Martech

APRIL 6, 2023

Data analysis is the “GPS.” ” Erica Magnotto, director of SEM at Accelerated Digital Media, sees the value of historical data, but only if there is room for retroactive perspective and predictive planning. Brands don’t want to risk millions of campaign dollars on someone’s gut instinct. So how do you get there?

Analytics 99

Analytics Multivariate analysis Forecasting Lead Ranking 99

Single Grain

JULY 24, 2023

If so, it’s time to carry out a SEM audit. By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising. Sound familiar?

Paid Search Agency 52

Paid Search Agency SEM Optimization Campaigns 52

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Deep learning – Upgraded versions of Google’s machine learning models, which track GPS, Wi-Fi strength, bluetooth beacons, location history, search queries and visit duration. Featuring: Kishore Kanakamedala of @Google. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Biznology

DECEMBER 29, 2015

That said, the Audienti software is GPS for your Online Brand. No longer can you just buy backlinks and avoid all the hard work.

SEO 80

SEO Service Advertisements Advertising 80

Anteriad

APRIL 25, 2023

 This also applies to components, such as engines or GPS devices. Location-based marketing (LBM) A direct marketing strategy utilizing the GPS location of your device to push offers from businesses near you. Internet of things (IoT) The idea of connecting any device to another with the capability to reach the Internet.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

 This also applies to components, such as engines or GPS devices. Location-based marketing (LBM) A direct marketing strategy utilizing the GPS location of your device to push offers from businesses near you. Internet of things (IoT) The idea of connecting any device to another with the capability to reach the Internet.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Creative is the real differentiator of brands, but SEM professionals arguably think about it least, since they often focus too much on operations. SMX East 2017, Day 2. Featuring: @MerryMorud.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40