Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Martech

MARCH 14, 2023

Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Creative teams are rapidly developing new skills in “prompt engineering.”

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

Biznology

APRIL 8, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Sprout Social

APRIL 21, 2020

An audience-first mindset also means being transparent with your followers. In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset. To address this concern, marketers turn to social data.

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Budget Programs 125

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. What are AI ethics?

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. billion in 2023 to nearly $65 billion in 2027.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Salesforce Marketing Cloud

JULY 6, 2022

The most recent Edelman Trust Barometer found businesses are the most trusted institutions, over government and media. The most recent Edelman Trust Barometer found businesses are the most trusted institutions, over government and media. In a global trust crisis , this is harder and more important than ever. So how can you do it?

Peer-to-peer 98

Peer-to-peer Thought Leadership Act-On Work Management 98

Biznology

AUGUST 17, 2016

Nowadays, what makes blockchain the next big thing is the shift from something with control but not very transparent, to something extremely decentralized and highly transparent. Blockchain will help us to make this transition much more efficient, cost effective, and of course, faster and more reliable and transparent than ever.

Peer-to-peer 80

Peer-to-peer Digital Transformation Transparency Distribution 80

Martech Advisor

JANUARY 28, 2020

By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Compliance with regulations is the first step; data owners should follow a clear, transparent process when handling consumer data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. The opposite is true.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. 11 Blockchain Companies You Should Be Paying Attention To.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Hubspot

MAY 8, 2018

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. Transparency Loves Company. presidential election. A Look at Facebook's Changing Ad Policies.

Facebook 70

Facebook Paid Search Agency Ads Peer-to-peer 70

Biznology

APRIL 14, 2014

Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). Transparent and open – 56% versus 27%. Too often we hear this reaction these days.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

Mereo

APRIL 23, 2020

For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play in selling that feed the overall revenue performance engine: demand progression , solution marketing , solution management , sales operations and sales enablement.

Work Management 53

Work Management Peer-to-peer Marketing Management Urgency Marketing 53

Biznology

AUGUST 15, 2016

This glaring divergence raises some fundamental issues: stagnation of middle class wages , whether/how our corporations can be better governed, where capitalism fits within globalization, and the risks of a deteriorating brand image of CEOs. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Valasys

JUNE 1, 2021

For others, it provides an alternative source of income and for still others, it’s about gaining greater financial freedom without government intervention in terms of traditional banking systems. As the capital market accelerates the move from analog to digital, crypto mining has started to play out majorly within the B2B Ecosystem.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Hubspot

JUNE 15, 2022

18% say that most issues result from the clash of values and lack of honesty or transparency when communicating about projects ( SHRM ). 58% of employees find it easy to communicate with their peers about work-related matters. 58% of employees find it easy to communicate with their peers about work-related matters.

Stats 55

Stats Statistics Peer-to-peer Conference 55

Hubspot

AUGUST 20, 2019

Before soliciting any donations, organizations must register with the state government in whichever state they’re operating. Before soliciting any donations, organizations must register with the state government in whichever state they’re operating. Nonprofit fundraising is exciting. Fundraising is also a massive undertaking.

Co-Registration 91

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 91

Hubspot

DECEMBER 26, 2018

These complicated mathematical calculations also increase the security, transparency, and value of cryptocurrency. When I first heard of cryptocurrency, I thought it was similar to PayPal or Venmo … a simple, digital exchange of money. I could hardly wrap my mind around it. I was this emoji personified: ??. Blockchain. Cryptography.

Ad Exchange 71

Ad Exchange Peer-to-peer Validation Work Management 71

SalesIntel

SEPTEMBER 14, 2023

Ask for Recommendations: Reach out to colleagues, peers, or industry contacts who have experience with lead databases. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Outgrow

JANUARY 6, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Moe and here’s what we discussed about – 1. Using AI in marketing for enhancing advertising efforts in the upcoming years. Thanks for joining us, Moe.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

chiefmartech

APRIL 21, 2019

Every MarTech conference is always a whirlwind of insights and ideas. It usually takes me a couple of weeks after the event to synthesize what my key takeaways were from the event. Building High-Performing Martech Teams. Building High-Performing Martech Teams. ” Empower the team with responsibility and ownership — be okay with letting go.

Work Management 83

Work Management Marketing Management Product CMO 83

GreenRope

APRIL 27, 2020

CRM for Government Agencies. From local government to state and federal agencies, CRM can improve governance by empowering organizations with the right digital tools. With so many moving parts working together, it’s important that every agency and department has some transparency into what’s going on.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies CRM 52

Buzz Marketing for Technology

JUNE 27, 2008

All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? Just include the embed code in the comment! Are you human? Sorry for asking). Enter the text in the image.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

NetLine

OCTOBER 3, 2022

ERP software can be a very useful tool used across an organization to increase transparency, promote collaboration, and improve data-driven decisions. . When we hear the word enterprise in the context of business, it’s common to associate it with large-scale, multi-billion dollar corporations with hundreds or even thousands of employees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Martech

JANUARY 30, 2023

This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The industry is changing I’ll discuss government regulation next, but the marketing technology industry itself is making big changes — in some cases amounting to self-regulation. Why is first-party data so important?

Advertising Agencies 110

Advertising Agencies Privacy Peer-to-peer Work Management 110

Biznology

SEPTEMBER 13, 2021

It’s no secret that technology is the ultimate modern-day disrupter in just about any industry, but for employee communicators, the implications of new technologies—both communication-focused and not—are arguably even more significant. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Martech

AUGUST 11, 2023

You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not so well shared are the failed or incomplete implementations, the teams struggling to get full leverage out of existing toolsets and the stack leaders wrestling with difficult vendor relationships.

Enterprise Management 97

Enterprise Management Work Management CMS Development Marketing Management 97

Biznology

AUGUST 14, 2020

“High-performing organizations that leverage coaching in varied modalities across their teams are more successful at navigating change compared to their peers. .” “High-performing organizations that leverage coaching in varied modalities across their teams are more successful at navigating change compared to their peers.

Practices 104

Practices Peer-to-peer Work Management Intent 104

Martech Advisor

AUGUST 29, 2019

Marketers who can advocate for lasting scalable approaches to privacy while alerting consumers to their company’s compliance standards should enjoy a competitive advantage relative to their peers. While today’s dynamic regulatory environment poses challenges for marketers, it also represents an opportunity.

Privacy 56

Privacy Trust Marketing Peer-to-peer Organization 56

B2B Digital Marketer

OCTOBER 13, 2020

From his early years of leading street-ball leagues with peers in his Long Island neighborhood to a host of other entrepreneurial pursuits as a young man, this talent to identify the needs of customers and engage them in solutions shaped the contribution he now extends to international business-to-business (B2B) leaders across all industries.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Biznology

JUNE 6, 2013

In many discussions about driving adoption for social business platforms, the acronym WIIFM (“What’s in it for me”) became a well known jargon to say: unless users take personal advantage from the social platform, they won’t use it at all.

Social Networks 80

Social Networks Peer-to-peer Internet Marketing Network Marketing 80

Single Grain

SEPTEMBER 16, 2022

A decentralized autonomous organization (DAO) is an automated computer network organization model controlled by its community members rather than a single establishment like the government or a financial institution, and whose transaction records are maintained on a blockchain. The icing on the cake is that web 3.0 Sound too good to be true?

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Hinge Marketing

JUNE 30, 2022

In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. We’ll even cover some common pitfalls and mistakes to avoid. But what do we mean by brand building, anyway, and why is it important? Brand Building Defined. Why does this matter? Brand Building in the Digital Age.

Service 137

Service Ad Building Brand Identity Branding 137