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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. It is black with a square digital face, GPS capabilities, and an alarm. Many merchandising teams still undergo this entire process by hand.

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The Ultimate Guide to Crowdsourcing

Hubspot

But this failed merchandising campaign had just jacked it up to suffocating. And after some deep reflection and analysis, he dug up a silver lining that would eventually lead to a multi-million dollar model for merchandise design. Waze is a community-based GPS traffic and navigation app. Contently’s Freelance Rates Calculator.

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Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce. Did they actually invent any new tech that didn’t already exist? And we already had taxis and hotels and movies and bicycles.

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What Is Beacon Marketing?

ClearVoice

More accurate than GPS, beacons enable real-time and more personalized “communication” with customers as they navigate spaces. Plus, the insights a brand gathers from tracking consumer in-store locations can be used to place merchandising and products. What’s next in beacon marketing?

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7 Innovative Ways Retailers Are Using Beacon Technology

Hubspot

This can lead to higher conversion rates -- for instance, a customer is more likely to use a discount for purses when she's in the bag section than when she's checking out the workout apparel. For instance, Target uses beacon technology to create a "GPS for your shopping cart". Improve in-store conversion rates.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Once you arrive at the office, other sensors send the location of all nearby available parking spaces directly to your GPS. IIoT allows business to quickly and precisely track their merchandise. According to Forbes , “New RFID and GPS sensors can track products ‘from floor to store.’” That’s pretty substantial growth.

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The 11 Weirdest Branded Video Games

Contently

player rating on GameSpot and a perfect five-star rating on Amazon. The weird part here is I’ve never seen an Uber driver not use GPS directions. ” From there, it spun out to multiple primetime TV specials, four records, tons of merchandise, and this ill-fated video game, developed by gaming big-shot Capcom.