand where you are at, what the trends are, and what’s working (and not) to help decide what to do more of, less of, differently, or not at all.

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DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. The IBM Marketing Trends Report calls it “the hottest new role” in marketing : Director of Marketing Data. “Big data” is very 2012.

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Tony Zambito

NOVEMBER 2, 2016

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. GPS companies such as Garmin and Tom Tom began to shrink considerably.

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Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

Here are five mobile marketing trends to keep in mind while developing your campaigns, and as you begin to plan for 2019. Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. Augmented Reality.

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Valasys

JANUARY 17, 2024

Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. Data-driven ABM isn’t just a trend; it’s a transformation in B2B marketing , ensuring laser-like precision and maximized ROI. Forget scatter-shot tactics! Data-Driven ABM Strikes!

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Valasys

FEBRUARY 22, 2024

Benefits of Location Intelligence for Marketing Strategies Utilizing Location Intelligence strategically can provide businesses with insights into the behavior of consumers in their area, such as foot traffic trends, durations spent in store and the impact of promotions in regions.

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Kaon

AUGUST 2, 2017

The digital object is simply triggered by some event or data (such as a GPS coordinate.) Often, an object is placed using GPS coordinates (as in the case of Pokémon Go) or it’s triggered via some sort of visual cue, such as a QR code or a special image placed on a card. A good example is the Pokémon Go app from Niantic Inc.

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Valasys

JANUARY 24, 2024

It’s like trying to navigate a city with a paper map while everyone else uses GPS. Predictive Targeting: By analyzing past trends and patterns, AI can identify potential customers who are most likely to be interested in your products or services, allowing you to target your ads with laser precision.

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SmartBug Media

SEPTEMBER 5, 2023

The GPS politely asks where you'd like to go. Your artificial intelligence action item: Use generative AI or AI-enabled tools to help with keyword research, trending topics, competitor research, and more—and then schedule recurring reminders to dive back into the research over the life of your project, not just at the beginning.

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ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. Keeping your budget flexible and adaptable also helps your marketing efforts keep up with trends, changing customer demands, and next-decade content marketing predictions.

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ClearVoice

FEBRUARY 26, 2021

Displaying data or information — such as weather, breaking news, or stock market trends — on a device or desktop. If you grant access to the API, it accesses the global positioning system (GPS) or Wi-Fi networks to determine where you are. Allowing logins to applications using existing email or social media credentials. Login APIs.

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Sage Marketing

OCTOBER 2, 2023

Think of it like having a GPS for success because even the most amazing products need a well-thought-out go-to-market plan. Continuously evaluate the effectiveness of your GTM strategy, taking into account market feedback, evolving industry trends, and new insights. Being innovative is fantastic, but it won’t guarantee success.

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SmartBug Media

AUGUST 23, 2023

Force Multiplication AI can enhance and augment marketing efforts, just like GPS enhances our ability to get to our destination. AI-powered tools can uncover patterns, insights, and trends that might otherwise be overlooked.

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NetLine

MARCH 6, 2024

But once you’ve gotten your hands on a GPS signal, you’re far better off following those activities rather than basing your approach on an outdated method. Looking more broadly, examining patterns in intent data can also reveal wider market trends and opportunities. Personas are a terrific compass when you’re first starting out.

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SalesIntel

NOVEMBER 27, 2023

Imagine it as the GPS for your sales journey – helping you navigate through the myriad of tasks and responsibilities, ensuring you reach your destination efficiently. Juggling multiple leads, nurturing leads , and staying informed about market trends demand a systematic approach.

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ClickZ

JULY 12, 2019

Branded cell phone apps have long been used to initiate GPS-triggered push notifications of in-store offers when consumers are in the vicinity. Leading retailers are already trialing much of these latter AI-enabled tools – especially paired with mobile devices.

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KoMarketing Associates

FEBRUARY 10, 2021

Add location data and GPS coordinates to the location schema in your listing. Shown for trending topics and timely information. If nothing else, make sure your business’s Name, Address, and Location are correct. Get more reviews. Aim for at least 10, though more is better. If your business has multiple locations, add all of them.

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Digital Marketing World Forum

OCTOBER 22, 2019

We’re going to jump straight in with a big question; What digital marketing trend has impacted your campaigns the most in 2019? Perhaps not a trend, but this is the first year I’ve witnessed a noticeable shift in attitudes towards the big tech ad firms like Facebook and Google. We’re super excited to see your session in Amsterdam!

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Huptech Web

AUGUST 11, 2023

What if you had a mysterious GPS leading them to your online main entrance? These little powerhouses play a massive role in getting people to visit your website and, most importantly, turning those users into loyal customers, just like a GPS device. They type in a few words hoping to find what they seek. Why Is It Important?

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Biznology

DECEMBER 19, 2013

It has been a year when business after business has re-emphasized the creation of blog content and other company-generated content to attract customers and stay on top of current trends. There’s the GPS sensor, of course, and a barometer to help the GPS sensor detect your altitude.

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Stevens & Tate

APRIL 3, 2020

Because it’s so important to stay on top of the latest trends in order to avoid falling behind your competition, OTT marketing is something every business should explore. For example, OTT marketing allows you to target viewers in specific areas using GPS data. Additionally, you can also target viewers based on demographics.

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Biznology

JUNE 26, 2014

Indoor GPS beacon technology has the potential to track consumers down to the aisle they are standing in , providing discounts and suggestions based on both paid ads and assumptions based on previous purchases by the consumer. It could be different from their past behavior, or simply something they may have never sought out on their own.

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Martech Advisor

OCTOBER 24, 2019

For marketers to understand which programmatic mobile strategies are working, and optimize these strategies in real-time, geo-fencing, addressable geo-fencing, and OTT/CTV have emerged as the leading trends in the state of localized programmatic. Geo-Fencing. The entry point for many advertisers into localized marketing is Geo-Fencing.

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Tony Zambito

NOVEMBER 22, 2015

According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. At the same time, incorporating the use of analytics wisely to help stay abreast of customer behavioral trends. 2 – Persona-Based Common Views.

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Hubspot

OCTOBER 1, 2021

That trend begs the question, "Why do so many try and so few succeed in real estate?" Real estate isn't immune from those trends and consumer tendencies. You also need to understand current industry trends — before you start discussing your ideas. Exceptional real estate logos are not created by accident. What We Like About It.

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Martech Advisor

OCTOBER 1, 2019

United used dynamic digital taxi tops outfitted with GPS software to display the difference in travel times to JFK and Newark from the taxi’s location. Digital technology drives this trend. United took a creative approach to promoting its flights from Newark airport. That is an ad experience people will remember.

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Salesforce Marketing Cloud

FEBRUARY 2, 2023

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. .

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