Top Tips to Improve Your Organization’s Digital Governance in 2019


The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management.

7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

Also known as conversational analytics, this AI technique trains computer software to accurately process language and model it in a similar way to how humans read (hence the word “natural”). Trend #7: Data Governance Will Be a Top Priority.


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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Learn More: The 2020 Data Governance Guide for Beginners. Data Governance

MarTech, the vendor-agnostic conference for marketing technology and operations leaders, returns in October


On the contrary, it’s more important than ever to have strong technical and operational leadership in the marketing department — to forge the right infrastructure for distributed digital marketing, with centralized data management and overarching governance for everything from customer experience continuity to new privacy compliance. Want more in-depth training before the conference begins?

Interview: Guided Selling with Storytelling, Insights and Financial Justification

The ROI Guy

An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Yes, Forrester recently published at their annual Sales Enablement Summit that 74% of deals go to the sales rep who can help decision makers set the buying agenda, while only 26% of the deals went to the vendor who wins the competitive bake-off. It is typical for vendors to focus on their solution and what it can do.

Using Agile to Manage Your Enterprise Agile Transformation

Marketing Insider Group

Others demand agility of their employees practically overnight, providing little to no preparatory training. Multiple training sessions were delayed, which always risks undermining people’s belief that the change will ever actually happen.

BadTech Is the Next New Thing

Customer Experience Matrix

Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. Artifical intelligence training data often creates unintentional bias and there's no standard method to prevent this. Forget about Martech, Adtech, or even Madtech. The next big thing is BadTech.

Hire a HR Writer: 8 Experts for Any Content Marketing Budget


Training and development . Professional training . Enterprise technology vendor and consultants . Type of content: Training guides . Employee training . Kathy Marshall – Employee Training Writer . Government administration .

Data Fluency Part 1: Skills B2B Sales and Marketing Teams Need


Who governs data at your business, and what are the proper channels to request access? All of these are becoming more critical to organizations, either with in-house skills and solutions, or via outsourcing to trusted vendors with powerful GUIs or managed services.

What is Personally Identifiable Information (PII)? Definition, Technology and Compliance Best Practices with Examples

Martech Advisor

Learn more about what PII is, its application in marketing, PII data governance and its best practices with examples. PII data governance, compliance and regulations. PII data: governance, compliance and regulation.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. As fintech continues to permeate the banking industry, these technology vendors need access to data and insights around how their solutions will impact financial institutions.

Marketing Automation at Scale: Defined

Capstone Insights

This impacts the look/feel/design of assets, but also subscription management, landing pages, email senders, marketing reporting, and touch governance. Services/Support/Training/Tech Support.

Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

After a rather lackluster experience with the incumbent telemarketing and lead generation vendor, my team engaged them and Televerde in a “Pepsi Challenge” contest won hands-down by Televede. I have learned quite a bit in my nearly 30+ year marketing career.

Why Now is the Time for ABM


Related: While governments across the world act to safeguard their citizens and economies, businesses are rapidly regrouping, retooling and ensuring not only their survival but also their ability to come out of the current crisis ready to grow.

6 Things to Consider When Choosing a Data Provider


As anyone with a sales or marketing operations background is all too well aware of, it takes a small army and an arsenal of tools to combat the ongoing challenges of data cleanliness, accuracy, and governance. When it came to picking our shortlist of new data providers, we had to be realistic about balancing our goals against all the potential trade-offs, especially with dozens of vendors to evaluate.

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Top 20 Cybersecurity Trade Shows for 2021: Coming to a screen OR venue near you.

Marketing Envy

The two-day summit is followed by valuable long training courses, and the Grid Net Wars gamified training battles. It features speakers from government bodies, new startup founders, and established industry thought leaders. In 2020, most cybersecurity events shifted online.

How to Have a Successful Marketing Automation Implementation


Perhaps a webinar or data enrichment vendor? Document your Governance Standards. Training and Access. One of the short comings we see often in our work with clients is the limited training many of the personnel have on the actual platform. Be sure to set clear guidelines and timeline about require training that is needed for each role. Most vendors have robust training plans and certifications that enable better use of the system itself.

7 Steps to Launch a Successful Social Selling Program


According to IDC, today’s digitally enabled buyers rely on social media more than ever as part of the buying process, with 75% of buyers citing social media as a way to research vendors**. During this step, think about readiness elements like executive sponsors, governance, stakeholder engagement, technology requirements, content resources, and training. Executive sponsor, program manager, marketing, sales leadership, sales enablement, and training & support.

6 thorny data problems that Vex B2B marketers, and how to solve them


Train and motivate them well. Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. Business-to-business marketers are plagued by data problems.

Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Establish data governance policies to define what data is measured and how it is accessed and shared across the organization. Invest in resources to move the data strategy forward – whether it is providing training to current staff, using external vendors, or hiring new employees with the sufficient skills and knowledge to execute these data-driven initiatives. Customer experiences are one of the most complex challenges marketers face today.

How To Map Your Marketing Operations Competencies


Marketing operations enable marketing teams to run smoothly by creating data processes, managing data and data vendors, and doing analyses to enable marketing teams to operate smoothly. In order to advance, marketing leaders must train or hire leaders who can turn those insights into actions. It also means becoming proficient in data governance and prioritize data acquisition plans.

How to set your first AI project up for success


The problem is, most organizations are falling down on data governance. offers a good primer on the opportunities and from there, there are plenty of free courses to work into your organization’s ongoing training.

No, Users Shouldn't Write Their Own Software

Customer Experience Matrix

The main reason is probably that modern marketing revolves around customer data and customer-facing systems, which are still managed by a corporate resource (not necessarily IT: could be Web development, marketing ops, or an outside vendor). This is what makes the notion of systems like myEinstein so dangerous (and I don’t mean to pick on Salesforce in particular; I’m sure other vendors have similar ideas in development).

Top 23 Cyber Security Resources to Keep You Up-To-Date in 2019

Marketing Envy

The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. He also offers views on the use of government surveillance and encryption. The blog has some wide ranging content and includes a section on career-related information for the industry professionals with education and training resources. Fifth Domain Cyber brings together info and news on government, civilian, private sector, and critical infrastructure security issues.

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg Sales

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more. “Big data” is very 2012.

What are the job responsibilities of marketing technology management?


Train and support marketing staff on using marketing technology products. CENTRALIZE + HUMANIZE: Train and support marketing staff on marketing technology. Training and supporting marketing staff on martech is key to modern marketing enablement. I’m willing to acknowledge the excuse that perhaps an IT or security team outside of marketing operations carries the mantle of governing privacy and security.

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers


Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Anything more than 2,000 vendors qualifies as “a ship ton,” to use the French nautical term for it. Yet each app continued to live in its own little bubble of workflow, user experience, and governance. It’s also challenging for martech vendors.

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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

Number one is the product and, in B2B, that may be the physical item or the core service, or it may include installation, upgrades, maintenance, consulting, training, and warranties. Or even new regulations from government that affect how a product can be used or if it can still be used at all. Government isn’t a competitor, but it can have a pretty big impact.

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi


I got my start doing classroom training on software, moved into a sales engineer role, and eventually joined marketing at Lotus Development, where I fell in love with the field. They’re conducted over a long period of time, and they often require data collection and integration across systems, intense content creation, and lots of research and staffing to build and execute the rules that govern the program.

THE HACKIES: 6 areas to make your martech stack work with people, processes and data


During the last few years, many vendors and companies had published their marketing technology stacks in the contest. Governance: Do you have the culture, execution team, processes, skills sets, content campaigns and journeys under an agile plan that has a continuous process of learning? We have seen that the constant training of employees from CxO to doers is a critical success factor for the governance needed to execute the strategy.

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In the Privacy-First Era, Marketers Must Organize Around Privacy to Solidify Consumer Trust

Martech Advisor

By thinking through how to devise the company’s controls and approach, internal “privacy champions” can then reinforce matters through creating fun employee trainings and automating as much as possible across the organization. Moreover, new accountability legal requirements demand better data governance and record keeping so that, whatever data privacy decision an organization has made, it is supported by evidence of forethought, consideration of risk, and documentation.

5 Mistakes Companies Make When Automating Their Marketing


Tight control with little governance. The real issue is not, “who will use automation”, but rather the governance that is put in place to ensure there is a best practice methodology that is adhered to across the organization. They need to be educated, build trust with a vendor and believe the vendor understands their issues before they move on. *This article first ran in VentureBeat on April 2, 2014. According to Raab Associates, Inc.

Tales from the Enterprise Content Morgue

Martech Advisor

She submitted the request to the vendor’s sales team, who sent it to the marketing coordinator. Often a formalized training program for new users is also in place. Process maps of common DAM workflows are developed and implemented to govern activity by internal and external users. Your DAM provider should be able to help with consulting and training, as well as strategy design and process improvement workshops. Let’s look at a few of the portraits.

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Through the educational portal, the company offers everything from free webinars to three-day paid live training courses. This year, it is launching Widen Essentials live training and hopes to see continued gains.

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Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Another key talk is on vendor risk management, “ Third Party Risk Management : the weakest link” by Natasha Meaney. Check out discussions on “ Data security and risk governance ”, “ Adaptive security architecture ”, and " People-centric security strategies ”. SINET’s purpose is to facilitate effective networking between senior level security professionals, both in government and in commerce. Overwhelmed with the number of cybersecurity industry conferences on offer?

6 Tips For a Successful Marketing Automation Implementation

Circle Studio

So, what should you look for and how do you evaluate potential vendors? Each solution has their own way of doing things, so find one that will require the least amount of learning and training. You want to make sure that you select a vendor that stands behind their product and treats all customers—from the smallest entry-level account to the very large enterprise—with the same level of customer service and support.

Conductor’s Plan to Protect Our Team’s Health, Wellness and Safety


Team members returning from currently affected areas (any area where the government has imposed quarantines or travel restrictions) are asked to work from home for a period of 14 days. Meetings with vendors and business partners when necessary will happen through video conference.