Location-Based Targeting – what does it really mean for marketers?
AUGUST 29, 2014
Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. As I already mentioned, the regulations regarding location-based technology are behind the times, which means that it is up to the business community and marketers in particular to protect the privacy of consumers. What is your view of the role marketers play in protecting consumer privacy through location-based services?