How Technology Is Shaping the Future of Employee Communications


We must learn to use them efficiently with the practice of communicating and/or understand how their introduction into the work environment will shape the strategies and tools we use. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Enterprise Social Networking: Survival of the Fittest or of the Nicest?


In many discussions about driving adoption for social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all. It’s actually a very elegantly constructed argument, and at the time it was initially stated in the 18th century, it was probably as hard to refute it as it was to defend it.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How the Rise of Crypto Mining Will Impact the B2B Ecosystem in 2021


As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem. In brief, cryptocurrency mining is a term that refers to the process of gathering cryptocurrency as a reward for work that is complete.

11 Blockchain Companies You Should Be Paying Attention To


It’s hard to name more than a handful of blockchain companies today -- the cryptocurrency and blockchain space are still relatively new, so most blockchain companies don’t get a lot of exposure. With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. 11 Blockchain Companies You Should Be Paying Attention To. According to the Institute of International Finance, global payments cost $1.6

Platforming Marketing: 8 P’s of Self-Service Martech


Yet it took me a while to recognize that the patterns I see in software platforms are the same thing I now see happening with the democratization of martech within marketing organizations today. They’re both striving to harness the energy of a wider ecosystem of contributors. I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.).

Adapting to More Digital and Social Ways of Being in a Time of Crisis


How to use social media to sell shoes. Well, there was going to be more to it but that was the major point: social can drive sales. Fast forward to now. It’s easy to become overwhelmed and trapped in near-term thinking. Use social to protect human connection.

The Ultimate Guide to Blockchain


One of my friends briefly mentioned bitcoin while discussing how advancements in technology made it much more challenging to create timely policy. Just a little over five years ago, bitcoin was primarily used in the dark corners of the internet to purchase illicit goods on the black market. With that knowledge, I pushed bitcoin to a dark corner of my mind … until recently when I saw that the Winklevoss twins had become bitcoin billionaires. Say goodbye to intermediaries.

Trade 56

The Ultimate Guide to Nonprofit Fundraising


It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors. Building a nonprofit fundraising plan is the best way to equip your volunteers, avoid fundraising pitfalls, and create a sustainable organization. Below, you’ll read about the legalities of nonprofit fundraising, the different ways to raise money, and how to build a simple fundraising strategy. billion people globally , to be exact.

P2P 49

What the Story of Bitcoin Can Teach Financial Marketers

Content Standard

Imagine for a moment a world in which programmers plot to overthrow the world economy. In this world, your tech-savvy and curious neighbor becomes a millionaire overnight, only to lose it all again months later. The news reports on a fringe faction of anarchists who want to enable black-market trade, while the fringe group cries foul on media attacks and unfair treatment. Be transparent, and aim for trust through content rather than recognizability through branding.

Viral Marketing – Definition and Examples of Viral Campaigns

Referral Rock

Every month there seems to be a new viral video or meme. After all, it could be your claim to fame. For this very reason, I’ve added a “takeaway” section to some of my favorite viral campaigns below. However, before we dive into the examples, let’s take some time to break down viral marketing and its advantages and disadvantages. You have to remember for this to work, a lot of the power falls in the hands of the users.

Viral 48