7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

As your company scales, consumer data reserves can quickly mushroom out of control, so now everyone from the one-person startup to corporate enterprises is frantically scrambling to adjust their business model to make the most out of data. Trend #7: Data Governance Will Be a Top Priority.

5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

chiefmartech

But then the Hyrda-like heads of digital touchpoints began to multiply. Systems & Services — common functionality and orchestration across all touchpoints. How do you humanly manage this multitude of new touchpoints — and the enormous quantity of data being generated by them?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Mobile Marketing Company, Affle’s CEO Shares Business Lessons on IPO Win

Martech Advisor

Nurturing the aspiration that I must build my own startup into a successful public company, I started Affle in 2005. Our focus on consistent tech innovations, growth based on financial fundamentals, and foundations of corporate governance enabled us to achieve 86.5

Marketing + Technology + Management – Hype = MarTech

chiefmartech

Brian, Jon, and Mike will also talk about how they govern and apply marketing technology in their current companies — metaphorically, what do these celebrity chefs cook in their own kitchen? I have an allergy to hype.

What to expect when you’re expecting #MarTech next month

chiefmartech

He’ll discuss how Disney deals with startups vs. established players; how to structure deals to increase the probability of adoption and success; the importance of the proof-of-concept; and how marketers should budget and decide on which tools to buy.

CPM 71

Mastering modern marketing technology leadership over 2 intense days

chiefmartech

This session will cover: The health of martech startup funding in 2017. Identifying which startups to bet on – and how to hedge one’s bets. We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11.

CMO 61