Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. Given the overwhelming response, in what ways can investors expect you to enhance returns on marketing spends, improve delivery of contextual mobile advertisements, and reduce digital ad fraud?

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Act-On

FEBRUARY 26, 2024

An ad ID comprises a unique string of letters and numbers assigned to a mobile device by its operating system (like Android or iOS). Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Single Grain

JANUARY 3, 2020

As your company scales, consumer data reserves can quickly mushroom out of control, so now everyone from the one-person startup to corporate enterprises is frantically scrambling to adjust their business model to make the most out of data. Trend #6: More Companies Will Focus on Mobile BI.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

chiefmartech

FEBRUARY 9, 2016

Micah Fisher-Kirshner , Senior SEO Manager at Zendesk will present The Expanding Nature of SEO — revealing the state-of-the-art of SEO practices, encompassing a multitude of optimizations for Apps, Google Answers, Accelerated Mobile Pages, and scores of emerging technologies. Siri anyone?

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Webbiquity

JANUARY 5, 2016

6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing. Building a strong social media presence is an imperative for startups in the digital age. How to Use Content Marketing in the 7 Touchpoints of Buyer Experience by Kruse Control. Jumpstart your startup with inbound marketing.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Hubspot

MAY 22, 2018

From registering with the government to getting the word out about your business to making key financial decisions, here’s an overview of what you'll need to do to start a successful business. Example of a "Company Summary" section (from Bplans ): NALB Creative Center is a startup, to go into business in the summer of this year.

Startups 101

Startups Top of Funnel Work Management Business 101

chiefmartech

JANUARY 5, 2018

But then the Hyrda-like heads of digital touchpoints began to multiply. Then the mobile and the “there’s an app for that” movement arrived. Systems & Services — common functionality and orchestration across all touchpoints. Social media was something different than the web. “You mean omnichannel?”

Marketing AI 57

Marketing AI Work Management Marketing Management Touchpoints 57