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The Ultimate Guide to Crowdsourcing

Hubspot

When Charlie Jabaley , co-founder of the artist management and marketing firm Street Execs , released one of his first client t-shirt designs, the euphoric high he felt in the morning plummeted to a heartbreaking low by night. But this failed merchandising campaign had just jacked it up to suffocating. million in only 30 days.

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Building an Audience Is Not a Chore: 5 Brands That Began with Content

Content Standard

sold over $12 billion in toys and merchandise, according to Forbes , and that’s just products. After building an audience online, they released their first ever product: a chest workout regimen and the Cutting Guide (a favorite that still outperforms many of their other offerings). That’s, of course, an impressive number.

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The 11 Weirdest Branded Video Games

Contently

There was even a multiplayer component labeled—I kid you not—”Playa versus Playa,” according to Unilever’s press release announcing the game. Unfortunately for American advergame enthusiasts, this Pepsi-branded Playstation 1 game was only released in Japan. ” Nice. (As The best part? Pepsi: Pepsiman (1999).