Remove gps
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Mastering the art of email calls-to-action

SmartBrief - Marketing

Why email calls-to-action matter Think of CTAs like the GPS for successful email marketing – they’re like direct invitations for subscribers to do something, like buying, downloading, signing up or checking out your website. Opinions expressed by SmartBrief contributors are their own.

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Why we care about marketing attribution modeling

Martech

Instead, the suggestion is that marketing analytics should be treated as a kind of GPS, where routes and even destinations can be optimized along the way. Opinions on addressing attribution in digital and physical marketing campaigns are sparking a debate among marketing OGs and professionals. Dig deeper Want to learn more?

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The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. They’re searching online, reading content, learning about options, and forming opinions about solutions. “Big data” is very 2012.

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Ruthless prioritization: The key to marketing momentum

Martech

Ruthless prioritization is the GPS system to keep your team on the fastest and most direct route. Everyone will have their own opinions and biases of which events are best, which should be chosen, and which are a waste of time. These opinions aren’t bad (they might actually be right), but they can’t be accepted blindly.

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The ChatGPT Phenomenon: Should You Trust AI for Marketing?

SmartBug Media

And even ChatGPT, when I asked it, doesn’t think it’s a great idea: ChatGPT Content Reality Check As the ChatGPT conversation has unfolded over the last several weeks, I’ve been intrigued by the varying opinions on whether the content the tool creates shows quality. First, ChatGPT isn’t all-knowing and it doesn’t have your skills.

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There is No Magic Bullet in B2B Marketing (Sorry)

B2B Marketing Traction

In my opinion, the only way to design and implement an integrated campaign is to have a written marketing plan. It becomes your road map – no, your GPS system – for integrated marketing success. Without the written plan, it is too easy to stray and end up back doing seat-of-the-pants, onesy-twosy marketing.

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Seven (Non-Cliché) Trends To Watch For In 2020

Martech Advisor

Generally speaking what’s already out there are clichés, opinions that are already passé in a marketing and branding world that moves at the speed of the consumer. These adjustments already made themselves felt in the marketplace. They aren't new “trends, they’re the new-normal.

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