Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. High Growth Study 2020: US Government Contractor Edition Executive Summary.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Do you trust generative AI to help you with tasks at work? Data traceability is super important. It’s a total game-changer for your company.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

But the success of AI depends on an effective data strategy, data governance, and security. These five Dreamforce data sessions will equip you to get your data ready for AI and show you how to overcome roadblocks to success. Reimagining Analytics for the AI Era AI is changing everything.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Zoominfo

FEBRUARY 17, 2023

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. times faster than our SaaS peers. “We

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Aberdeen

FEBRUARY 6, 2019

Data governance has never been the highest priority on any tech leaders’ to-do lists. Analytics User Satisfaction Hinges on Data Governance. However, it also amplifies the necessity to do so in a responsibly governed way. The case is clear for companies to take control and implement responsible data governance policies.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Customer Experience Matrix

DECEMBER 13, 2020

I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them. I’ll share some of those below. Feel free to play along at home and let me know what stories you see developing. Media Everyone knows the pandemic accelerated the shift towards online media that was already under way. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Salesforce Marketing Cloud

AUGUST 18, 2023

Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations. Dreamforce is the perfect place to deep dive into automation, integration, and AI. With three full days of content, we’ve put together the top reasons why you won’t want to miss MuleSoft at Dreamforce!

Automation 98

Automation Peer-to-peer API Communities 98

Oktopost

OCTOBER 26, 2023

Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy. 4 Steps to Developing Your Employee Advocacy Strategy Overcoming Regulatory Hurdles with Oktopost Summing It Up Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Government agencies around the world have stepped up their requirements for ESG reporting. Balancing all this while understanding and navigating the complexity of ESG can be challenging.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Thinkers360

APRIL 7, 2024

In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Walker Sands

OCTOBER 23, 2023

A standout moment featured Kemba Walden, acting national cyber director of the Executive Office of the President, discussing the White House’s National Cybersecurity Workforce and Education Strategy, highlighting crucial government initiatives aimed at bolstering cybersecurity on a national level.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Martech

AUGUST 28, 2023

This may result from differing priorities, the desire to move fast or other excuses. Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. For martech to be successful, you need cross-functional alignment and support for the solution.

Work Management 91

Work Management Peer-to-peer Marketing Management Tips 91

Contently

DECEMBER 15, 2022

First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. But content marketers can’t celebrate yet.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Valasys

OCTOBER 20, 2023

Peer-to-peer transactions and data sharing are made possible by Web3 technologies’ integration of blockchain. User Sovereignty: Web3 empowers users to govern their digital identities, data, and interactions, giving them authority over their online experiences.

Digital Asset Management 52

Digital Asset Management Peer-to-peer Work Management Marketing Management 52

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine. That’s very different attitude from the U.S.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Martech

MARCH 14, 2023

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Still, tools like ChatGPT have raised the bar by creating draft copy and briefs on par with interns or entry-level employees — potentially making their skills redundant. Other brand-related cautions include: 1.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Martech

SEPTEMBER 13, 2022

There are plenty of conversations today about values, commitment to popular causes such as climate change and direct action in response to government actions. In both World War I and World War II, Switzerland refused to join any side. They weren’t naive. They built an impressive military and moved into defensive positions.

Peer-to-peer 90

Peer-to-peer Paid Search Agency Case Studies Ethics 90

Martech

OCTOBER 13, 2021

One of my peers within the industry, Chris Rewey , nails the problem succinctly: “The technology itself is 10% of the decision, and the balance is the readiness (or lack thereof) of the buyer. Digital Asset Management is a complex business. Search and findability is even more complicated. Let’s Fix that.

Digital Asset Management 106

Digital Asset Management Marketing Management Peer-to-peer Vendors 106

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. He’s also spoken at The MarTech Conference. A: It’s different, even though some of the same disciplines apply.

Marketing AI 99

Marketing AI eCommerce Peer-to-peer CMO 99

Televerde

JULY 9, 2021

Environmental, Social and Governance (ESG) strategies have become key competitive differentiators for companies in every industry. Microsoft has taken the lead in addressing climate change by becoming the first company among its peers to commit to being carbon negative by 2030.

Lead Ranking 52

Lead Ranking Lead Scoring Peer-to-peer Examples 52

Biznology

APRIL 8, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

As one female executive who has since left Nike said, “Many of my peers and I reported incidences and a culture that were uncomfortable, disturbing, threatening, unfair, gender-biased and sexist — hoping that something would change that would make us believe in Nike again.”. all while supremely, stunningly pregnant. Nike nailed it.

Activities 104

Activities Peer-to-peer Paid Search Agency Class 104

Liveintent

JANUARY 20, 2021

By contrast, placing ads in email newsletters that focus on real estate, law, government or politics may be a waste. Audiences over 40 years old were shown to respond more to health and fitness advertising than their younger peers, with a CTR two times higher and a conversion rate three times the average. … Timing matters too.

Clickthrough 118

Clickthrough CTR Peer-to-peer Mobile Advertising 118

Hinge Marketing

JANUARY 11, 2021

Many firms provide services to government entities. About one in ten firms (9%) in our sample generates 50% or more of revenue from government contracts. The distribution of government contractors across industries is shown in the accompanying graph. It gives me great pleasure to release this year’s High Growth Study.

Studies 74

Studies Peer-to-peer Work Management Marketing Management 74

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. pic.twitter.com/VdxN3oQAfe.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. billion in 2023 to nearly $65 billion in 2027.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

ANNUITAS

FEBRUARY 16, 2023

Over the past six months, we have been writing and speaking about the importance of building a Converged Growth organization as the foundation of a successful go-to-market transformation. Research has not only proven the value of this transformational shift but, also the value of being led by a Chief Growth Officer in this initiative. “53%

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

Between 2013 and 2020, companies with consistently high ratings for environmental, social, and governance (ESG) performance have outperformed their peers, achieving operating margins 3.7X The threat of climate change is increasingly haunting us all, and increasingly present in our daily lives.

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

Salesforce Marketing Cloud

DECEMBER 2, 2021

An architect brings technology, people, and processes together using governance and expert communication and listening skills to ensure solutions truly meet the needs of the business. People around the world rely on our customer relationship management (CRM) platform to keep their business running. What is a Salesforce Architect?

Enterprise Management 98

Enterprise Management Peer-to-peer Work Management Lead Ranking 98

Biznology

DECEMBER 7, 2021

This will likely involve peers and leaders from other industries. As part of the recovery process, economic and political leaders from across the globe have had to deal with The Great Reset. A significant component of The Great Reset is a more responsible, equitable, and sustainable approach to employment.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Martech

AUGUST 2, 2022

Or to conduct a public or peer-reviewed scientific project. It’s a big deal, not least because in its current version it has bipartisan support. It’s important to emphasize “current version,” because it has been through several drafts and may get extensively amended or rewritten between now and the finish line.

Privacy 78

Privacy Peer-to-peer Fulfillment Act-On 78

ClickZ

JANUARY 6, 2022

Sabrina: So that might involve thinking about a central team or multiple central teams depending on regional set up, hub and spoke models can work well in the right structural context, or perhaps it is simply the need for a peer-to-peer community – or of course, the business might require all three of those things.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

AUGUST 21, 2023

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

ClearVoice

MARCH 1, 2022

Lots of questionable sources, ranging from hostile governments to unscrupulous advertisers, create official-looking news reports to take advantage of the power of viral content. Go to a government or university source wherever possible. Fact-checking is a vital skill for #professional #contentwriters to master. Click To Tweet.

Peer-to-peer 74

Peer-to-peer Viral Marketing Content Social Media 74

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. For a lot of people, it’s the first thing they check in the morning and the last thing they see before they go to sleep. But in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145