The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
That’s good governance, but it lengthens and complicates sales. On the other hand, B2B in Asia operates within a strong tradition of family and government business relationships. But they still govern many markets and business interactions. For example, B2B in China is influenced by government policy and macro-economic factors. From this starting point, we can clearly see what digital touchpoints and content are most engaging at each stage of the sales cycle.