What Is Your Mobile Strategy Missing?


Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. If you can develop and implement an effective and comprehensive mobile marketing strategy , then you are more likely to optimize your results with your target audience. While it may seem like a small thing, many brands miss the mobile mark. Mobile Marketing

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Mobile is dead: start thinking mobility now…


Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. This year, smart phone use in the United States will hit 80%, tablets will overtake sales of PCs, and already about half of online traffic is taking place on the mobile web. We have to stop putting mobile in a silo.

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What is Mobile Marketing and how to use this strategy


More people are using mobile devices daily. By using Mobile Marketing strategies, your business will be able to reach customers at any time and anywhere , providing important content. What is Mobile Marketing. Mobile devices can tell you exactly where your audience is.

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80% of Millennials Have Been Influenced to Purchase by a Mobile Ad


This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to accept relevant ads on their mobile device. Mobile Marketing

Mobile + Marketing Automation Demystified


Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices. When creating your mobile marketing strategy, do not think about mobile in isolation. Instead, you must consider how your mobile marketing fits with your other marketing initiatives.

How Mobile Marketing Can Boost Your Campaign Results


And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. The category with the highest percentage of mobile search volume is food & beverage with 72%. Playable advertisements are the next generation of user acquisition channels on mobile.

How to Enhance Your Product Offering by Expanding into Mobile with an Open API

Martech Advisor

More than a quarter of enterprises globally are behind on introducing a mobile app. Despite the ubiquity of mobile apps, companies still need help building them. Today, native mobile apps still dominate. Mobile APIs also help in several other ways. Mobile Marketing

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How Mobile Marketing is Changing the World of B2B Lead Generation


Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. Today, mobile marketing plans are used to manage emergency notifications, handle promotions, streamline assignments, and enhance B2B effectiveness with real-time events. Below, we examine B2B lead generation from the mobile angle. The Mobile-Made World: Data Solutions. Mobile Email Marketing as a Verification Tool.

[Ebook] 3 Best Practices for Your Mobile Marketing Strategy


You go it—the use of a mobile device. alone, 75% of citizens over the age of 13 have a smartphone, and there are more mobile devices in the world (7.8 That’s a huge audience you’re missing out on if you don’t have a mobile marketing strategy in place. Mobile devices are now the key entry point to the digital world and it’s up to marketers to understand how to stay ahead of the game to keep their buyers engaged. Mobile Marketing b2b Consumer

Where is your mobile marketing center of gravity?

Chris Koch

For marketers considering creating mobile device apps, the bar has been set very high. Mobile is going to become an important part of our marketing, whether we like it or not. I always take analysts’ forecasts with a grain of salt, but ABI’s prediction that mobile marketing (ads on mobile phones) will be a $4 billion business by 2014 makes you stop and think. Good mobile apps start somewhere else. I think that’s how we have to view mobile apps for B2B marketing.

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Why Your Event Needs a Mobile App

Higher Logic

Since people are more glued to their phones than ever, a mobile app makes perfect sense -- it gives attendees everything they need (and more) in the palm of their hands. Add hotel and restaurant recommendations (which can connect to their GPS or services like Yelp), maps to and around the venue and tips for taking public transportation in your city. Event attendees expect information, in real time.

For B2B Mobile Marketing Strategies, Distraction Never Looked So Good

Content Standard

Mobile devices are windows through which retailers can engage consumers in new, exciting ways. There’s a name for these sessions—mobile micro-moments—and they can no longer be ignored by B2B mobile marketing experts. Recognizing the Mobile Impulse. But increasingly, those moments are taking place on mobile. That’s easier said than done, though, because traditional B2B mobile marketing isn’t built for such small windows of opportunity.

Why Mobile Tech Startups Need to Focus on Proximity Marketing


With the right tools, businesses can finally start monetizing mobile Those who keep tabs on mobile tech startups have almost certainly noticed that location-enabled marketing and product features are becoming increasingly common in apps. is an advertising approach that leverages mobile technology to target customers when they are near certain physical locations. As mobile device adoption continues to increase?—?according mobile proximity location marketing

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The Future is Solomoco: 5 Predictions for Digital Marketing


The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence. Mobile Marketing Goes Mainstream. However, many marketers still aren’t tuned into mobile. Mobile Powers Commerce.

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Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location. By doing this, businesses can tweak the reach of their messaging, so it only goes out to consumers […]. The post Using Geo-Targeted Marketing to Skyrocket Audience Engagement appeared first on Marketing Insider Group. Marketing Strategy

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The 25 Most Important Mobile Media Apps


If you’re like a lot of people, you’re still trying to wrap your mind around how to use mobile media to connect with customers. I finally figured out how to use social media for my business, and now they want me to learn all about mobile media, too.” Mobile media isn’t all that scary. In fact, the cool thing about mobile media is that you probably know more about it than you think. The mobile app syncs with the desktop version as well.

8 Mobile Apps You'll Wish You Downloaded Yesterday


You know that panicked feeling you get when your mobile device isn''t immediately nearby? Some of these mobile apps are old favorites, some, like Signals , are brand new. Let''s start this list off with a brand new mobile app. I''ve been a desktop Signals user for awhile, and was pleased to see it translate to neatly to mobile. Likely on many of your mobile devices already, the LinkedIn app is well-regarded for a reason. Great mobile version of the site.

The Next Wave of Mobile Marketing


Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool. While online marketing is still a valuable tool, consider the ways you can use these new and ever evolving mobile marketing tactics.

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The 6 Biggest Mobile Marketing Myths


The rate of mobile adoption for both advertisers and?consumers to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also?riddled Myth: Mobile?marketing business of all sizes can take advantage of mobile marketing. coffee shop has just as much of an opportunity to use mobile strategies as the?large Developing mobile campaigns is not about the size of?the

The Ultimate Cheat Sheet for Mastering Mobile Marketing


In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. 25% of people have abandoned the laptop for exclusive use of mobile devices. Aside from the astounding growth of mobile in the U.S., So how do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Identify your mobile users.

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Location-Based Targeting – what does it really mean for marketers?


If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task. Local Marketing Market Research Mobile Marketing consumer privacy location based targeting location-based marketing mobile marketing

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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week


Mobile Ad Revenue Outlook: Local Search Leads the Way, From Search Engine Watch. mobile local advertising will grow from its $664 million number in 2011 to $5.8 Mobile local advertising includes examples such as display ads or search queries that are refined by GPS or geo-modifier. With numbers like these, it’s easy to see that the mobile local advertising industry is growing quite rapidly. First, mobile traffic is rising faster than you think.

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Companies Betting on Location Based Mobile Ads


Welcome to the world of location based mobile advertising. According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. GPS technology can target mobile ads even more precisely and make them even more relevant to where you are at that moment. Mobile advertising mobile Trends web

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Marketers and Advertisers, Take Note: Demand for Mobile Content Is on the Rise

Content Standard

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. According to Demand Gen Report’s 2014 Content Preferences Survey , 86 percent of B2B buyers desire access to interactive or visual content, and they prefer it to be optimized for mobile. “However, mobile phones and tablets are catching up with their more established counterparts.”

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Geolocation-Based Marketing in 2017: The Impact on Businesses


The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. That's because they have each mobile device's geographic position. When people enter that with their mobile devices, they then receive specific alerts, messages, or promotions. It's this technology that also enables mobile payments. Mobile Marketing

Want Better Branded Content for Mobile? Follow Target’s Halloween Example

Content Standard

But this year, the brand launched a mobile site that aims to help parents find the best trick-or-treat spots around the neighborhood. Treatster , the mobile site Target created, reflects a content marketing sweet spot more brands should try to hit. Designed for the tech-savvy parent, the Treatster mobile site has the Target aesthetic but with a bit of Halloween whimsy. A study from Localytics found that one out of five mobile apps gets used only once.

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Pokémon Go and the virtual future of storytelling


Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. Copywriting Local Marketing Mobile Marketing Augumented Reality holoportation L'Inizio's Pizza Bar marketing Microsoft New York Times Niantic Poke Stop Pokemon Pokémon Go Storytelling virtual reality VRNot playing Pokémon Go yet? Think it’s just for kids?

What’s Trending in Marketing for August 2020

Stevens & Tate

Google exemplifies spyware as GPS trackers, cameras/recorders marketed for spying purposes, and software that monitors someone else’s texts and phone calls, with the exception of parents tracking underage children. Mobile Ad Spending Update.

AIM Flash Interviews: Donnie Yancey, Chief Revenue Officer at X-Mode

AdSquare Audiences in Motion

The precision of GPS will get further improved over time and we will see many more use cases for the ad-tech industry. About adsquare: adsquare is a real-time data exchange in mobile programmatic advertising offering its partners targeting, measurement and insights solutions. programmatic location-data adtech advertising mobileLocation Data allows marketers to run more effective campaigns through improved targeting.

What is An Email Tracker & Why Is It Important?


Device tracking Device tracking makes use of GPS services to locate precisely where a device is at all times, as well as the other actions that occur on the device. It has desktop notifications, works on mobile, and has an unlimited number of emails you can track.

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Looking at Martech: The Intersection of Marketing and Technology


In the days before GPS in our vehicles and preceding our dependence on smartphones, foldable maps were used to determine direction and guide us on journey. Now, fast forward to GPS, which not only gives us specific directions, but it also can reroute us for a quicker, more efficient trip. Putting yourself in the shoes of the target prospects and existing customers by shopping online and using mobile platforms can give you a better perspective on what they want and why.

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. Web-based and mobile-based applications, further integrated into both personal and business applications on smartphone and tablet devices, caused market disruption. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon.

The Best Free GIS Software

TrustRadius Marketing

I Need GIS Software with Enhanced CAD Tools and Mobile Apps. gvSIG is the only free GIS software on this list that also functions on mobile apps. You can use MiniMaps to navigate with GPS and share your location. The software allows you to upload GPS data from compatible devices.

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Geofencing: reaching customers by location, in real-time


With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer’s journey. Accepted size: mobile devices.

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Location-Based Marketing on the Rise

V12 Data

billion on mobile-location marketing advertising in 2019. The top channel for leveraging location data is mobile (81%), but marketers are increasingly using location data in emerging channels, including advanced TV (49%), digital out-of-home (47%), voice/connected speakers (45%), and automotive (28%). Types of Mobile Geolocation Targeting. Marketing are exploring different ways to utilize location marketing but by far, the most popular is mobile geolocation marketing.

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Are You Ready for Auto SEO?


There's lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren't mobile , we are still seeing tremendous increases in usage. And some businesses benefit from that mobile usage more than others. Those elaborate computers that run music and GPS systems are very close to being Internet connected. Image by K. Todd Storch via Flickr.

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Is Content King or Is Data King?


Your mobile phone is a potential treasure trove of data that grows by the minute. What company wouldn’t want to know the precise GPS location of every place you’ve visited during the day? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer?

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