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Why the SWOT Analysis Still Matters in Marketing

Convince & Convert

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. In China, for example, the government is extremely involved in businesses and can lock out competitors that it doesn’t want to see in action.

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A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers. But therein lies the problem. Opportunities.

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101
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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Websites, newspapers, web forums and publicity material can also be good sources (but they may not always be reliable).

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Board members contribute strategic oversight, offering a broader perspective on industry shifts, long-term goals, and governance. A comprehensive picture of an organization’s strengths, weaknesses, opportunities, and threats (SWOT).

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. You may discover a new government initiative that encourages sustainable businesses. A SWOT analysis looks at the strengths, weaknesses, opportunities, and threats of a potential strategy.

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Market and Competitive Intelligence Solution Poised to Redefine CI/MI Paradigms

Contify

Governments have their “eyes and ears” on the ground in countries around the world. Cultural intelligence (C) From SWOT to TOWS. We are taught SWOT – but a better model is to identify the external risks first. Risk assessment is deeply engrained in all military leaders. TOWS, therefore, is a more powerful way of thinking.