6 Ways To Reach Government Decision Makers With Account Based PR


When it comes to reaching and selling to government agency decision-makers, a colleague of mine often smartly reminds our clients and prospects of the following: there is no “government.” For other vehicles, PR needs to account for the strengths of multiple vendors.

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages.


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FTC Issues Final Privacy Framework Report to Protect Users’ Data


” The five main action items in the report: Do-Not-Track: Includes browser vendors that have developed tools to allow consumers to limit data collected on them. As an enforcement agency, it can take actions against companies that opt-in to its guidelines but many feel that legislation, especially around Do-Not-Track, is necessary if the government really wants to protect consumers on the Internet. Web advertising Browsers Government web

NAICS Code Directory for Sales and Marketing Teams


Since many traditional vendors also have such poor data accuracy, there is still much to be desired. 3221 Pulp, Paper, & Paperboard Mills. 322121 Paper Mills. 3222 Converted Paper Product Manufacturing. 322220 Paper Bag & Coated & Treated Paper Manufacturing.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. When asking over 200 IT buyers what they felt was most important part of the overall purchase process, over 1/3rd of the buyers indicated Vendor Content as key to the purchase decision. Do White Papers Still Engage?

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Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

But it does mean that the vendors may be able to meet CDP data requirements, even if you need more than their MDM module to do it. Business user interfaces are typically limited to specialized data governance and workflow functions. One CDP vendor recently told me the main distinction they saw was that MDM takes a very rigid approach to identity data, creating a master ID that all connected systems are required to use as the primary customer ID.

Interview with Tony Baer

Onalytica B2B

Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. Baer advises Ovum vendor clients regarding product development, positioning, and messaging. Then there are engagements involving podcasts, webinars, white papers, and speaking opportunities that are also part of the toolbox. Tony Baer – Principal Analyst at Ovum.

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When Behavioral Tracking Gets Creepy


I recently visited a marketing interaction software vendor’s website (doesn’t matter who–I’m not out to besmirch the company, but rather look at a disturbing practice that goes well beyond a single organization) and read in disconcerting detail about what’s possible when the vendor’s product is combined with analytics, post-click marketing software, online databases, marketing automation software and social media monitoring tools.

Crypterium converts bitcoin arcana and cryptocurrency confusion into practical magic


There’s enough of a barrier to entry–tech, cost, and expense–associated with converting government-backed fiat money into cryptocurrency that it’s like owning 400 troy ounce ( 27 pound! And, of course, when I misplaced what’s called a cryptocurrency paper wallet–the only access anyone on planet earth can ever access your coins–all was naught. After misplacing my private key–I lost my paper wallet!

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback.

Three reasons why enterprise CDP adoption lags


With many CDP vendors in the marketplace, the lack of identity resolution and matching capabilities that bring data together drives enterprises away. On paper, true CDP takes into account all departments’ needs within an organization and allows each to build on customer interactions.

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. But it’s interesting to note that the Sabre paper makes several references to government regulations that penalize airlines for late arrivals and long tarmac waits. Non-visionary leaders will follow only when consumers demand better service and citizens demand governments protect them.

Where To Find B2B Sales After COVID-19?


Aside from retail and tourism, farming also got hit hard — not by COVID-19 itself but by the restrictions, imposed by different governments. Sure, many farming enterprises start using digital databases but few of them actually digitize all the data from existing paper documents.

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6 thorny data problems that Vex B2B marketers, and how to solve them


Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Test a few vendors to find the one that works best with your data. You can find more thorny data issues and solutions in our new white paper , available for free download.

choozlechat: The phase-out of the third-party cookie with Greg Brunk at MetaRouter


In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to cookies as it relates to data collection, audience targeting, measurement, and attribution analysis.

Five B2B marketing beliefs and trends debunked


I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. 60% of the buying process is completed before contact with vendors.

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Hire a HR Writer: 8 Experts for Any Content Marketing Budget


Enterprise technology vendor and consultants . My projects have ranged from white papers to scientific reports for medical journals. Government administration . The world is quickly changing the way we work. But the one thing that is constant?

Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Food, healthcare, and, yes, toilet paper were high on their shopping lists.

What Marketers Can Expect from the Customer Data Platform Boom

Martech Advisor

In the past two years, CDPs have grown from a martech curiosity to a main staple for enterprises, and new vendors are racing to the market to offer their own CDP solutions. On paper, the customer data platform (CDP) market is booming.

5 Mistakes Companies Make When Automating Their Marketing


A white paper is developed and marketing decides to launch a “campaign” around the white paper. Tight control with little governance. The real issue is not, “who will use automation”, but rather the governance that is put in place to ensure there is a best practice methodology that is adhered to across the organization. They need to be educated, build trust with a vendor and believe the vendor understands their issues before they move on.

7 Steps to Launch a Successful Social Selling Program


According to IDC, today’s digitally enabled buyers rely on social media more than ever as part of the buying process, with 75% of buyers citing social media as a way to research vendors**. During this step, think about readiness elements like executive sponsors, governance, stakeholder engagement, technology requirements, content resources, and training. There’s a good reason why 90% of the top salespeople use social selling tools, according to a report by LinkedIn*.

How to Build a Content Strategy


He has a bachelor’s degree in finance and updates his website with data, posts, and tips about how corporations or government entities can raise capital. Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper.

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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

digital paper that transfers what you write into text in a software application, then you probably want to target the end user. We need to know what other vendors are saying and doing to be sure that we don’t wind up with me-too-ism, that we don’t just do a better job of saying and doing the same thing as the other guys, and that we understand what the competition thinks is important to the market so that we can find an area they’re ignoring or aren’t tapping into very well.

Cybersecurity Trade Shows Not To Be Missed in 2018

Marketing Envy

Another key talk is on vendor risk management, “ Third Party Risk Management : the weakest link” by Natasha Meaney. Check out discussions on “ Data security and risk governance ”, “ Adaptive security architecture ”, and " People-centric security strategies ”. SINET’s purpose is to facilitate effective networking between senior level security professionals, both in government and in commerce. Overwhelmed with the number of cybersecurity industry conferences on offer?

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. I've also packaged it all in a paper for the Customer Data Platform Institute, available here. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas.

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A B2B marketing guide (and how to be successful)


Here are a few examples of B2B companies: Government agencies, the single most significant target and consumer of B2B marketing. The awareness stage can leverage educational content in blog posts, guides and ebooks, white papers, industry research & analyst reports, and others.

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How Does CCPA Impact B2B Marketers?


This would include marketers whose businesses collect data from professionals providing as they are actively researching gated content (think eBooks and white papers) as a means of vetting vendors and learning more about solutions specific to their technical and/or business challenges. There is a lot happening in the world of data compliance. .

How Blockchain Fixes Broken Supply Chains

Aberdeen HCM Essentials

Likewise, it’s impossible for vendors and suppliers to connect the dots and know exactly when a customer might need a refill. In his popular white paper, Nick Szabo speaks about twelve different use cases of smart contracts (the blockchain-enabled technology that some say will eventually replace lawyers ). Governments and institutions that are responsible for checking the quality of goods are not always reliable.

5 Strategies to Help Teams Thrive after a Merger


From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Don’t forget content that lives on vendor websites or your Medium account. Additionally, agencies are often a band-aid solution to a blanket problem of content governance. For that, I direct you to this white paper from Kapost CEO Toby Murdock.

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Onyx Reinvents Itself as a Process Manager

Customer Experience Matrix

When they were purchased earlier this year by M2M Holdings, which already owned mid-market ERP vendor Made2Manage Systems, it seemed like still further evidence that traditional on-premise CRM software is a dying breed. But my never-ending quest for white papers did turn up a piece from Onyx entitled “Customer Process Management: The Real-time Enterprise depends on the merging of CRM and BPM”, available here. The Onyx paper itself turns out to be quite good.

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

Notification that once the agreement has been terminated, data will not be kept in a silo, but rather returned to the customer, transferred to another vendor (if the customer so chooses), or deleted from the system.

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Solving Complex Problems with Big Data

HG Data

Tune in to the podcast to learn how she: Used her academic background in government, political science and econometrics, to solve core problems related to politics and international relations via conflict analysis and computer modeling. Benjamin : No one’s resume looks normal on paper.

B2B Content Strategy & Development: Top Challenges to Address

Launch Marketing

In fact, we recently wrote about developing a content marketing strategy in our B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that covers the importance of a well-defined B2B content marketing strategy and some of the most often cited challenges B2B marketing leaders and executives share in their content marketing efforts. They’re also looking to build confidence in their decision, which is supported by content such as: Vendor/Product comparisons.

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Personal IT Organization Enterprise Partner/Vendor. Governance. Partner/Vendor. Vendor Management. src = [link]. }. ); WHITE PAPERS. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Vendor Management. WHITE PAPERS. A white paper for Software Decision Makers.

Developing a Marketing Budget Plan for Professional Services

Hinge Marketing

For example, you may offer a service that can be useful to several types of financial institutions, from community banks to savings and loans or even quasi-government entities.

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Why eBooks Are Better Than Whitepapers


Create a landing page, add a call-to-action on your website, blog about it, put a link your email signature, email it to your friends/partners/vendors, post a video on YouTube , tell your fans and followers. White papers are used to educate readers and help people make decisions.” You might remember The Churchill White Paper of 1922 from your high school history class, you might not. eBooks and whitepapers are two formats for sharing longer written documents on the web.