KoMarketing Associates

JUNE 1, 2016

Following the death of a 21-year-old college student in April, Baidu’s paid ad policies came under scrutiny by the public, as well as the Chinese government. As we mentioned previously, it remains to be seen how Baidu’s changes will impact SEM long-term, but there are a few immediate actions B2B marketers should take.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Biznology

JULY 19, 2013

Back in the days when the government did stuff, like got together and actually passed bills, U.S. Local Marketing Search Marketing local search Search engine optimization search enginge marketing search marketing sem SEO' Photo credit: Wikipedia. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.”

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

WebMarketCentral

DECEMBER 29, 2008

Government stuff, on AdWords. Another government job?" "No. Government, enterprise, it was all business to me. Sugar wasn't going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I'd done a job for Sugar a few months earlier. Went great. Well, that was fine.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

Directive Agency

AUGUST 21, 2019

Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc. Mark Irvine.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

Biznology

JULY 13, 2016

So the first step in any keyword research program is to build a central database of keywords and develop governance around them. Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Webbiquity

FEBRUARY 1, 2010

by SEM ClubHouse. Online Database of Social Media Policies by Social Media Governance. by SEM Nook. Social Media Marketing Strategy, Tactics and Best Practices. 5 Steps to build Social Media team by Social Media Today. Michael Brito. Are You Blogging or Doing Social Media for SERPs & Links? Liana “Li” Evans. Lee Odden.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Martech

OCTOBER 18, 2023

” Aura’s main channels are SEM, paid marketing, some social “and also making some big, organic brand pushes — but that’s a little outside what I do,” she said. The confluence of those has led to so much more operational rigor and content governance standards. Also, we are saving so much money.”

Enterprise Management 128

Enterprise Management Digital Asset Management Optimization CMS Development 128

Martech

OCTOBER 19, 2023

Aura’s main channels are SEM, paid marketing, some social “and also making some big, organic brand pushes — but that’s a little outside what I do,” she said. The confluence of those has led to so much more operational rigor and content governance standards. A set of ratified governance standards that are adhered to.

Enterprise Management 114

Enterprise Management Digital Asset Management CMS Development Optimization 114

Webbiquity

MAY 3, 2011

Officially, an expert in inbound marketing, online visibility and personal branding, via social media, SEO and SEM. A staff writer for the New York Times , Jennifer writes about the use of technology and social media in politics, government, and real life. She’s also an insightful, prolific and generous social media presence.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

PathFactory

NOVEMBER 18, 2021

Extracting the highlights from the CMO’s head is often the starting point to building out a successful advertising campaign for example, and syncing with the marketing operations and web teams on measuring the SEO and SEM effectiveness involves heavy research into hundreds or even thousands of keywords and phrases.

Marketing AI 98

Marketing AI Lead Ranking SEM Peer-to-peer 98

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. Larger enterprises and government agencies may already have an enterprise survey management application such as Vovici or Kinetic Survey in place.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Buzz Marketing for Technology

NOVEMBER 3, 2016

Marketing best practices demand it, but more importantly so do current and prospective clients who have to make rapid decisions based on sometimes complex new regulations often rendered in government speak. SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months.

Planning 100

Planning B2B Marketing Ad brokers Microsite 100

Webbiquity

APRIL 27, 2017

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. . #7: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Professional customers (i.e.,

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Choozle

APRIL 20, 2021

We do a lot of work in SEM, video, display, native, and others to get the most out of campaigns for our clients. You have to be sensitive to that and also knowledgeable about the standards set in place by local and state governments. My clients I work with are literally from the Atlantic to the Pacific Oceans.

Media 63

Media Marketing & Strategy Advertising Agencies SEM 63

ClearVoice

DECEMBER 6, 2021

This document (or app workflow, spreadsheet, or whatever other format you choose) provides a single source of data that governs every aspect of the content production, publication, and promotion process. It also helps you execute your SEO and SEM strategies more efficiently. The answer is straightforward, a content calendar.

Effectiveness 81

Effectiveness Ad Building Ad Frequency Content 81

ClearVoice

FEBRUARY 15, 2021

Additionally, there are a bevy of SEO and SEM tools that will reveal all sorts of useful data such as what keywords your competitors are ranking for, CPC (cost per click), and where their backlinks are coming from. Manuel speaks to what governs Hammer’s philosophy.

Paid Content 107

Paid Content Analysis Cost Per Click Paid Search Agency 107

Martech Advisor

JANUARY 28, 2020

Social Media: Social media doesn’t fall, particularly under owned or earned media because your social media presence is partially governed by the rules of respective social media platforms. Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Zoominfo

FEBRUARY 19, 2019

If your CRM-related content performs well, you can use paid channels to serve this content to your audience all year long through content syndication platforms, social media advertising, SEM, retargeting, and more. If you’re like many modern marketing teams, you create content regularly.

Top of Funnel 189

Top of Funnel Buyer Personas B2B Zoominfo 189

chiefmartech

AUGUST 5, 2019

A Strategic Approach to Creating a Healthy Martech Ecosystem , by Eric Olson, CMO of Quick Base, will describe three pillars for a healthy martech ecosystem — strategy, governance, and enablement. The Periodic Table Of SEM Factors: 2019 Edition. 8 SESSIONS ON TECHNOLOGY & OPERATIONS. What’s Next for Customer Data Platforms?

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Zoominfo

FEBRUARY 19, 2019

If your CRM-related content performs well, you can use paid channels to serve this content to your audience all year long through content syndication platforms, social media advertising, SEM, retargeting, and more. If you’re like many modern marketing teams, you create content regularly.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Work Management 100

B2B Marketing Insights - WE

SEPTEMBER 27, 2018

SEM (Search Engine Marketing). Government and educational websites are vetted sources; typically, it’s super difficult to get backlinks from them. Here’s how our topic clusters shake out: Brand Development. Implementation. Branding process. Digital marketing. Website design. Growth driven design. SEO (Search Engine Optimization).

Lead Ranking 63

Lead Ranking SERP Lead Scoring Paid Search Agency 63

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). SEM & SEO & PPC & CTR. Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 10, 2012

Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Blair Christie. BlairChristie. She also rocks on Twitter and shares her thoughts on The Fresh and Only. ilenealizah.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Blair Christie. BlairChristie. She also rocks on Twitter and shares her thoughts on The Fresh and Only. ilenealizah.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

MAY 2, 2017

All-in-one software that supports global marketing visibility, collaboration, and governance through content production and publication scheduling, content asset management, and content performance analytics. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Pricing: starts at $3,500 per month. Showcase reviews: SnapApp.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

WebMarketCentral

OCTOBER 24, 2007

Here's a sample: "Using a causal modeling technique known as structural equation modeling (SEM) or pathway building combined with constraint theory, it is possible to obtain correct results from this approach using a widely applied set of questions." Whew, doesn't exactly roll off the tongue. - The proofreading is sloppy in spots.

Lead Ranking 20

Lead Ranking Lead Scoring Paid Search Agency CMO 20

ClearVoice

AUGUST 31, 2022

Your content calendar provides a single source of data that governs every aspect of the content production, publication, and promotion process. It also helps you manage your SEO and SEM strategies more efficiently. The answer is simple – by using a content calendar.

Paid Content 97

Paid Content Work Management Enterprise Management Marketing Management 97

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. “[Marketers] don’t run everything that touches everything,” says Brinker, “But we provide governance for how technology interacts with customers.” SMX East 2017, Day 2.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Convince & Convert

JUNE 14, 2017

The algorithms employed by Facebook, Instagram, and Twitter (and to a lesser degree, Google’s SERPs and SEM ad placement) are essentially governed by the principle of the Brand Pulse. But now, it’s even more important because the social media overlords have designed algorithms to mimic the Brand Pulse.

Social Media 165

Social Media Ad Frequency Media SEM 165

Convince & Convert

FEBRUARY 15, 2017

The algorithms employed by Facebook, Instagram, Twitter (and, to a lesser degree Google’s SERPs and SEM ad placement) are essentially governed by the principle of the Brand Pulse. But now, it’s even more important because the social media overlords have designed algorithms to mimic the Brand Pulse. Awesome is Celebrated.

Social Media 163

Social Media Ad Frequency Media SEM 163

Convince & Convert

JUNE 14, 2017

The algorithms employed by Facebook, Instagram, and Twitter (and to a lesser degree, Google’s SERPs and SEM ad placement) are essentially governed by the principle of the Brand Pulse. But now, it’s even more important because the social media overlords have designed algorithms to mimic the Brand Pulse.

Social Media 111

Social Media Ad Frequency Media SEM 111

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. seems somewhat odd; you should NEVER outsource SEM without ongoing reporting and analysis as part of the service offering.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

chiefmartech

MARCH 14, 2017

Her presentation is a tactical exposé of common analytics terrors and how to resolve them, as well as preventative measures and best practices in data governance to keep those disasters at bay. He’ll describe how Groupon created a bid modifier based on data from non-SEM sources (e.g.,

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48