Marketing Insider Group

NOVEMBER 10, 2020

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities. KPMG reports that 70% of U.S.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. How has it been for you?

Privacy 109

Privacy Google Advertising Agencies Paid Search Agency 109

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Martech

SEPTEMBER 13, 2023

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Some 55% say it will have a moderate to significant impact on their holiday spending, according to a Numerator survey. Gartner’s own research says only 9% of U.S.

Gartner 111

Gartner Marketing Report Planning Paid Search Agency 111

Salesforce Marketing Cloud

JULY 12, 2023

The employee view In a survey of more than 4,000 employees across sales, service, marketing, and commerce, 73% said they believe generative AI introduces new security risks. In every interaction, governance policies and permissions are enforced to ensure only those with clearance have access to the data.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Salesforce Marketing Cloud

AUGUST 21, 2023

According to our latest State of IT report, 73% of IT leaders are concerned about the impact of climate change. Keep your finger on the pulse with our newest State of IT report. We surveyed more than 4,000 IT leaders around the world about current trends and what’s coming next. What’s on the minds of IT leaders? In the U.S.,

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Zoominfo

JANUARY 20, 2021

Economic hardships created by government responses to the pandemic have not always been fair. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. . Face masks?

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Martech

JANUARY 16, 2024

The company said people aren’t allowed to use its tools for political campaigning and lobbying to create chatbots that impersonate candidates, other real people and local governments. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Marketing AI 89

Marketing AI Paid Search Agency Companies Amazon 89

Martech

JUNE 13, 2022

This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. The report, which surveyed over 13,000 consumers and nearly 4,000 business buyers across 29 countries, laid out what organizational actions build trust. How to earn it. Used with permission. Why we care.

Paid Search Agency 101

Paid Search Agency Companies Transparency Trust Marketing 101

Salesforce Marketing Cloud

JANUARY 26, 2022

Born after 1996, Generation (Gen) Z is a diverse group of post-millennial young adults on track to be among the most well-educated, racially and ethnically-diverse generation we’ve seen thus far, according to a recent Pew Research Center report. Trust in government services has been a hot topic in the last year.

Lead Scoring 94

Lead Scoring Lead Ranking Work Management Digital Transformation 94

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. It is not a survey tool but instead enables facilitated conversations, assessment and analysis of customer preferences, market trends and industry insights.

Marketing AI 91

Marketing AI Marketing Management User-Generated Content Amazon 91

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This can be social media posts, customer reviews, surveys, customer care logs, NPS scores and emails.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Salesforce Marketing Cloud

AUGUST 29, 2022

You probably have an opinion about the effectiveness of our government. Of the 35,000 people surveyed in the Connected Government Report , only 54% said it’s easier to get help from the government online. And 75% believe the pandemic changed the way government delivers services. Most of us do.

Work Management 52

Work Management Service Digital Transformation Transparency 52

Customer Experience Matrix

APRIL 30, 2019

But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. It’s hard to find consistent data over time but it’s a safe bet that this GlobalWebIndex report is correct that consumers' privacy concerns have grown sharply in recent years.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. The consumer profiles were generated by ChatGPT.

Work Management 96

Work Management Marketing Automation Services Marketing Management Marketing AI 96

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Once you determine what is most important about the work you do in your martech tool, make sure you have created a governance document that your IT department has signed. Have you done your research?

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! In your inbox.

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Salesforce Marketing Cloud

MARCH 2, 2022

To take the pulse of the industry, we surveyed more than 2,500 small and midsize business owners and leaders across the globe to answer questions about the future of entrepreneurialism in the latest edition of our Small and Medium Business Trends Report. Read the report. Communities and governments are stepping up to help SMBs.

Small Business Marketing 98

Small Business Marketing Statistics SMB Business 98

Oktopost

OCTOBER 26, 2023

In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. They Create Genuine Connections with Clients According to PwC’s 2023 Trust Survey , only 29% of consumers trust financial services institutions, falling back three points since 2022.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Overall, salaries grew 23% since the last time we surveyed them in 2019.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124

Televerde

JUNE 7, 2022

According to a 2020 report from Deloitte, ESG funds are expected to comprise nearly half of all managed investments by 2025. Business owners can use environmental, social, and governance (ESG) metrics to evaluate their businesses. These factors are part of ESG, which stands for Environmental, Social, and Governance.

Business 98

Business Enterprise Management Communities Work Management 98

Biznology

MAY 6, 2021

Data set #1: Facebook published its latest State of Small Business Report , which was extra interesting because it serves as a good snapshot of how the COVID-19 pandemic impacted small and mid-sized businesses. Read the Social Media Today writeup here , or download the full report here.

Social Media 104

Social Media Digital Transformation Facebook Small Business Marketing 104

Martech

JUNE 22, 2023

Infused in spreadsheets Approximately 70% of marketers spend more than 10 hours a week working on spreadsheets, according to MarTech’s 2023 Salary and Career Survey. Rather than access the platform, someone asks you to export a report in PowerPoint or Google Slides. For example: 3. They are foundational in martech stacks.

Marketing Automation Services 106

Marketing Automation Services Marketing AI Marketing Automation Work Management 106

Martech

DECEMBER 19, 2023

Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof. But take a moment to check your post-send email activity reports more closely than usual. That might be because Google is rolling out the account removal gradually. That’s insulting.

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. The majority of my last 15 years at GE (I left nine years ago) I was reporting to both the CMO or CRO roles, as well as to the CIOs.

Marketing AI 99

Marketing AI eCommerce Peer-to-peer CMO 99

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Sword and the Script | B2B

FEBRUARY 12, 2022

Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. Government and media feed cycle of division and disinformation for votes and clicks,’ the report notes underscoring the big theme of this year’s report: ‘The cycle of distrust.’”. bears similar advice.

B2B Thought Leadership 73

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 73

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

According to the Survey of Sustainability Reporting 2020 , 80% of the world’s top businesses reported on sustainability in 2020. In a Southern Cross University survey of U.S. In a survey of 913 respondents, 82.6% 77% of those surveyed said they’re interested in furthering their education on how to live sustainably.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

chiefmartech

NOVEMBER 21, 2022

A new 2023 State of SaaSOps report published by BetterCloud, a more upmarket SaaS management platform, gives us some updated data on the average size of tech stacks at mid-market and enterprise companies. The numbers, shown above, are more modest — and I believe more rationalized — than I’ve seen in similar reports in years past.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Martech

DECEMBER 10, 2021

To help marketers understand how to bring these pieces together, Acquia surveyed 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Our survey points to first-party data as the secret weapon that will keep companies successful in the long term.

Fulfillment 93

Fulfillment Privacy Trade Show Digital Transformation 93

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Government Contracting Edition.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

Marketing Insider Group

APRIL 28, 2020

In this year’s State of Agile Marketing Report , 31% of the marketers surveyed indicated that increasing employee satisfaction, in particular, was making its way ever-higher up their list of priorities. In this year’s report, 40% of the marketers queried observed improvements in team morale as a result of adopting agility.

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263