Remove government vendor
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages.

Planning 363
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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Food, healthcare, and, yes, toilet paper were high on their shopping lists. UK, and France.

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Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. The chief finding of the study, which is that the executives rated technology as by far their largest obstacle to improving customer experience. These factors clearly influence airline behavior.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

resources covering key topics, including coding, privacy and security, information governance, health informatics, and more. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. vendor performance data based on user feedback. HIM Body of Knowledge TM.

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Interview with Tony Baer

Onalytica B2B

Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. Baer advises Ovum vendor clients regarding product development, positioning, and messaging. He has established two new research practices at Ovum.

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Hire a HR Writer: 8 Experts for Any Content Marketing Budget

nDash

Case study. Case study. Case study. Case study. Enterprise technology vendor and consultants . Case study. Area of expertise: Organizational behavior. Performance management. Workplace wellness . Training and development . Type of content: Blogs. Press release. Whitepaper. Website copy. Hire Melina. .

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5 Mistakes Companies Make When Automating Their Marketing

ANNUITAS

A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. A white paper is developed and marketing decides to launch a “campaign” around the white paper. Tight control with little governance. Here’s what they said.