Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Navigate the Channel

AUGUST 7, 2023

Ensuring Data Privacy and Security While beacon technology offers numerous advantages, it’s essential to prioritize data privacy and security. User Opt-in and Privacy Concerns Businesses must respect user preferences and ensure opt-in consent for beacon interactions.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

QuanticMind

MAY 15, 2023

If you haven’t visited the National Mustard Museum in my home state of Wisconsin, I’m here to tell you that you’re missing out. Brands can also tap into second- and third-party data to power geotargeting campaigns, but this is where marketers must tread lightly, as the use of that data opens up privacy concerns.

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

Martech

DECEMBER 15, 2021

While geofencing looks like a great way to reach out to shoppers, there is a challenge in striking the right balance. It also requires good judgment by the marketer as to when is best to reach out to that shopper. It can use WiFi, GPS or the existing cell phone network to reach possible customers within 200-500 meters of a location.

Ideal Customer Profiles 115

Ideal Customer Profiles Work Management Marketing Automation Services Marketing Management 115

Content Standard

JUNE 29, 2018

You take it out, and it’s not a message from mom—it’s the boutique across the road inviting you in to look at their sale. It uses mostly GPS technology—not IP addresses as with geolocation—to cordon off an area with a virtual fence. Privacy versus Convenience: the Eternal Conundrum. Image attribution: Kevin Laminto.

Privacy 41

Privacy Opt-out Paid Search Agency Opt-in 41

Hubspot

MARCH 6, 2019

For example, if you're looking to start an SMS campaign, a good first goal would be to build your opt-in database. You can ask users to fill out forms, but pare down the fields as much as possible. They've opted in to your campaign or pulled up your site, so they're already interested in you. Create short forms.

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Content Standard

MAY 10, 2018

It’s more likely Alexa has picked up that you’re nearly out of milk and ordered it for you before you realize it’s needed. She tracks your movement via GPS, knows exactly where you are at any given time. She’s good like that. Alexa and Siri talk to each other these days. Image attribution: Dayne Topkin.

Paid Search Agency 54

Paid Search Agency Ethics Eye-Tracking Work Management 54