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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Competition fuels innovation and helps keep prices low. Other governments looking at the deal. The proposed merger is also being inspected by the U.K.’s Why we care. Monopolies are bad for everyone — even the company that has the monopoly. Dig deeper: Adobe’s roadmap for B2B, CDP and product analytics Market share.

Purchase 113
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Navigating new spam policies: A guide to effective cold email outreach

Martech

Embedded directly in your template editor, this tool promptly flags risky words, proposing smarter alternatives and keeping your emails clean and compliant. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time. Therefore, focus on deep intent signals. Let me share a vivid example of how it works.

Outreach 111
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Social Media Management Cost – How Much to Charge in 2024?

SocialPilot

We will help you navigate the murky waters of social media management pricing models. Whether your clients are small businesses or large enterprises, this guide will unveil the best approaches to pricing your services. SocialPilot has all the social media tools you’ll ever need to charge a premium price.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. For example, they might be lowering their prices to incentivise more sales. Do you have enough resources to achieve this?

Analysis 156
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B2B Reads: Leveraging AI, How to Think Strategically, and Improving Employee Performance

Heinz Marketing

In this article, David Thompson proposes three investments that marketing leadership can make to improve employee performance. She offers zero-party data, customer-centric governance, and NFTs as vital considerations for marketers who are considering utilizing Web3 in their organization. How To Think Strategically As A Leader.

B2B 88
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The Straightforward Guide to RFIs

Hubspot

However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. A Request for Proposal is a formal request for the selected vendors or suppliers to respond to a specific contract opportunity. Government of Canada. RFI vs RFP.

RFI 80
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Reverse Auction: What It Is & How to Crush It in Sales

Hubspot

For buyers, there are many benefits of conducting a reverse auction, including: Competitive pricing — Because sellers are competing with one another to win over the buyer, pricing is a major factor in the decision-making process. Buyer publishes a request for proposal or request for quotation. Government contract bids.

RFP 49