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Marketing giant ‘admits it listens to your conversations to sell targeted ads’

Martech

hit the marketplace neither consumers nor governments were as concerned about individual privacy rights. That said, Apple and Google have both ended the practice of listening to recordings made by these devices. Likely because it is more than a little bit creepy. When Siri, Alexa, et al., Get MarTech! In your inbox.

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Italy lays out requirements for ChatGPT’s return

Martech

The company took the AI chat app offline in Italy last month after the government restricted its data processing and launched an investigation into privacy breaches. Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are. Get MarTech! In your inbox.

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

Data sharing should be governed by strict protocols and transparency, ensuring that information is only shared where necessary and under stringent conditions. “Is Get faster value with an advisor Set yourself up for long-term AI success with Salesforce Professional Services. Who are you sharing it with?” Is it protected?”

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Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Martech

On Friday SVB was taken over by government officials, following a bank run. government treasury bonds and it was selling a block of stock to increase its cash reserves. The government is now guaranteeing all funds on deposit with the bank. The run followed the bank’s announcement that inflation had cut the value of its U.S.

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The ethics of AI-powered marketing technology

Martech

Transparent privacy policies and easy-to-understand terms and conditions are essential. However, the speed at which AI is developing is outpacing the government’s ability to regulate it. To comply with these new regulations, marketers have learned to consider ethical principles when handling data: Informed consent.

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Data Privacy Terminology 101

Zoominfo

In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Data Governance. Data governance signifies how businesses intend to use data. Almost everyone has an opinion about the topic, but few truly understand how it actually works.

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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote

Martech

Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day. This doesn’t mean ignoring marketing’s role as a short term sales booster. Let go of cause and effect.