Remove government trade vendor
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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. Rules, regulations, and best practices exist for a reason: to help mitigate the damage that can happen to companies who lack appropriate safeguards. The outcome? It’s also vital as a preventative measure.

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How To Build Your Go-To-Market Strategy

Zoominfo

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

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When Wading into the Bidstream, Beware the Currents

Martech Advisor

Log-level data (the most granular record of every data point evaluated in an RTB auction), is generated by the various tech vendors (ex. At least nine other states are also pursuing legislation, as well as the federal government. Also Read: Will CTV Advertising Take Over Mobile in 2019? What’s in the bidstream?

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How to Set Up an Apple Developer Account

Attendify

That being said, here at Attendify we know that event organizers have much bigger fish to fry than staying abreast of fluctuating App Store rules. Without one, your branded app will never see the light of day in the App Store, and unfortunately, your event tech vendor can’t apply for one on your behalf.

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5 Disruptions to Marketing, Part 5: Artificial Intelligence

chiefmartech

For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry? These can and will be used by martech vendors, of course, to stay competitive in the AI era.

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FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. ” ~ Jon Leibowitz, chairman, Federal Trade Commission. The initial report was released in Dec. Five Focuses. What do you think of the FTC’s framework?

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7 Deadly Sins the Best Professional Services Websites Never Make

Hinge Marketing

Today the web has become an important tool clients use to vet possible vendors — if you can't clearly communicate what you do on your website, you may never get a second chance. Stand for something: a specific service offering, a vertical you serve best, or a special way you approach your trade. The prescription?