Data Transparency Builds Buyer Trust


Is your data management practice transparent to buyers? Some firms are transparent and open about their data management practices, while others may be less so. To address this shift towards data transparency, governments across the globe have introduced regulations like GDPR and CCPA.

Data Management Transparency Builds Buyer Trust


Is your data management practice transparent to buyers? Some firms are transparent and open about their data management practices, while others prefer to keep them close and appeal for mercy when misused. GDPR and CCPA Enforce New Level of Transparency.


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Why Top Brands Win with Transparency


Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. Transparency as a Strategy. “ 95% of people surveyed wanted companies to give options to opt out of certain types of information collected about them, how it can be used and/or what can be shared with others” — Consumer Policy Research Center. Companies have an obligation to their users to be transparent in how they operate and use personal data.

[Infographic] More People Opting Out of Behavioral Advertising


More than any other time in the history of the Web, advertisers are feeling the squeeze from government regulators and consumer advocates demanding transparency and respect for user privacy. Advertisers are aware that it is in their best interest to be as transparent as possible and the industry’s self-regulatory commissions are gaining traction. million visitors have come to the NAI’s opt-out site.

Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” Compliance with regulations is the first step; data owners should follow a clear, transparent process when handling consumer data.

Data Privacy Terminology 101


Data Governance. Data governance signifies how businesses intend to use data. In other cases, consent can be assumed or inferred based on a person’s action or even based on a person’s inaction (for example, in the case of “opt-out consent”). Opt In/Opt Out.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt-in. Opt-in. Opt-out. Opt-in. Accountability/Governance.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?


In short, the law expands user privacy rights to align with the GDPR , imposes additional duties on businesses, and establishes the first government authority dedicated to privacy implementation and enforcement in the US, the California Privacy Protection Agency (CPPA).

Emerging trends in IoT are changing online marketing


While the law is well behind the curve for IoT technologies, marketers can get caught out by existing legislation being applied to the field. The edge performs pre-processing on this data, filtering out the unnecessary and only sending the relevant information where it needs to go. “We’re

What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?


But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. CCPA compliance will help companies bolster their commitments to honoring consumer choices as well demonstrating transparency and trust. In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA).

Tips on Email Marketing Terms & Trends for 2021


CAN-SPAM – Stands for Controlling the Assault of Non-Solicited Pornography And Marketing Act, which is a USA law that governs how businesses need to be transparent when sending marketing messaging to avoid sending misleading messaging to consumers.

In the Age of 5G, Is Privacy Just A Myth?

Martech Advisor

It's more connections in the home (10x higher connection density), out of home (3x spectrum efficiency), and one of the last major hurdles for a true ‘Internet of Things.’ ’ That brings with it a lot of contextual information about a user, what devices they own, what they watch, and so forth, but using that data responsibly and transparently will be incredibly important for advertisers in the 5G era.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. To be in compliance with GDPR, you will need to be open and transparent about how you will process the end user’s personal data.

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GDPR and Digital Marketing: What Do You Need To Know?


Designed to strengthen individual’s rights and create better transparency and control, it will ensure web users are aware of (and can control) the personal data they share with companies. Individuals may find out what personal data of theirs is being processed, where and why.?. The government has confirmed that the UK's decision to leave the EU will not affect the commencement of the GDPR. things that marketers should consider includes: Opt-in/Opt-out.

In the Privacy-First Era, Marketers Must Organize Around Privacy to Solidify Consumer Trust

Martech Advisor

According to the study, In the past 12 months, 23 percent of consumers have exercised their right to “[Opt]-out of / not [consent] to a request to install cookies,” and 35 percent have decided to “[Opt]-out of / [unsubscribe] to email marketing.” As a result, companies must continue to iterate their data governance and marketing practices as new data flows, partners and vendors (read: potential risks) arise.

4 Perils of Decoupled Data Regulation & Customer Experience


For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. Governments across the globe have set new standards for the use of customer data.


Marketing in Data-Sensitive Industries. Personalization vs. Privacy

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. .

When Wading into the Bidstream, Beware the Currents

Martech Advisor

The broader, more transparent data generated by the bidders directly is a major selling point of the bidder-as-a-service model that has grown in market share in recent years. Publishers must obtain consent (usually from an opt-in form) before collecting any information on a site visitor, and a record must be kept of how data is collected and stored, along with a disclosure of any third-party companies that data is being shared with.

CES 2020: Top 3 Takeaways for Marketers

Martech Advisor

Learn More: What is Digital Out-Of-Home (DOOH) Advertising? Most consumers will only share data they agreed to share in exchange for personalization, yet anonymizing data will make six out of 10 respondents more willing to share. Learn More: The 2020 Data Governance Guide for Beginners.

Google Introduces ‘Interest-Based’ Advertising


Fearing a backlash from privacy advocates, Google also provides users with a number of ways to opt out from this “interest based advertising.” In order to keep track of your activities, Google will set a persistent cookie on your system, though the company goes out of its way to say that it is doing so in the most transparent way possible and is giving users the option to control their settings.

The Future of Display Ads without Third-party Cookies


Again, let me say that Google’s plan to phase out third-party cookies in Chrome is nothing new in the B2B marketing landscape. This piece at Ad Exchanger goes into some fine detail about sandboxes Google is currently running to model out the “post-cookie web,” as it labels it.

What Do Google Ads Know About You?


” It’s a campaign to increase transparency and show users why a particular ad was targeted to them. You can also manage blocked advertisers and opt out of personalized ads altogether. Transparency is an important message for Google. Google makes an effort to be transparent about government requests for user data. On Halloween, Google announced an initiative called “ why these ads.”

Google's New Privacy Policy: A Primer


Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. But many critics believe that the company is just trying to compile personal data to sell information to advertisers, and the company's new policy only pays lip service to transparency.

How Data Security and Regulatory Compliance are Changing SEM


Yet at the same time, the European Union and other government bodies around the world have continued to introduce stringent regulatory compliance mandates governing how that data can be collected and managed — which, needless to say, has significantly affected the way that organizations treat, store and use their most valuable data. If you either control the data and/or process it, then GDPR will govern your regulatory compliance responsibilities.

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What is the GDPR? And What Does it Mean for the Marketing Industry?


To start, we want to highlight research carried out by the HubSpot team, and unfortunately it’s not good news. Check out our GDPR checklist. There’s a lot to digest when it comes to the new Regulation so, to help you out, we’ve created a dedicated GDPR web page with a tonne of information about the GDPR, including what it is, why it came about, a glossary of terms and the most important of the changes the GDPR brings to EU data privacy legislation. Transparency.

If the FTC Doesn’t Control Sponsored Content, Then Who Does?

Content Standard

At the start of 2016, the FTC released a rundown of new regulations governing native advertising, and brand marketers were quick to study them to understand their implications. As Marketing Land points out, the big takeaway from the regulations was that native advertising was at risk of becoming less effective, for an obvious reason: Publishers had to be more transparent and explicit when delivering native advertising to consumers.

Google Marketing Live: highlights + takeaways


Once they were back in Cleveland, we sat down for a conversation to discuss what stood out. And so one of the notes I saw from your recap was transparency. Is it after they’re transparent with the consumer and let them make the decision? So Facebook, you’re automatically opting in under all these terms and conditions to give your data, and so now Google, with their Google Chrome and other entities, is saying, “At what point do we ask for consent?”

Understanding the New EU Copyright Directive: What SEOs and Marketers Shoud Know


billion users worldwide) and 300 hours of video are uploaded to YouTube every minute, companies certainly have their work cut out for them. Although Google supports high-quality content creation, they also pointed out how the proposed laws will impact the global economy. ’ Because of this, I believe that Google will be left with two options – either pay for the content or pull out, similar to what they did in Spain.

The Laws Marketers Need to Know to Avoid Legal Backlash


With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job. Every email message you send out has to include your valid physical mailing address. Include an opt-out link, and honor unsubscribes promptly. US companies can opt into the program as long as they adhere to the 7 principles outlined in the EU Data Protection Directive on the protection of personal data.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag


Critics are often quick to call out these minimal efforts as “slacktivism.” Can a company opt out of social media activism? And customers will be quick to call-out any action your brand takes that appears motivated by anything other than altruism and good faith.