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People Trust Government More When Their Digital Experience Is Better

Salesforce Marketing Cloud

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

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3 Ways Government Technology Can Transform Experiences for Constituents and Workers

Salesforce Marketing Cloud

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

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Utility Customers Are Generating Their Own Power — Embrace the New Opportunities

Salesforce Marketing Cloud

To engage customers as partners who contribute to resiliency and sustainability, utilities use incentive programs and data transparency to nudge their behavior. When this data transparency is paired with education and advice, it is a powerful tool for creating shared value and partnership on the journey to net zero.

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What Is Vendor Sprawl?

Salesforce Marketing Cloud

Be transparent across departments and share information. Companies with customer data spread across a high number of apps often find it difficult to comply with government regulations — and falling out of compliance can be extremely expensive. It leads to lost revenue, lost time, extra work for IT workers, and more. Run an app audit.

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State of play of self-regulation in online advertising in 2018

Digital Marketing World Forum

In this climate, EDAA and its governing associations representing the entire advertising ecosystem continue to provide meaningful self-regulatory solutions towards enhancing consumer trust over data-driven advertising.

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The role of artificial intelligence in business in 2024

Sprout Social

It also offers self-service portals for customers to find solutions independently, boosting efficiency in customer service. Defining an organizational structure for AI governance is key. This includes assigning roles and responsibilities and introducing an independent body to oversee AI compliance for responsible and ethical usage.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

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