Remove gps
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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success

SalesGrape

It consists of various organizations such as hospitals, clinics, general practitioners (GPs), and specialized healthcare providers. For example, targeting GPs in a particular region who may be interested in new medical equipment can yield better results than casting a wide net across all healthcare professionals.

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Beacon Technology: The Near Future of B2B Marketing

Navigate the Channel

Ensuring Data Privacy and Security While beacon technology offers numerous advantages, it’s essential to prioritize data privacy and security. User Opt-in and Privacy Concerns Businesses must respect user preferences and ensure opt-in consent for beacon interactions.

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The Weird, Wonderful World of Geotargeting and Location Targeting

QuanticMind

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers.

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Why we care about location marketing

Martech

There are two ways to define locations as they refer to marketing: By GPS coordinates on a mobile device. stores) that GPS signals can’t always reach. Privacy concerns are very real and marketers must take great care to handle the data sensitively and ensure it cannot be traced back to any specific individual.

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To know your customers, ping their phones

Martech

It can use WiFi, GPS or the existing cell phone network to reach possible customers within 200-500 meters of a location. WiFi location is the most accurate of the three, but not always available, Francia said, while GPS also offers accuracy, but at the cost of draining the smartphone battery. Do the right thing. Francia added.

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How To Get Started With Email Segmentation

Salesforce Marketing Cloud

Imagine email segmentation as your marketing GPS — it guides your message directly to the right destination. You might’ve heard about the “cookieless future,” as privacy regulations across the globe start to make cookies obsolete. Getting it right means more conversions and ultimately, a more satisfied customer base.