Web analytics is badly broken
Martech
JANUARY 8, 2024
The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. But it’s not only Big Tech changing the game. It’s not all doom and gloom.
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