Location-Based Targeting – what does it really mean for marketers?

Biznology

Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. As I already mentioned, the regulations regarding location-based technology are behind the times, which means that it is up to the business community and marketers in particular to protect the privacy of consumers. What is your view of the role marketers play in protecting consumer privacy through location-based services?

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More on Marketing to Things

Customer Experience Matrix

If you really want to get scared, think of the fitness program as automatically tracking your calorie intake by tracking what you take from the refrigerator via RFID, what you buy at vending machines via charge records, where you’re eating via GPS, and what you order via voice recognition. The privacy implication may bother you a bit, but most of us have pretty much given up on that front or at least walled up those concerns in a little corner of our mind that we just visit occasionally.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It means giving up one’s privacy. Facebook in particular is notorious for privacy issues. I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&#

3 Ways Customer Surveys Can Improve Your Business

BenchmarkONE

For TSheets, GPS tracking in the workplace is a hot potato. We expected them to raise privacy concerns and even push back altogether on the technology. But to our surprise, more than half of the employees who have used GPS at work described the experience as positive, with just 4 percent giving the tech a thumbs-down.

Why health and fitness brands need to prioritize identity resolution

Liveintent

Health and fitness brands have emerged as pioneers of connected devices like Peloton’s exercise bike and treadmill with built-in virtual classes and Strava’s cycling and running app with GPS trackers.

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AIM Flash Interviews: Donnie Yancey, Chief Revenue Officer at X-Mode

AdSquare Audiences in Motion

The precision of GPS will get further improved over time and we will see many more use cases for the ad-tech industry. Tougher privacy regulations will lead to improved data quality but reduced scale. The privacy regulations are becoming stricter and pioneer projects like the implementation of the General Data Privacy Regulations across the EU will be rolled out in more markets. Location Data allows marketers to run more effective campaigns through improved targeting.

Internet cookies: From 1994 to 2019, and the industry shifts of the future

ClickZ

Mobile phones only just begun offering GPS functionality. With that, the staunch focus on privacy regulation has presented advertisers with a new opportunity to develop and utilize modernized means of reaching their audiences in an even more privacy-conscious way, ensuring participants have control over how their data is being used at every point. Internet cookies as we know them became popularized roughly 20 years ago (after being first released in 1994.)

McKinsey’s insights on personalization and martech: New report

ClickZ

Branded cell phone apps have long been used to initiate GPS-triggered push notifications of in-store offers when consumers are in the vicinity. Protect customer privacy. A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world.

Geolocation-Based Marketing in 2017: The Impact on Businesses

Oracle

There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. While customers like the engagement and attention, they are also very concerned about their privacy and maintaining some distance. The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going.

How Mobile Marketing Can Boost Your Campaign Results

Marketo

By inviting interested customers to chat, or messaging them directly if privacy settings allow it, you can directly engage potential and repeat buyers. Near-field communication, low-cost beacon emitters, augmented reality, GPS-tracking, the current technological options open up all sorts of possibilities for creative marketers. When they were standing at the right GPS coordinates, Angry Birds loaded a special game mode “courtesy of McDonald’s.”.

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. Privacy regulations like GDPR ? “Big data” is very 2012. But big data has historically referred to gobs of behavioral data.

Google Glass Returns from the Dead. What Will This Mean for Marketers?

Content Standard

” Public opinion turned out to be mostly negative—from privacy and safety concerns to the functionality being of little applicable use to consumer needs. So it would seem that these updates not only have workers with long shifts in mind but they also at least address some of those pesky privacy issues—and in environments where proprietary information and processes are taking place in business, they’d need to. Privacy concerns still aren’t going away.

Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy?

Content Standard

It uses mostly GPS technology—not IP addresses as with geolocation—to cordon off an area with a virtual fence. Beacons, or BLEs (Bluetooth Low Energy), have loads of potential, but they also raise questions about potential intrusions into their privacy. Privacy versus Convenience: the Eternal Conundrum. “Privacy and security concerns are, by many accounts, the one thing holding location-based services back from exploding,” writes Lauren Leonardi for Braze.

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How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

Location data in stores has long been associated with GPS and beacon technology. Privacy concerns do tend to be heightened with data collection and tracking of behaviors in the physical world, and a lack of familiarity with the technologies may give some consumers pause—even if they’re likely to embrace the tracking down the line. Every day, retailers watch customers leave their stores without making a purchase.

How Having a Real Time Location System Can Benefit Campaign Performance

Stevens & Tate

Smartphones have built-in GPS that pinpoints where the user is. Some users are going to disable the real time location system as a way to keep their privacy. As you likely know, mobile marketing is an incredibly effective way to reach a significant part of your audience. Companies that aren’t leveraging mobile marketing at this point are going to be on the brink of falling behind their competition if they haven’t already.

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5 Tips To Help You Build A SaaS Business

Altitude Branding

You should also address the concerns of shoppers: 64 percent of consumers choose not to opt into in-store tracking due to potential infringement of their privacy and message overload. Validate Your Idea. It doesn’t matter what kind of software product you are interested in creating, everything starts with an initial idea. It is always a bonus to be original.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Customers are targeted based on their GPS, Bluetooth & Beacons. The biggest blockade in the path of implementing geofencing is that the marketers have to ensure that their targeting tactics across omnichannel abides by GDPR & under no circumstances, the privacy of the prospects is violated.

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8 Mobile Apps You'll Wish You Downloaded Yesterday

Hubspot

Lower-scoring reviews mentioned privacy concerns, functionality missing from desktop version, and bugs. It goes a step beyond your standard mobile calendar to incorporate webinar dial-ins, your email inbox, LinkedIn contacts, and GPS directions. A built-in GPS will help you track mileage expenses and integrations with ADP, Salesforce, QuickBooks, Evernote, Excel, and Dropbox extend the functionality.

What Will Marketing Look Like in a Post-GDPR, Post-Cambridge Analytica World?

Content Standard

She tracks your movement via GPS, knows exactly where you are at any given time. Steve Jobs, back in 2010, said something that we should all listen to right now: “Privacy means people know what they’re signing up for, in plain English, and repeatedly. And remember that privacy is not the end of the world; it’s just a new road that needs to be negotiated. Your phone buzzes as you wander through the supermarket; must be passing another special offer.

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Companies Betting on Location Based Mobile Ads

readwrite

GPS technology can target mobile ads even more precisely and make them even more relevant to where you are at that moment. CBS plans to use Loopt’s GPS technology to deliver location based ads to CBS mobile users. CBS can, of course, deliver more general ads fixed to your location — but is that really taking advantage of the GPS capabilities that Loopt offers? Should we potentially trade more of our privacy for more relevant advertising?

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How To Leverage The Rise of "Near Me" Searches

Hubspot

Most users now have location or GPS enabled on their mobile devices -- and since most apps require this to be enabled, even users who previously had this turned off for privacy reasons now leave them on. Nowadays, voice-enabled devices such as Amazon Alexa and Google Home are becoming increasingly commonplace. Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 trillion in local sales.

Social Media Marketing Terms You Need to Know

ClearVoice

Store Traffic – The store traffic objective helps track versions of in-store traffic through mobile GPS and geofencing. In the industry of social media marketing, jargon is used loosely and things can change quickly.

The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

For example, you can use GPS to let users check in at your establishment (you can even provide a reward for those who do), offer click-to-call functionality, and provide provide QR codes that lead to a targeted landing page. Learn how to comply with GDPR, Europe's latest data privacy law, on this page. As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population.

12 Go-To Tips for Saving Your Phone's Battery Life

Hubspot

On iPhone, go to Settings > Privacy > and tap the toggle to turn off Location Services. This service uses GPS, Bluetooth, and WiFi hot spots and tower locations to determine your location. When it comes to preserving phone battery, people have been known to get a little crazy. In fact, back in July, a Long Island teen actually hopped on stage at a Broadway show in an attempt to charge his cellphone using an outlet he'd spotted.

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The 4 Hottest Social Media Marketing Trends Explained

Hubspot

When a location-based user checks into a service, he or she uses a cell phone with a GPS to share the location with friends. Additionally, privacy concerns about sharing location data may impact the rate of adoption for these services, especially with demographics that are sensitive to sharing that type of information.

Location-Based Ads a Goldmine, Says Survey – 50% of Users Take Action

readwrite

Although the privacy issues surrounding Facebook’s new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. And by private data, we mean exact GPS coordinates.

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How to Tackle Real-Life Social Media Customer Service Obstacles

Hubspot

So if you're working in an industry that handles peoples' personal information -- finances, health, even something as basic as their contact information -- handling privacy is a real concern when dealing with customer service over social media. First, do like Citigroup does, and cover your butt with a privacy notice applicable to your industry that's visible right on your social media account.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Privacy. Privacy. Privacy. Privacy Policy |. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor.

SMS Marketing: Pros & Cons of an SMS Strategy

seo.co

Depending on the company’s native SMS integration, you may be able to pull up a map with the service professional’s GPS location to pinpoint when they’ll arrive.). Text messaging has become a ubiquitous form of communication over the past 15 years.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy. Deep learning – Upgraded versions of Google’s machine learning models, which track GPS, Wi-Fi strength, bluetooth beacons, location history, search queries and visit duration. The rise of store visit tracking also gave rise to privacy issues, particularly credit card tracking.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. Oh, yes, from the pics of your family that Zuck tricked you into revealing (or maybe you just friended me, falling for the ruse about how we met in a bar) I have GPS coordinates to you house.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Privacy. Privacy. Privacy. Privacy Policy |. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY.

Marketing’s Artificial Intelligence Revolution Is Here

Contently

Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze. Privacy concerns about too much targeting could lead to an “uncanny valley,” where customers are creeped out by AI’s abilities to predict their wants and needs. Chief marketing officers have one of the hardest jobs in the corporate world. According to research by the consulting firm Russell Reynolds, it’s only getting harder.

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