How to Market a Startup, Part 1: Branding, Customer, and Messaging


Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business.

Evaluating HubSpot for Startups? 4 Questions to Consider

Lake One

Startups and HubSpot. Startup marketing has a special place in our heart. Most of our team has had a stint in a funded startup at some point, so we know the culture and mindset that drives startups. What is HubSpot for Startups. Is My Startup Ready for HubSpot?

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The Key Legal Issues Every Startup Owner Ought to Know

Altitude Branding

Running and managing a profitable startup takes quite an effort. Yes, you ought to understand the legal issues affecting your business to protect your startup. Let’s look at the legal issues you should keep an eye on as a startup owner. Common legal issues affecting Startups.

The Ultimate Guide to Startup Accelerators


Startup life can be lonely. One of these programs is the startup accelerator. Startup accelerators aren’t right for everyone, and they can be competitive, exhaustive programs. It’s common for startups to enter accelerators in hopes of walking away with funding from investors.

10 Most Promising B2B Startups in the UK for 2018

Marketing Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. London, the major startup hub, unsurprisingly is being ranked number 1 in the. 2016, was a major year for startups in the UK, and the campaign group Startup Britain has counted over half a million. Wandera are a startup to watch in the Enterprise Mobile Security space. This unicorn startup company, currently valued at £1.4

Four apps to boost the speed and strength of your startup


One reality founders quickly face is the need to provide the infrastructure that employees and government regulators require of a business. Justworks takes care of this for startups and smaller businesses. “Faster than a speeding bullet. More powerful than a locomotive.

Capture the future’s biggest competitive advantage for yourself


Start with a small team of A+ talents that operate as an independent startup that will grow throughout the technology adoption life cycle: Stage 1: Innovators and early adopters. Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies.

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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search


Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 Specifically, data analyzed by Nerdwallet themselves or existing authoritative government data they synthesized.

Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs


You can hit a surprise slowdown in business due to holidays, sudden shift in economic trends or expectations, changes in government policy, the loss of a large customer, or any of a hundred different reasons. Small Business Administration (SBA) loans are backed by the US government.

Why Mobile Tech Startups Need to Focus on Proximity Marketing


With the right tools, businesses can finally start monetizing mobile Those who keep tabs on mobile tech startups have almost certainly noticed that location-enabled marketing and product features are becoming increasingly common in apps.

Create Content That Actually Gets Published—Content Governance Strategies For More Efficient Internal Review

Content Standard

Despite how important this step is, few brands currently have a concrete content governance plan in place for tackling edits and approvals. I’ve worked at startups that suffered from issues on both ends of this spectrum.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs


How do you register it with the government? Free Tools & Resources for Startups. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. Business Structure, Government Registration, Taxes & More.

SAP.iO Unveils First B2B European Startup Accelerator


Foundry Berlin initiated an exclusive financial technology program – having B2B start-ups as participants, particularly those focused on finance & governance, risk & compliance. The startup is headquartered in the Netherlands. On 1 st of October 2019, SAP.iO

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

Given the time crunch, the goal wasn’t so much to win, as it was to give the students an opportunity to test their theoretical knowledge of data science with some real hands-on experimentation creating solutions using large data sets from Yelp, Reddit, and the US Federal Government.

7 Business Intelligence Trends You Can’t Ignore in 2020

Single Grain

As your company scales, consumer data reserves can quickly mushroom out of control, so now everyone from the one-person startup to corporate enterprises is frantically scrambling to adjust their business model to make the most out of data. Trend #7: Data Governance Will Be a Top Priority.

The 10 most fascinating people in B2B marketing in 2017


She’s now COO of Kyndi , a startup AI platform focused on government, healthcare, and financial services. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world.

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Solving Complex Problems with Big Data

HG Data

Tune in to the podcast to learn how she: Used her academic background in government, political science and econometrics, to solve core problems related to politics and international relations via conflict analysis and computer modeling.

Great PR Results: Weather Channel Features Bluetext Client OnSolve’s CEO


Case Studies Content Marketing Government Marketing Public Relations Startups Top PR Agency Top Public Relations Firms Trends? ?. Rapid response is a core component of Bluetext’s public relations services.

How to Triple the Engagement of Your B2B Campaigns with Technographics

HG Data

Take, for example, the recent legislation passed by the US government banning federal agencies from using Kaspersky Lab’s anti-virus software. New Round of Funding : could indicate that a startup may have the funding to invest in your solution.

Hire Well, but Fire Better

HG Data

How about the two local government employees in southern Spain who failed to show up for work …not for a couple of weeks but for 15 years? Company Culture Tech Startup HG Data Hiring Human Resources Job Loss StartupHave you heard about the software developer who, unbeknownst to his employer, outsourced his job to China while he sat in his office, surfed the Web and deposited his six-figure paycheck?

The Right Technographics for B2B Technology Marketers

HG Data

Business Intelligence Sales & Marketing Uncategorized HG Data martech Startup technographicsWhy You Need Technographics. If your sales and marketing teams are reaching out to prospective buyers, being relevant is an essential component of gaining interest.

5 Data Futurists to Follow on Medium Right Now

HG Data

A data visualization expert, his expertise led to the creation of FOIA Mapper , a searchable database of government information. Big Data blog Startup technologyLong before there was Medium , people relied on clay tablets to document thoughts and theories. Innovative in their own right, these early systems limited the dissemination of information beyond the confines of a given community. And what a difference 50,000 years makes.

The Right Technographics for B2B Technology Marketers

HG Data

Uncategorized Business Intelligence HG Data martech SalesOps Startup technographicsThe Right Technographics for B2B Technology Marketers. October 18, 2017 / David Guerra, HG Data Content Strategist. Why You Need Technographics.

Next Generation Content Marketing: Virtual Executive Briefing Centers


McAfee and Intel turned to Bluetext to design a campaign to demonstrate the advancements in cyber security that the companies are driving across the Federal Government. Branding Campaigns Case Studies Content Marketing Digital Marketing Startups Tips Trends Website Design

Marketing in a New World (Part 4 of 5)


McAfee and Intel turned to Bluetext to design a campaign to demonstrate the advancements in cyber security that the companies are driving across the Federal Government. Branding Campaigns Case Studies Content Marketing Digital Marketing Startups Tips Trends Website DesignAs the world has changed in the blink of an eye, so has the way we market to consumers. Now, more than ever, your website exists as BY FAR THE MOST IMPORTANT doorway to your brand and your brand experience.

Trescon & LEAD Ventures Come Together for World Blockchain Summit in Dubai


The Summit will be an elite gathering of investors, government authorities, blockchain startups & enterprises & will commence on 22 nd October with a pre-party followed by conference sessions under the benefaction of the Office of His Highness, Sheikh Sultan Bin Abdullah Bin Sultan Al Qasimi. On the 10 th of September 2019, Trescon & LEAD ventures signed a Memorandum of Understanding (MoU) to convey the 13 th global edition of the World Blockchain Summit.

What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest. is a deep well of information, free courtesy of the US government.

The yin and yang of martech


Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust.

The Entrepreneur Interview Series #20: Lewis Werner, Quill Security Technology


They weren’t able to act as strategic advisors to corporate governance. The physical security industry is broken. Following major security incidents, we hear about the countless red flags that could’ve been used to anticipate the tragedy. But the pattern keeps repeating.

Wednesday Wisdom: Design Thinking Trends for 2019


Startups that promiser to empower Internet privacy, person-to-person networking, and create new passive income streams are an emerging trend in the blockchain space. Consumers want simplicity, transparency and control. Serving those needs can make you a winner.

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3 Big trends converging for big branding opportunities


MILLENNIALS DRIVING STARTUPS – Small businesses (under 500 employees) represent the major source of job creation in the U.S. (by Over half don’t trust the government and even less trust Wall Street. Small business startups managed by Millennials will fuel much of future economic growth.

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Top 21 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

He currently serves as the Chief Research Officer at F-Secure, is a prolific writer and international speaker, and works as an information security consultant to several governments.

Four trends to watch in marketing, technology and changing customer behavior


The approval process governing the card marked a new milestone in real-time computing being brought to fruition. He brings to the role 12 years of full-stack marketing including stints in quantitative marketing research, a mobile startup, and a full-service marketing agency.

‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read


For Disney, the park is a result of decades spent building a relationship with the Chinese government. For China, it’s by far the most high-profile partnership the government has ever made, and with arguably the quintessential American media brand to boot. government: President Obama sent a letter to Disney CEO Robert Iger stating that the park was “a promise of our bilateral relationship.”

The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020


Consumer consumption is picking up, inflation has been trending down since 2016, and economic and government reforms promise a higher growth trajectory in the near future, per Deloitte.

The Founders Interview Series #17: Peter M. Vessenes, ProfitSee


The companies I assisted ran the spectrum from Fortune 100 to startups, and included everything from market penetration, succession planning, capital formation, merger and acquisition, to fixing broken systems.

The Horror That Became Cargo-Shorts-Gate, and 4 Other Stories You Should Read


Mother Jones: The US Government Is Literally Arming the World, and Nobody’s Even Talking About It. Due to poor infrastructure, medical goods cannot reach the country’s isolated regions, so the government is heavily pushing drones to reach them.