When will B2B trade shows and in-person events return?


For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. Governments have to allow the events to happen. Industries with more at stake than our trade shows are moving to a near-term new normal that does not involve butts in seats.

B2G Public Relations: Government Heros


Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. Our first step was to design a series of promotional “cards” that could be both physical for trade shows and digital for online marketing campaigns. Government Marketing Public Relations

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Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Another key talk is on vendor risk management, “ Third Party Risk Management : the weakest link” by Natasha Meaney. Check out discussions on “ Data security and risk governance ”, “ Adaptive security architecture ”, and " People-centric security strategies ”. SINET’s purpose is to facilitate effective networking between senior level security professionals, both in government and in commerce. Trade Show Cybersecurity Marketing

What’s in the FUNNEL? – eConsultancy’s London Trade Show


Five hundred plus marketers streamed in and out of the presentations featuring practitioner sessions and short vendor chalk-talks covering the entire revenue funnel. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Besides such security threats, many organizations adopt unscrupulous practices to acquire customer data unethically or sell it to third-party vendors without the consent of customers. Governments have taken decisive steps to curb data frauds and leaks and give power back to consumers.

Supply Chain Planning Software


Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors. This suggests that these industries should serve as high-priority segments for vendors in this sector.

Blockchain Will Be Huge. We Think.

What Works - What Doesn't

Non-technical governance, regulatory and legal questions loomed as large, if not larger. To start, be sure you have answers to (or at least a feasible approach for) dealing with the security and other limits of blockchain, and the regulatory or governance hurdles it faces in your specific industry. One example that surfaced repeatedly was database vendors disguising their wares as distributed ledgers, whether they meet the unique needs of blockchain or not.

FTC Issues Final Privacy Framework Report to Protect Users’ Data


The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. ” ~ Jon Leibowitz, chairman, Federal Trade Commission. Web advertising Browsers Government web

BadTech Is the Next New Thing

Customer Experience Matrix

Facebook reinstated social monitoring vendor Crimson Hexagon despite concerns that government agencies were using it to monitor public activities. Forget about Martech, Adtech, or even Madtech. The next big thing is BadTech.

The Move from Closed Innovation to Truly Open Innovation in Three Phases


But this sort of closed creation, this attention to trade secrets is not common business practice and most companies have moved beyond it. Phase Two: Test opening up your organization by inviting in trusted partners, vendors, or a select group of advocates or customers.

4 Checklists Your Brand Needs to Understand Data Compliance


It’s essential to find trusted and informed Vendor Partners that help protect your clients, employees, and business. This comprehensive checklist simplifies the validation process, bringing transparency and accountability to the vendor selection process.

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Deliverability Acronyms: A-Z


If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses.

6 Things to Consider When Choosing a Data Provider


As anyone with a sales or marketing operations background is all too well aware of, it takes a small army and an arsenal of tools to combat the ongoing challenges of data cleanliness, accuracy, and governance.

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Typically what I find with lists – especially trade show lists – is that they are the Typhoid Mary of duplicate creation in your database. Very often if you think about trade shows, who attends your booth? Where should data governance reside?

What is Personally Identifiable Information (PII)? Definition, Technology and Compliance Best Practices with Examples

Martech Advisor

Learn more about what PII is, its application in marketing, PII data governance and its best practices with examples. PII data governance, compliance and regulations. PII data: governance, compliance and regulation.

New Response Databases - Valuable Resource for B2B Marketers?


Over the last two years, we published reports on the data coming from compiled data vendors. Compiled files , gathered from directories, government records and other sources. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

High Touch or Low Touch? Maybe That’s Not the Right Question

Modern Marketing

A rebuttal to my point (I can hear it being yelled) is that vendors must preserve the ability for their highest ARR (annual recurring revenue) customers to be successful at all costs and that high touch programs offer the level of attention those customers expect and require.

Fleet Management Software


Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors. This suggests that these industries should serve as high-priority segments for vendors in this sector.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

These included dramatic government budget cutbacks, a scramble for funds among richer and poorer regions, and how the vendor’s solution helped bring affordable IT services to all. Trade pubs don’t have the staff or time to do that follow-up reporting these days.

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How The B2B Marketing World Would Change Post COVID-19

Unbound B2B

The China-US trade war and Brexit issues were taking a toll on the global economy. Worldwide cancellations of major tech trade fairs and exhibitions have not been kind to these B2B brands. Vendors, on the other hand, love them for the exposure and sales prospects. Introduction.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Bloggers and others who’ve built an audience and authority in their fields are cashing in, and B2B vendors (at least some) are happy to pay for the exposure this can bring. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

Five B2B marketing beliefs and trends debunked


The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. 60% of the buying process is completed before contact with vendors.

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

These included dramatic government budget cutbacks, a scramble for funds among richer and poorer regions, and how the vendor’s solution helped bring affordable IT services to all. Trade pubs don’t have the staff or time to do that follow-up reporting these days.

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From A to Z - A Cyber Security Glossary For B2B Marketers

Marketing Envy

Advanced Persistent Threat (APT) : A cyber attack that takes time, sophisticated resources, and expertise; typically run against enterprises (and governments) to steal highly valuable information and monitor network activity.

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic


There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce ( 27 pound! Sure, you’re rich as hell at $515,778.38-per- London Good Delivery Bar but how’re you going to move that money into a form that you can buy and trade with? Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013.

Top 23 Cyber Security Resources to Keep You Up-To-Date in 2019

Marketing Envy

The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. He also offers views on the use of government surveillance and encryption. Fifth Domain Cyber brings together info and news on government, civilian, private sector, and critical infrastructure security issues. When the annual reports such as Hype Cycle or Cool Vendor are released, everyone listens.

How agency technology can support your content marketing journey

Tomorrow People

Until the 1950s, shipping goods by sea was a labour-intensive chore needing hundreds of men with shovels… then Malcolm McLean published the design for his intermodal shipping container, and the global freight trade exploded. Simple published standards like TCP/IP, HTTP, and HTML let any vendor build hardware and software that follows them — creating a way for machines of different form factors to work together.

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22 blockchain-based adtech/martech companies you should know


The majority of these companies are building their tech and connecting the ecosystem’s pipes, while others already have pilots with brands in market, but have yet to go public in the trades. NYIAX — Built in conjunction with Nasdaq to trade media future contracts on a blockchain ledger.

How Programmatic Evolved Within 8 Years

Martech Advisor

Programmatic has come a long way - from standalone ad exchanges to complex vendor-neutral RTB stacks. Vendor-neutral RTB ecosystems started to thrive: since 2014 mobile ad formats officially outweighed desktop.

B2B Marketing: Virtual display saves money and increases engagement for complex solution


SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. The current process for trade shows was a heavy undertaking, and had room for optimization.

A B2B marketing guide (and how to be successful)


Here are a few examples of B2B companies: Government agencies, the single most significant target and consumer of B2B marketing. The potential customers and their stakeholders have a strategy in place to address their pain points and evaluating all vendors.

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How to Set Up an Apple Developer Account


Without one, your branded app will never see the light of day in the App Store, and unfortunately, your event tech vendor can’t apply for one on your behalf. Note: Accredited Educational Organizations and Government Organizations do not need a D-U-N-S number.

When Wading into the Bidstream, Beware the Currents

Martech Advisor

Log-level data (the most granular record of every data point evaluated in an RTB auction), is generated by the various tech vendors (ex. At least nine other states are also pursuing legislation, as well as the federal government.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

Fewer than half would trade their data for personalized service, even though that’s the reason most companies give for collecting it. I review a lot of surveys -- easily a dozen each week.

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Solving Complex Problems with Big Data

HG Data

Tune in to the podcast to learn how she: Used her academic background in government, political science and econometrics, to solve core problems related to politics and international relations via conflict analysis and computer modeling.

19 New Featured Sources on the B2B Marketing Zone


It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ).

Why You Missed Your Sales Quota Last Quarter


Consider the difference it makes, for example, when you know that the prospect is an Information Security vendor selling anti-virus software … and you have a list of VPs of IT. 1,000 VPs of IT Governance, Risk, or Compliance: Your message sort of spoke to them.