Act-On

FEBRUARY 26, 2024

For example, an airline placing an ad on a travel article or a software company advertising on a startup community’s website. First-touch describes an attribution model that gives 100% of the credit for a conversion to the first marketing touchpoint in a user’s journey. What is a Demand-Side Platform? What is First-Touch Attribution?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Single Grain

JANUARY 3, 2020

As your company scales, consumer data reserves can quickly mushroom out of control, so now everyone from the one-person startup to corporate enterprises is frantically scrambling to adjust their business model to make the most out of data. Trend #7: Data Governance Will Be a Top Priority.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

B2B Digital Marketer

OCTOBER 13, 2020

And still, even though the customer is doing 75% of their research on their own, ultimately when they select you as a vendor or a partner or whatever, they’re ultimately taking a leap of faith, it is impossible for any buyer now to truly understand what many companies are providing. And ultimately Jim trust sales is still about trust.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Robert will share the best from his travels visiting R&D labs, startups and innovators around the world. The “how” without the hype.

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Hubspot

MAY 22, 2018

From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. Example of a "Company Summary" section (from Bplans ): NALB Creative Center is a startup, to go into business in the summer of this year.

Startups 101

Startups Top of Funnel Work Management Business 101

chiefmartech

MARCH 14, 2017

You’ll also have the opportunity to mingle with over 100 marketing technology vendors and servivce providers — of course, over complimentary beer, wine, and other beverages. (I’m This session will cover: The health of martech startup funding in 2017. The relative maturity of different martech product categories.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48