Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike. customer data gdpr martech privacy

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

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What’s Happening to EU Privacy Law? An FAQ

Oracle

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

Advancing Data Privacy: A Collaborative Approach to Better Regulations 

Martech Advisor

can learn from current policies such as GDPR, CCPA and why all interested parties must have a seat at the table in order to establish a national standard for consumer privacy. Meanwhile, states like Vermont, Nevada, and Maine are actively implementing their own consumer privacy laws.

Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

National Consumer Protection Week and World Consumer Rights Day make March a crucial month for consumer protection and consumer rights awareness. But despite implementing stringent measures to protect customer data, breaches and leaks are not unheard of. Data Governance

How Can Marketers Benefit from a VPN

Martech Advisor

Learn More: 5 Key Elements of Customer Data Privacy. Protect Your Sensitive Data. As cybercrimes are on the rise, marketers must care for the privacy of their clients. VPN is an ideal tool to protect sensitive data. Data Governance

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GDPR vs CCPA: Social Listening and Sentiment Learnings

Oracle

The consumer privacy landscape has changed dramatically over the past few years. Then, the California Consumer Privacy Act (CCPA) was passed that same year and was enacted on January 1, 2020. Privacy wasn’t the thing that consumers commented about most with GDPR.

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Oracle

Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018. Now, after years of major corporate data breaches and the Cambridge Analytica scandal , stronger privacy and data protection laws are taking hold in the US, with the California Consumer Privacy Act (CCPA) being the most impactful. The right to equal service and price when privacy rights are exercised. Washington failed to pass the Washington Privacy Act.

Real-time threat detection: why this is the future of cybersecurity

RockContent

The same AI protecting an operating system can be used by malicious bots to adapt users’ writing styles or their tones of voice, such as the Death by Captcha, which uses machine learning and optical recognition to identify and resolve an identity enigmas.

FTC Issues Final Privacy Framework Report to Protect Users’ Data

readwrite

The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The FTC is focusing on five action items in the privacy report. ” The primary theme of the FTC privacy framework is to prohibit companies from tying consumers to personally identifiable data. Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures.

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Facebook has led the way, with seemingly endless privacy, hate speech, and election scandals resulting in a huge loss of public confidence and threats of government regulation. On the other side of the ledger, Apple has made privacy protection a core part of its own brand, both calling for regulation and resisting government requests to share data. Advocating policies that protect those environments is a perfectly legitimate activity.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. Work with a Privacy Expert.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Accountability/Governance. Data Protection Assessments. GDPR protects personal data.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. Unlike previous legislation, such as CAN-SPAM and CASL, these new laws are not aimed specifically at email but are intended to address privacy issues across all devices, platforms, and services. Respect the Privacy of Your Subscribers.

Why You Need A Data Ecosystem

Bluetext

There are, however, two concepts you can keep in mind as you work towards the right fit; democratizing your data science and establishing strong data governance. When you think of your business’ data, what is the first thing that pops into your head? Graphs, charts, and databases?

Building Trust Requires Innovation

Customer Experience Matrix

This is the European Union’s approach to privacy in the General Data Protection Regulation (GDPR) makes so much sense: the rules include a requirement to track each use of personal data, documentation of authority for that use, and a right of individuals to see the history of use. Color me skeptical on that scenario: Facebook will probably renege once public attention turns elsewhere and few consumers will stop using services they enjoy due to privacy considerations.

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The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Looks like you’ve come from a place where anything goes, privacy-wise. Why is privacy protection expensive?

Social Media Compliance: Everything You Need to Know to Stay Compliant

Hootsuite

The most common risks and requirements generally fall into four broad categories: Privacy and data security. Privacy and data security. While they vary by industry, privacy and data security requirements generally intend to: Limit who marketers can contact.

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Privacy by Design.

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. It's also worth noting that the General Data Privacy Regulation (GDPR) comes into force this May, which concerns the personal data of EU citizens -- leaving many wondering if a U.S.

The Future of Display Ads without Third-party Cookies

TrueInfluence

Google’s not alone in what it depicts as its growing commitment to consumer privacy. Please understand – we are here at True Influence take privacy very seriously, and constantly work to ensure that we and our data partners comply with evolving privacy standards such as GDPR and CCPA.

Marketing in Data-Sensitive Industries. Personalization vs. Privacy

Ladder.io

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. .

Marketo’s Position on the New Privacy Developments

Marketo

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept. of Commerce with its calls for baseline federal privacy regulation and a federal privacy office. We’ll dive deeper into these privacy developments in some blog posts to follow.