chiefmartech

DECEMBER 27, 2016

Vertical competition presents a greater strategic threat than horizontal competition. Important to note: these open market AI engines can also be used directly by brands as well, incorporated into any company’s digital products and customer touchpoints — which brings us full circle back to digital transformation.

Marketing AI 88

Marketing AI Enterprise Management Work Management Marketing Management 88

Zoominfo

MAY 1, 2020

If the company is older and more sophisticated, I talk about how we can help up-sells and cross-sells, or expansion and new verticals.”. What verticals do you sell into? As prospects are more informed and independent than ever before, the value-based sales demo is a critical touchpoint in the sales process.

Marketing Automation Services 236

Marketing Automation Services Software Practices Top of Funnel 236

chiefmartech

APRIL 12, 2022

This terrific example from Juniper Networks and their 2021 Stackie entry illustrates two dimensions: the customer journey horizontally and the vendor categories used vertically: 3. How are you horizontally aggregating data, workflow, experience, and governance across many different apps, data sources, and customer touchpoints?

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Verticals 116

chiefmartech

SEPTEMBER 25, 2023

CRM platforms, such as HubSpot and Salesforce, aggregate an ever wider range of customer touchpoints — again, making it easier for such data and activities to be orchestrated from a single platform. Aggregation can happen at different layers within your tech stack: data, workflow, UI, and governance.

Aggregators 98

Aggregators Enterprise Management Work Management Marketing Management 98

ClickZ

FEBRUARY 5, 2021

SaaS has taken over the business world, with the market doubling in size as companies across verticals discover the benefits of cloud-based tools that offer convenient access to advanced capabilities. The pandemic has proved what most software-as a-service (SaaS) publishers already knew: appetite for on-demand technology is soaring fast.

Cost per Lead 122

Cost per Lead Multi-Touch Attribution Marketing Management CPL 122

DiscoverOrg

MAY 29, 2019

If the company is older and more sophisticated, I talk about how we can help upsells and cross-sells, or expansion and new verticals.”. This may include: Industries – e.g. state governments. What verticals do you sell into? Company sizes – e.g. enterprise. How big is your average deal size?”.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

Zoominfo

MAY 1, 2020

If the company is older and more sophisticated, I talk about how we can help up-sells and cross-sells, or expansion and new verticals.” What verticals do you sell into? With a little extra digging—or a sales intelligence tool —look for who their company targets. How big is your average deal size?” Veschio likes to take his time here.

Marketing Automation Services 100

Marketing Automation Services Software Practices Top of Funnel 100

Ledger Bennett

FEBRUARY 23, 2021

The revenue marketing era is about mapping the full lifecycle and optimizing every single touchpoint, no matter where it’s coming from. The pandemic has rapidly accelerated this journey so it’s critical you map out each and every touchpoint and identify opportunities for effective digitization.

Lead Ranking 69

Lead Ranking Top of Funnel Marketing Management SQO 69

KoMarketing Associates

AUGUST 20, 2019

My fellow digital marketers and I, work with B2B clients from all verticals and sizes. In addition, with the latest privacy concerns expressed by users and many governments, you want to be able to shift strategies through the protocol you created during the planning stage. We help them to achieve a wide range of marketing goals.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Martech

FEBRUARY 10, 2022

Some have great vertical depth, reaching back into the enterprise to perform upstream data processing or extending forward to the engagement tier to provide real-time interaction. You also enrich your profiles with additional data while ensuring data governance and compliance. those providing governance solutions). Why we care.

Enterprise Management 77

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 77

Martech

SEPTEMBER 22, 2021

Compliance with vertical industry and international data regulations. CDP vendors vary in the support they provide for compliance with the wide range of vertical market and international regulations that safeguard customer data privacy. Orchestration for personalized messaging, dynamic interactions and product/content recommendations.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 114

Golden Spiral

APRIL 14, 2022

Your voice; the tone that governs your written language. Your logo and instructions for its presentation; including sizes, dimensions, colors, vertical and horizontal display options, clear space requirements etc.). Others have digital templates for all touchpoints. Who Communicates on Behalf of the Brand?

Brand Identity 62

Brand Identity Branding Guidelines Paid Search Agency 62

ClickZ

JUNE 27, 2020

Businesses will need to shift their focus from customer experience to “customer’s experience” and how touchpoints will be redefined. There are many silos in tracking touchpoints and moments. Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Marketing Budget 106

B2B Digital Marketer

OCTOBER 13, 2020

And it’s funny, a lot of your partners and listeners too, I guarantee you what happens too, is they have a product and that product is probably maybe sold into a couple little different verticals, right. They’re very selective plus corporate governance. Or different use cases of their product or service.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

chiefmartech

AUGUST 14, 2017

Brian, Jon, and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? You’ll learn different options for the governance of martech that you can adapt for your own organization.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

chiefmartech

JANUARY 5, 2018

If you have not yet read Part 1: Digital Transformation (2018 Update) , Part 2: Microservices & APIs (2018 Update) , or Part 3: Vertical Competition (2018 Update) , you might want to start there. But then the Hyrda-like heads of digital touchpoints began to multiply. DIGITAL EVERYTHING (2018 Update). “You mean omnichannel?”

Marketing AI 57

Marketing AI Work Management Marketing Management Touchpoints 57

QuanticMind

OCTOBER 25, 2017

Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications. Ability to design contextual customer journeys across multiple touchpoints, from search queries to ad copy to landing pages to follow-up. >>Back

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40