B2G Public Relations: Government Heros

Bluetext

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Government Marketing Public Relations

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Another key talk is on vendor risk management, “ Third Party Risk Management : the weakest link” by Natasha Meaney. Check out discussions on “ Data security and risk governance ”, “ Adaptive security architecture ”, and " People-centric security strategies ”. SINET’s purpose is to facilitate effective networking between senior level security professionals, both in government and in commerce. Trade Show Cybersecurity Marketing

What’s in the FUNNEL? – eConsultancy’s London Trade Show

Marketo

Five hundred plus marketers streamed in and out of the presentations featuring practitioner sessions and short vendor chalk-talks covering the entire revenue funnel. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Supply Chain Planning Software

Aberdeen

Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors. This suggests that these industries should serve as high-priority segments for vendors in this sector.

Driving Thought Leadership in Blockchain

What Works - What Doesn't

Why (and if so, how) should governments or regulators change how rates are sets and financial returns regulated to encourage such a shift? Content Marketing For IT Vendors Tech Trends blockchain content marketing hyperledger thought leadership

Blockchain Will Be Huge. We Think.

What Works - What Doesn't

Non-technical governance, regulatory and legal questions loomed as large, if not larger. To start, be sure you have answers to (or at least a feasible approach for) dealing with the security and other limits of blockchain, and the regulatory or governance hurdles it faces in your specific industry. One example that surfaced repeatedly was database vendors disguising their wares as distributed ledgers, whether they meet the unique needs of blockchain or not.

BadTech Is the Next New Thing

Customer Experience Matrix

Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. Forget about Martech, Adtech, or even Madtech. The next big thing is BadTech.

Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses.

6 Things to Consider When Choosing a Data Provider

InsightSquared

As anyone with a sales or marketing operations background is all too well aware of, it takes a small army and an arsenal of tools to combat the ongoing challenges of data cleanliness, accuracy, and governance.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Bloggers and others who’ve built an audience and authority in their fields are cashing in, and B2B vendors (at least some) are happy to pay for the exposure this can bring. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Typically what I find with lists – especially trade show lists – is that they are the Typhoid Mary of duplicate creation in your database. Very often if you think about trade shows, who attends your booth? Where should data governance reside?

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Over the last two years, we published reports on the data coming from compiled data vendors. Compiled files , gathered from directories, government records and other sources. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

High Touch or Low Touch? Maybe That’s Not the Right Question

Modern Marketing

A rebuttal to my point (I can hear it being yelled) is that vendors must preserve the ability for their highest ARR (annual recurring revenue) customers to be successful at all costs and that high touch programs offer the level of attention those customers expect and require.

Fleet Management Software

Aberdeen

Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors. This suggests that these industries should serve as high-priority segments for vendors in this sector.

B2B Marketing: Virtual display saves money and increases engagement for complex solution

Kaon

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. The current process for trade shows was a heavy undertaking, and had room for optimization.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

These included dramatic government budget cutbacks, a scramble for funds among richer and poorer regions, and how the vendor’s solution helped bring affordable IT services to all. Trade pubs don’t have the staff or time to do that follow-up reporting these days.

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From A to Z - A Cyber Security Glossary For B2B Marketers

Marketing Envy

Advanced Persistent Threat (APT) : A cyber attack that takes time, sophisticated resources, and expertise; typically run against enterprises (and governments) to steal highly valuable information and monitor network activity.

How Programmatic Evolved Within 8 Years

Martech Advisor

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. Vendor-neutral RTB ecosystems started to thrive: since 2014 mobile ad formats officially outweighed desktop.

Five B2B marketing beliefs and trends debunked

Biznology

The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. 60% of the buying process is completed before contact with vendors.

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Top 23 Cyber Security Resources to Keep You Up-To-Date in 2019

Marketing Envy

The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. He also offers views on the use of government surveillance and encryption. Fifth Domain Cyber brings together info and news on government, civilian, private sector, and critical infrastructure security issues. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens.

22 blockchain-based adtech/martech companies you should know

chiefmartech

The majority of these companies are building their tech and connecting the ecosystem’s pipes, while others already have pilots with brands in market, but have yet to go public in the trades. NYIAX — Built in conjunction with Nasdaq to trade media future contracts on a blockchain ledger.

How to Set Up an Apple Developer Account

Attendify

Without one, your branded app will never see the light of day in the App Store, and unfortunately, your event tech vendor can’t apply for one on your behalf. Note: Accredited Educational Organizations and Government Organizations do not need a D-U-N-S number.

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic

Biznology

There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce ( 27 pound! Sure, you’re rich as hell at $515,778.38-per- London Good Delivery Bar but how’re you going to move that money into a form that you can buy and trade with? Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

These included dramatic government budget cutbacks, a scramble for funds among richer and poorer regions, and how the vendor’s solution helped bring affordable IT services to all. Trade pubs don’t have the staff or time to do that follow-up reporting these days.

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When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. If you trade in run-of-the-mill content, you may score some SEO points at first, but you’ll never break through the noise and connect meaningfully with your audience. One recent infographic series explained an important government program by following a fictional doctor as she navigates its painfully byzantine rules.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence.

How agency technology can support your content marketing journey

Tomorrow People

Until the 1950s, shipping goods by sea was a labour-intensive chore needing hundreds of men with shovels… then Malcolm McLean published the design for his intermodal shipping container, and the global freight trade exploded. Simple published standards like TCP/IP, HTTP, and HTML let any vendor build hardware and software that follows them — creating a way for machines of different form factors to work together.

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When Wading into the Bidstream, Beware the Currents

Martech Advisor

Log-level data (the most granular record of every data point evaluated in an RTB auction), is generated by the various tech vendors (ex. At least nine other states are also pursuing legislation, as well as the federal government.

When Big Data Meets Great Storytelling: athenahealth’s Content Evolution

Contently

As a cloud-based service provider competing against legacy software vendors, our network data and insights offer compelling differentiators. If you trade in run-of-the-mill content, you may score some SEO points at first, but you’ll never break through the noise and connect meaningfully with your audience. One recent infographic series explained an important government program by following a fictional doctor as she navigates its painfully byzantine rules.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

Fewer than half would trade their data for personalized service, even though that’s the reason most companies give for collecting it. I review a lot of surveys -- easily a dozen each week.

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Why You Missed Your Sales Quota Last Quarter

Zoominfo

Consider the difference it makes, for example, when you know that the prospect is an Information Security vendor selling anti-virus software … and you have a list of VPs of IT. 1,000 VPs of IT Governance, Risk, or Compliance: Your message sort of spoke to them.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? To optimize not just online visibility but also trust with buyers, vendors need to focus on their industry presence.

The B2B Bubble Won’t Burst: September Blog Post Round-up

TrueInfluence

According to a 2016 DemandGen survey, almost all B2B buyers see vendor content as “a trustworthy source” of valuable information. 5% of B2B buyers have said that they are open to considering vendor content as a trustworthy source.

7 Deadly Sins the Best Professional Services Websites Never Make

Hinge Marketing

Today the web has become an important tool clients use to vet possible vendors — if you can't clearly communicate what you do on your website, you may never get a second chance.

Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

Hubspot

When it comes to rented or purchased lists, you may come across vendors or marketers who say, "This email list is totally opt-in!" With the GDPR now governing all email correspondence across Europe, adding an opt-out option to your email template no longer cuts it.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry? The Machine Intelligence 3.0

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Sales Pipeline Radio, Episode 146: Q&A with Matt Gorniak @mgorniak

Heinz Marketing

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. And by the way, I think that will be actually be very interesting to a lot of B2B vendors, because I think they think it’s still different, and it’s not. We also realized that the traditional analysts don’t capture it either, because they’re not really talking to the customers, they’re talking to the vendors.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. If you say you will not sell users' information or email addresses to other vendors, don't sell their information or email addresses to other vendors.

Strategies for CRM Opportunities

GreenRope

Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign."

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