Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Webbiquity

MAY 3, 2022

The largest share (45%) prefer that celebrations be in-person only, while 11% prefer that government events be only virtual. Diving deeper into the full research report from Knowland , while a strong recovery underway, the trend varies widely across leading U.S. Live Event Trends in the UK and Europe. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically. The post Getting smarter together: Trends in AI for B2B marketing appeared first on SmartBrief.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. The Top Challenges Facing Government Contractors.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Government Contracting Edition.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Lake B2B

JANUARY 17, 2023

Whether businesses, governments, or the general public all benefit from technological advancements. The post Top 10 New Technology Trends that You Should Keep an Eye on in 2023 appeared first on Blog. Technology influences all walks of human life. An American spends around $500 on average every month buying new consumer technology.

Trends 105

Trends Spending Buy Business 105

Content Science Review

AUGUST 26, 2021

Governments are facing multiple digital disruption trends; learn how your agency can deal with each and end up with even better content.

Ad Agencies 59

Ad Agencies Trends Content 59

Conductor

JANUARY 18, 2022

In that instance, search trends led to the discovery of a previously unknown COVID symptom. Then we explore the different facets of daily life under an ongoing pandemic, highlighting the connections between search data, breaking news, and government policy. First, we examined global search trends around the term “Omicron.”.

Trends 111

Trends Distribution Demand FAQ 111

Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. High Growth Study 2020: US Government Contractor Edition Executive Summary.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Marketing Insider Group

MARCH 9, 2023

As part of their work, management consulting firms conduct research to help executives understand business trends. Examples: Forbes The Economist Government agencies In any major county, state, country, and continent, government workers study all manner of concerns and often are required to release the findings publicly.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Televerde

OCTOBER 19, 2021

Responsible business practices and investments have become mainstream, and they rely on three primary criteria pillars: environmental, social, and governance (ESG). Key Takeaways: Environment, social, and governance (ESG) criteria promote sustainable and responsible investments. ESG stands for environmental, social, and governance.

Lead Scoring 52

Lead Scoring Lead Ranking Transparency Marketing Management 52

Salesforce Marketing Cloud

JANUARY 29, 2024

On the heels of so much change last year, what education trends are in store for the industry in the year ahead? Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. I welcome your feedback and the chance to talk more about these trends.

Education 59

Education Trends Ethics Barriers 59

Sprout Social

MARCH 27, 2017

Social media isn’t just a way for us to send memes, find entertaining videos or keep up with the latest pop culture trends. The use of social media to communicate extends to government as well. Social media makes it easier for citizens to voice their opinions, and for the government to hear them. How to stay compliant.

Social Media 110

Social Media Media Opinions Twitter 110

FunnelEnvy

OCTOBER 3, 2022

However, even in the dynamic world of B2B, where there is a strong focus on customization, our team has seen certain trends emerge across several industries. Just remember, trends in landing page design operate the same way as trends in any other industry – fashion, art, music, etc. Final Thoughts On Landing Page Trends.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends. Economic Trends.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. But governance provided by big ops leadership will be crucial to designing and running this digital operations layer effectively.

Trends 104

Trends Enterprise Management Work Management Marketing Management 104

Biznology

DECEMBER 23, 2019

One of the most common trends among employers this year was to add new compensation methods to entice current employees and attract skilled workers. This compensation trend is by far the most mutually beneficial for employers and workers alike. Keep an Eye on Compensation Trends in 2020. Goal Attainment Bonuses.

Trends 118

Trends Ethics Transparency Public Relations 118

Martech

APRIL 9, 2024

It will run on Snowflake using Snowpark Container Services, an offering that allows users to manage data within the security and governance boundaries of Snowflake, requiring zero data movement. We are seeing a trend expanding before our eyes. Benefits for Snowflake users. A fully managed cloud environment. Why we care.

Enterprise Management 100

Enterprise Management Lead Ranking Trends Campaigns 100

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. PR may be required to address the fact that, among government workforces, transformation can create uncertainty. In other words, media coverage and thought leadership cannot ignore where agencies are today.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

ATAK Interactive

MAY 23, 2019

Reading more on emerging email marketing trends and applying them is a great start! Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. Those who are angry are speaking out and governments are responding. Embrace them, and you’ll be one step ahead of the competition.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Martech

DECEMBER 18, 2023

Data governance is the data police — why do we need it? Data governance should provide guidelines for who owns certain datasets and who is responsible for access, use and quality. A data governance framework helps set guardrails for how data will provide value.

Planning 139

Planning Marketing AI Customer Surveys Guidelines 139

DivvyHQ

MAY 13, 2022

Let's take a look at the latest trends that you can leverage to improve collaboration, which will inevitably improve the output of your content operation. . Between changes in the way we work (remote, hybrid, etc.) and the ever-increasing competitiveness of most industries, the urgency for content collaboration has never been greater.

Trends 100

Trends Content SME Software 100

Biznology

JANUARY 30, 2019

Consumer-facing DIY professional services apps There’s a trend to demystify and simplify complex, specialized, and/or emotion-laden processes previously handled by highly-paid professionals, from DIY divorce to Living Trusts, real estate, and more. “Design strategy and lean user research are spinning up the most demand.”.

Design 91

Design Trends Startups Work Management 91

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. The trend here is that analytics is pervasive. We could easily have called this trend for 2022 “Micro-Analytics & Micro-Segments.” Don’t be afraid to give up the good to go for the great.” We must protect consumer privacy.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

Thinkers360

APRIL 7, 2024

His specialties include Cloud ROI, Data Center Trends, AI Convergence, IoT, Big Data, Information Technology Maintenance and Management. My day often includes meetings with key stakeholders to discuss project progress, address any challenges that arise, and ensure alignment with government priorities.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

EMagine B2B Blog

JANUARY 20, 2020

Morgan’s annual healthcare conference immediately after closing out 2019, I’m digesting a lot of informal data that’s come out of a slew of conversations with clients, partners, founders, friends, providers, investors and anyone else who’s been willing to talk shop and healthcare trends with me. Healthcare Trends To Follow In 2020.

Trends 83

Trends Marketing Management Pricing Price 83

ClearVoice

JUNE 10, 2020

We’re connecting the dots between two massive data studies so you can apply word count trends in your industry to adjust your content strategy accordingly. Even our own analysis of articles in the ClearVoice Blog (2019) backed up the trend that longer articles perform better, especially for organic search traffic. more traffic.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101