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Rethinking content governance in the era of generative AI

Martech

Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” The directly embedded capabilities will force trade-off decisions. Part 1 is here and Part 2 is here. That’s changing rapidly.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased. ” Just 25% of U.S.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data. Other vendors attempt to provide a large number of records, but often at the cost of quality.

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4 Challenges in B2B Healthcare Technology Marketing & How to Solve Them

PureB2B

To capitalize on this period of accelerated growth, HIT and SaaS vendors must ensure their sales and marketing efforts can successfully generate a predictable flow of qualified leads with healthcare providers. Personalized marketing will demonstrate you are truly in-tune with the requirements of your prospects. to address specific needs.

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What is Personally Identifiable Information (PII)? Definition, Technology and Compliance Best Practices with Examples

Martech Advisor

Learn more about what PII is, its application in marketing, PII data governance and its best practices with examples. PII data governance, compliance and regulations. Table of Contents: What is Personally Identifiable Information (PII)? Why do marketers need PII data? Personally Identifiable Information (PII) Data Collection Process.

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Top 23 Cyber Security Resources to Keep You Up-To-Date in 2019

Envy

The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. He also offers views on the use of government surveillance and encryption. The blog has some wide ranging content and includes a section on career-related information for the industry professionals with education and training resources.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE. Sage Intacct.