Geolocation-Based Marketing in 2017: The Impact on Businesses
NOVEMBER 13, 2017
Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing. Consumers commonly use this to check in from their current location on social media sites like Facebook or Foursquare. There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. You can receive an alert when customers are in a certain area.