What Is Your Mobile Strategy Missing?

Modern Marketing

Mobile marketing is a key component of your overall marketing strategy because mobile is often preferred by business professionals for research and interaction, according to the Boston Consulting Group. While it may seem like a small thing, many brands miss the mobile mark.

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Mobile is dead: start thinking mobility now…


Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. (Photo credit: Irita Kirsbluma).

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What is Mobile Marketing and how to use this strategy


More people are using mobile devices daily. By using Mobile Marketing strategies, your business will be able to reach customers at any time and anywhere , providing important content. What is Mobile Marketing. Mobile devices can tell you exactly where your audience is.

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Mobile + Marketing Automation Demystified


Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.

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How Mobile Marketing Can Boost Your Campaign Results


And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone.

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The Ultimate Cheat Sheet for Mastering Mobile Marketing


billion people who accessed the internet through a mobile device, according to Statista. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. Mobile Search.

How Mobile Marketing is Changing the World of B2B Lead Generation


Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. Below, we examine B2B lead generation from the mobile angle. The Mobile-Made World: Data Solutions. The Mobilized Trade Show.

[Ebook] 3 Best Practices for Your Mobile Marketing Strategy


You go it—the use of a mobile device. alone, 75% of citizens over the age of 13 have a smartphone, and there are more mobile devices in the world (7.8 That’s a huge audience you’re missing out on if you don’t have a mobile marketing strategy in place.

Where is your mobile marketing center of gravity?

Chris Koch

For marketers considering creating mobile device apps, the bar has been set very high. Mobile is going to become an important part of our marketing, whether we like it or not. Good mobile apps start somewhere else. I think that’s how we have to view mobile apps for B2B marketing.

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How to Enhance Your Product Offering by Expanding into Mobile with an Open API

Martech Advisor

More than a quarter of enterprises globally are behind on introducing a mobile app. Despite the ubiquity of mobile apps, companies still need help building them. Today, native mobile apps still dominate. Mobile APIs also help in several other ways. Mobile Marketing

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Why Mobile Tech Startups Need to Focus on Proximity Marketing


With the right tools, businesses can finally start monetizing mobile Those who keep tabs on mobile tech startups have almost certainly noticed that location-enabled marketing and product features are becoming increasingly common in apps. mobile proximity location marketing

Using Geo-Targeted Marketing to Skyrocket Audience Engagement

Marketing Insider Group

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-targeting is to deliver content to consumers – largely through the mobile internet – based on their geographic location.

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8 Mobile Apps You'll Wish You Downloaded Yesterday


You know that panicked feeling you get when your mobile device isn''t immediately nearby? Some of these mobile apps are old favorites, some, like Signals , are brand new. Let''s start this list off with a brand new mobile app. Great mobile version of the site.

For B2B Mobile Marketing Strategies, Distraction Never Looked So Good

Content Standard

Mobile devices are windows through which retailers can engage consumers in new, exciting ways. There’s a name for these sessions—mobile micro-moments—and they can no longer be ignored by B2B mobile marketing experts. Recognizing the Mobile Impulse.

The 25 Most Important Mobile Media Apps


If you’re like a lot of people, you’re still trying to wrap your mind around how to use mobile media to connect with customers. I finally figured out how to use social media for my business, and now they want me to learn all about mobile media, too.”

Location-Based Targeting – what does it really mean for marketers?


If you’ve been paying attention to the mobile marketing industry lately, you’ve probably heard or read about the rising importance of location-based technology. Geo-fencing is an off-shoot of location-based technology that uses GPS to perform a specific task.

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The Next Wave of Mobile Marketing


Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool. While online marketing is still a valuable tool, consider the ways you can use these new and ever evolving mobile marketing tactics.

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The Ultimate Cheat Sheet for Mastering Mobile Marketing


In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. 25% of people have abandoned the laptop for exclusive use of mobile devices. Aside from the astounding growth of mobile in the U.S., Identify your mobile users.

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The 6 Biggest Mobile Marketing Myths


The rate of mobile adoption for both advertisers and?consumers to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also?riddled Myth: Mobile?marketing business of all sizes can take advantage of mobile marketing. coffee shop has just as much of an opportunity to use mobile strategies as the?large Developing mobile campaigns is not about the size of?the

Companies Betting on Location Based Mobile Ads


Welcome to the world of location based mobile advertising. According to eMarketer mobile ad spending will reach almost $5 billion this year, with the lion’s share of that going to “direct response ads,” which are what location based advertising is best suited for. GPS technology can target mobile ads even more precisely and make them even more relevant to where you are at that moment. Mobile advertising mobile Trends web

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The Future is Solomoco: 5 Predictions for Digital Marketing

Modern Marketing

The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence. Mobile Marketing Goes Mainstream. However, many marketers still aren’t tuned into mobile. Mobile Powers Commerce.

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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week


Mobile Ad Revenue Outlook: Local Search Leads the Way, From Search Engine Watch. mobile local advertising will grow from its $664 million number in 2011 to $5.8 Mobile local advertising includes examples such as display ads or search queries that are refined by GPS or geo-modifier.

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Pokémon Go and the virtual future of storytelling


Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time.

Geolocation-Based Marketing in 2017: The Impact on Businesses

Modern Marketing

The ongoing use of mobile devices by consumers means that companies have a much better way of tracking where their customers are going. That's because they have each mobile device's geographic position. It's this technology that also enables mobile payments.

Marketers and Advertisers, Take Note: Demand for Mobile Content Is on the Rise

Content Standard

Mobile content is playing a bigger role in today’s content marketing strategy compared to last year. “However, mobile phones and tablets are catching up with their more established counterparts.”

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Want Better Branded Content for Mobile? Follow Target’s Halloween Example

Content Standard

But this year, the brand launched a mobile site that aims to help parents find the best trick-or-treat spots around the neighborhood. Treatster , the mobile site Target created, reflects a content marketing sweet spot more brands should try to hit.

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AIM Flash Interviews: Donnie Yancey, Chief Revenue Officer at X-Mode

AdSquare Audiences in Motion

The precision of GPS will get further improved over time and we will see many more use cases for the ad-tech industry. About adsquare: adsquare is a real-time data exchange in mobile programmatic advertising offering its partners targeting, measurement and insights solutions.

Location-Based Marketing on the Rise

V12 Data

billion on mobile-location marketing advertising in 2019. Types of Mobile Geolocation Targeting. Marketing are exploring different ways to utilize location marketing but by far, the most popular is mobile geolocation marketing. Location-Based Marketing on the Rise.

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Looking at Martech: The Intersection of Marketing and Technology

Modern Marketing

In the days before GPS in our vehicles and preceding our dependence on smartphones, foldable maps were used to determine direction and guide us on journey. Now, fast forward to GPS, which not only gives us specific directions, but it also can reroute us for a quicker, more efficient trip.

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Are You Ready for Auto SEO?


There's lots of talk about mobile marketing, and rightly so. Although we see some use of the term mobile marketing for things that aren't mobile , we are still seeing tremendous increases in usage. And some businesses benefit from that mobile usage more than others.

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AdMob Launches Advertising Service for Android Apps


The Android platform might still be in its infancy, but AdMob , one of the world’s largest mobile advertising marketplaces, launched its first dedicated advertising unit for Android applications today. In December, AdMob already served 27 million ads to mobile sites on Android.

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Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

For instance, GPS navigation initially became widespread in the consumer auto market, as well as, in the business markets of logistic and transportation. GPS companies such as Garmin and Tom Tom began to shrink considerably. Community Preparedness by Iconathon.

Location-Based Ads a Goldmine, Says Survey – 50% of Users Take Action


Although the privacy issues surrounding Facebook’s new, opt-out only data sharing policies are making people uncomfortable, one area where folks are apparently happy to have their private data shared is on their mobile phones. And by private data, we mean exact GPS coordinates.

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Local SEO: how to attract more local customers in 2020


Mobile Local SEO. If the user does not specify a region in the search terms, Google itself calculates the distances using the location information provided by GPS technologies installed on smartphones. Maps, for example, can connect with the customer’s GPS service and provide detailed directions for them to find you. Be mobile-friendly. There’s no escape: to make a good SEO site, you need to be mobile-friendly.

Digital is stranger than you can think — here’s how to think stranger


Farmers rely on GPS-enabled combines and tractors not just to make the most efficient use of their land, but to have the machines essentially run themselves.

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Is Content King or Is Data King?

Modern Marketing

Your mobile phone is a potential treasure trove of data that grows by the minute. What company wouldn’t want to know the precise GPS location of every place you’ve visited during the day?

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The Tech trends to follow in 2015


This protects larger companies when it comes to mobile employees accessing enterprise materials. Tapping into a wireless carrier’s network and incurring data charges was the only way to check an email, or play a mobile game (while riding, not driving, of course).

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