Geolocation-Based Marketing in 2017: The Impact on Businesses

Oracle

Knowing where they are thanks to geolocation technology means that a new marketing opportunity has emerged that can maximize the return you invest in marketing. Consumers commonly use this to check in from their current location on social media sites like Facebook or Foursquare. There are also geofences, which incorporate technology like GPS, WiFi, electromagnetic fields or RFID. You can receive an alert when customers are in a certain area.

Using Geo-Location Data For Lead Generation

Opt Intelligence

The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Apps can use your device’s location in conjunction with a geofence to remind you that you’re due for a shopping trip, or that a new pizza shop just opened up. Mobile users can opt-in right on the site they’re reading, without clicking to a landing page, which means your lead completion rate can be a lot higher on mobile than it would be if you were using a landing page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

Then, after you do this equivalence of giving a big pack of bloodhounds a scent, they’re off and hunting (and you need to come back maybe in a day, depending on how big, old, and complex your site — and everyone else’s site — is). It’s actually amazing and is actually designed as the most powerful enabler in the world. That said, the Audienti software is GPS for your Online Brand.

How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? Bunnos. Beef Loving Texans.

GPS 109

4 Ways to Bridge the Gap Between Online and Offline Marketing

Marketo

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. In the example below, you can see a vanity URL in action on a billboard.

URL 104

How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Bunnos. Beef Loving Texans.

GPS 65

7 Innovative Ways Retailers Are Using Beacon Technology

Hubspot

In fact, the technology is already here. With the help of beacon technology, retailers are better able to meet customer needs and create a more cohesive online-to-in-store experience. found over 70% of shoppers say beacon-triggered content and offers increased their likelihood to purchase in-store. Beacon technology, first introduced by Apple in 2013, are small Bluetooth devices that can send alerts to smartphones based on location proximity.

GPS 60

How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? PortoBay Hotels was faced with a monumental challenge in May of 2018.

GPS 54

Google in Space!

Anything Goes Marketing

An intersting article in DM News states: "According to Pew Research, more than 50 percent of consumers trust e-mail less and nearly 25 percent use it less. E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse. The message that you want to convey is being hidden amongst the 2132 other emails in your inbox.

Google 100

7 Expert Tips for Launching Location-Based Promotions

Hubspot

Yes, as Orwell predicted in his 1949 dystopian novel, Nineteen Eighty-Four , “Big Brother is watching us.” ” But, in 2012, people don’t mind it as Orwell postulated they would— in fact, they welcome it ! It’s early in the LBS game, but here is what some of the experts suggest you keep in mind when launching location-based promotions: 7 Expert Tips for Launching Location-Based Promotions.

How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

Two minutes in the pool. And tens of millions of dollars in new pipeline. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. No longer is it a question of “why video,” but rather: how do we make most of it to connect with audiences in more engaging and impactful ways? PortoBay Hotels was faced with a monumental challenge in May of 2018.

GPS 50

Geotargeting Marketing in an Age of Data Control: Futuristic, or Just Creepy?

Content Standard

Then, GDPR came along to tighten the reins and put the power back in the hands of the consumer. In this new world of data control, geotargeting marketing seems not so shiny—and geotargeted content for some seems like one step too far. Do we, as marketers, really need to know the finite details of our audience’s lives in order to market to them? As technology advances, we can get even more granular in our targeting and conversion aims.

Aging 48

How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. To start this movement, we need to pinpoint the thoughts, actions, and ideas that need to be changed – many of them that start with the social media and social selling experts mentioned in part one of this series and below. Buyers are just calling for a change in how and when you use it. Where is the relevance in that?

How to Incorporate Geofencing in B2B Content Strategy

Valasys

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Usage of Geofencing or RFID in B2B Marketing: According to a study conducted by Salesforce, Geofencing technology is compatible with 92% of U.S

ROMI 43

Location-Based Marketing on the Rise

V12 Data

Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. In a report by Factual, almost 9 in 10 marketers said location-based advertising and marketing resulted in higher sales, followed by growth in their customer base (86%) and higher customer engagement (84%).

GPS 40

Location-Based Marketing on the Rise

V12 Data

Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. In a report by Factual , almost 9 in 10 marketers said location-based advertising and marketing resulted in higher sales, followed by growth in their customer base (86%) and higher customer engagement (84%).

GPS 40

Companies Betting on Location Based Mobile Ads

readwrite

GPS technology can target mobile ads even more precisely and make them even more relevant to where you are at that moment. CBS plans to use Loopt’s GPS technology to deliver location based ads to CBS mobile users. It would take a perfect confluence of events in order for many ads to make sense. CBS can, of course, deliver more general ads fixed to your location — but is that really taking advantage of the GPS capabilities that Loopt offers?

GPS 40

The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

How do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? The answer lies in not thinking of the mobile device as another PC, but rather another limb for your busy, active customers and prospects. In a sense, it takes a marketing strategy -- its messaging, design, and target audience -- and optimizes it for delivery through a smartphone or tablet. As of 2018, there were 3.7

The 6 Biggest Mobile Marketing Myths

SnapApp

to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also?riddled opt-in to receiving SMS promotions. In addition, smaller companies are perfect for creating the intimate relationships that can be fostered via social networks?like In fact, 64 percent of 25-34 year olds own a smart phone and 30 percent of?55-64 In fact, many of this year?s

SMS Marketing: Pros & Cons of an SMS Strategy

seo.co

But before you go “all in” on texting, you need to understand the pros and cons so that you can generate maximum value with minimum resources. And while it’s only just become a popular mode of communication over the past couple of decades, it was actually invented in the 1980s.

SMS 72

The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., Aside from the astounding growth of mobile in the U.S., So how do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Shorter content that is formatted in bite size chunks is ideal for the mobile experience.

SMS 61

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Shopping Best Practices: “Bing in the Holidays” by Cady Condyles. O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. It found that investing in Google search ads drives an +80% higher rate of incremental store visits. Bing in the Holidays.