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The Definitive Guide to Geolocation Targeting in WordPress

Optinmonster

An IP address is like a label identifying each device, and IP addresses can change based on which Internet network a device is using. Combined with location-tracking data from cell towers or GPS networks, an individual IP address can be matched with a country, city, zip code, or other geographic location. TrustPulse.

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

Mobile marketing uses any and all digital, social, and related content marketing channels to reach an audience via their mobile devices. Social Media. Not only is social media enjoyed on mobile at least as much as it is on PC, but some social networks are designed for mobile. What is mobile marketing?

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Google I/O and the Push for Better Context

Hubspot

Google''s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. Google Now brings together information from your calendar, Gmail, and other Google apps, and combines it with GPS and Maps.

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Marketer of The Month Podcast- EPISODE 102: Dame Til Wykes, King’s College London – Digital Mental Healthcare – Balancing Innovation with Responsibility

Outgrow

She founded the Service User Research Network at King’s College, London and focuses on innovative treatments for schizophrenia and eHealth/mHealth projects such as myhealthlocker. Dame Til Wykes: I suppose it was a very long time ago, I was developing some measures of social functioning. About our guest: Prof.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Once you arrive at the office, other sensors send the location of all nearby available parking spaces directly to your GPS. According to Forbes , “New RFID and GPS sensors can track products ‘from floor to store.’” The structural integrity of bridges, tunnels, and buildings can be monitored in real time to avoid catastrophes.

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6 case studies show Big Data is helping decision making

Biznology

“Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation.

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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. HANDPICKED RELATED CONTENT: How and Why (or Why Not) to Build a Chatbot.