Remove government trigger
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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

Second, the same data is often represented differently across systems — preventing the successful compositing of this fragmented data into a complete, 360-degree view of the customer and/or the ability of customer state to trigger actions in various GTM Technology Stack systems.

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The email marketer’s guide to effective marketing automation

Martech

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

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OpenAI’s Sora: A Reality Check for China’s AI Ambitions

Valasys

The news of Sora’s release has triggered soul-searching within China’s AI sector. Some argue that China’s focus on “big data” and government-driven initiatives might have hindered organic innovation and fostered an environment where fundamental research and technological breakthroughs are less emphasized.

Ethics 45
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New Snowflake partnerships should allow marketers to do more with data while remaining compliant

Martech

Also this week, Snowflake welcomed data security company Ketch as an Accelerated Governance Partner. On the governance side, the partnership with Ketch allows marketers to discover and classify the data they have stored to understand what types of sensitive and personal data they are.

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Web analytics is badly broken 

Martech

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. The reason for this is one word: privacy.

Analytics 129
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6 marketing automation use cases where AI can help with data quality

Martech

Instead, they’ll use a simple prompt like this… In three months of alpha, HubSpot has also added prompt templates that trigger actions based on common to-do’s, so you can now choose from a favorites list like this. Users won’t have to remember where in HubSpot’s standard interface to click “Add Contact.”

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Higher order effects of automation in Big Ops

chiefmartech

They become well-defined, deterministically-governed methods of coordinating complex activities across the digital firm, from new employee onboarding to order-to-cash processing across sales, service, and finance. Blissfully, Torii, BetterCloud) and data privacy/governance platforms (e.g., Dare I call these systems of orchestration?

Order 111