Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

What’s Happening to EU Privacy Law? An FAQ

Modern Marketing

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Modern Marketing

Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018. Passed in 2018 and due to go into effect on July 1, 2020, CCPA will add significant privacy protections for Californians and place new burdens on businesses.

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Facebook has led the way, with seemingly endless privacy, hate speech, and election scandals resulting in a huge loss of public confidence and threats of government regulation. Advocating policies that protect those environments is a perfectly legitimate activity.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Building Trust Requires Innovation

Customer Experience Matrix

This is the European Union’s approach to privacy in the General Data Protection Regulation (GDPR) makes so much sense: the rules include a requirement to track each use of personal data, documentation of authority for that use, and a right of individuals to see the history of use.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. Looks like you’ve come from a place where anything goes, privacy-wise. fantasy multiverse privacy

New California Do Not Track Law Affects Online Marketers

Marketing Action

You need to add language to your privacy policy that addresses two key issues: Disclose whether you respond to DNT signals. California’s Governor Jerry Brown has approved “Cal AB 370,” the world’s first legislation to directly address the “do not track” (DNT) issue.

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

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Marketo’s Position on the New Privacy Developments

Marketo

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept.

? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries.