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What Is Beacon Marketing?

ClearVoice

More accurate than GPS, beacons enable real-time and more personalized “communication” with customers as they navigate spaces. Deals and Promotions. Plus, the insights a brand gathers from tracking consumer in-store locations can be used to place merchandising and products. What’s next in beacon marketing?

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7 Innovative Ways Retailers Are Using Beacon Technology

Hubspot

Beacon technology can be used to send discounts, promotions, upcoming events, or other reminders to customers when they're in-store. For instance, Target uses beacon technology to create a "GPS for your shopping cart". Later, your phone pings again to tell you the jerseys in the merchandise shop are half-off. 61% of U.S.

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Building an Audience Is Not a Chore: 5 Brands That Began with Content

Content Standard

sold over $12 billion in toys and merchandise, according to Forbes , and that’s just products. When revenue came in, the Society turned those funds around to sponsor expeditions and research endeavors that further promoted the world’s enjoyment of natural phenomena. That’s, of course, an impressive number.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. Once you arrive at the office, other sensors send the location of all nearby available parking spaces directly to your GPS. IIoT allows business to quickly and precisely track their merchandise.

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The 11 Weirdest Branded Video Games

Contently

Still, it was a relatively innocuous way to promote the Kill Screen-branded glasses Warby Parker had created. Ever since the dawn of the video game industry, brands have developed so-called “advergames,” or games meant to promote a product. The weird part here is I’ve never seen an Uber driver not use GPS directions.