PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

6sense

JANUARY 19, 2022

In fact, 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications. Brass tacks: If you’re not explicitly addressing each buyer’s unique and specific needs on your website, they’ll find a vendor that does. . PathFactory is an intelligent content platform for B2B marketers.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. Tight control with little governance.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

PureB2B

MAY 30, 2022

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing. What is Demand Generation?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Perhaps a webinar or data enrichment vendor?

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

Marketing Interactions

APRIL 21, 2017

One of the biggest values that come with content marketing operations maturity is the ability to say “no” to ad hoc content demands. As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. But publishing content is not content marketing.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

PureB2B

DECEMBER 9, 2020

Demand generation is the focus of marketing initiatives to drive awareness for a company's solutions. It's a strategy that can be used in almost any business, however, it's seen as most effective for B2B, B2G (government), or other companies with long sales cycles. It's a crucial part of marketing. What is Demand Generation?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

PathFactory

MAY 20, 2022

Specifically, two macro trends that we’ve believed are important for a long time are most definitely driving the evolution of B2B marketing & sales. Marketing & Sales has evolved well beyond their historic MQL obsession. isn’t the only person responsible for buying $250K worth of corporate governance risk software!

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

DiscoverOrg

OCTOBER 26, 2017

With the right information in-hand, savvy sales pros and marketers might have seen it coming. But keen sales and marketers can use Scoops to spot patterns that inform the timing of their pitch. Vendors, take note. Data governance and compliance. Download the Full Buyer Persona Study. That might be your solution.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Kapost

APRIL 7, 2017

As B2B marketers have adopted content marketing, many have found themselves on the hamster wheel of content production. But publishing content is not content marketing. This has led a majority of B2B marketers to admit that their content marketing is not effective—year over year. It’s just, well, publishing.

Content 59

Content Marketing Management Paid Search Agency Act-On 59

chiefmartech

APRIL 12, 2017

During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

PureB2B

MAY 30, 2022

If your list doesn’t match your buyer persona , you’re not going to get responses. 75% of marketers say inbound works well for their business. In fact, 59% of B2B marketers say LinkedIn is generating leads for them. 93% of B2B marketers say LinkedIn is their best performing social channel. Inbound List Building.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Ad Building 62

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Outreach

JUNE 2, 2020

We didn’t want this event to feel like a webinar, so we also spent a significant amount of time and resources on video editing and production: Content Governance and Speaker Handlers: Make sure subject matter experts review all content before production. If you don’t have a massive budget and a huge team to manage this, just block and tackle!

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Marketing Insider Group

JUNE 15, 2020

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Work Management 269

Work Management Marketing Automation Services Marketing Management Paid Search Agency 269

Oktopost

AUGUST 17, 2022

Ben Beeching, Senior EMEA Marketing at Mega International stops by the Radically Transparent podcast to tackle the martech stack and the challenges of building compelling customer journeys that positively impact pipeline. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Catch all episodes here.

Enterprise Management 174

Enterprise Management Top of Funnel Social Media Work Management 174

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales. Timestamps/Outline.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Zoominfo

JUNE 3, 2022

A critical piece of any data-driven go-to-market strategy , data orchestration is used by marketing and sales operations teams (also known as revenue operations ), data engineers, and data analysts to prepare large swaths of actionable data deliver results for their business. It’s part science and part art.

Multi-Touch Attribution 130

Multi-Touch Attribution Lead Ranking Enterprise Management Zoominfo 130

KoMarketing Associates

AUGUST 20, 2019

Marketing has changed significantly in the past years. Business to Business (B2B) companies have not escaped from the shift in marketing trends. From reaching your target audience to achieving your marketing goals there is a lot to consider in the rapidly evolving B2B marketing segment. Source: Getty Images.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

OCTOBER 27, 2015

While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). Those are vital benefits to be sure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

NetLine

OCTOBER 3, 2022

planning, purchasing inventory, sales, marketing, finance, human resources, etc.) Despite the various capabilities ERP software covers, vendors don’t always have vision into which challenges or features drive purchase. through a single system. Fortunately, this is something that NetLine has insight into. . The Challenge. The Results.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

PathFactory

NOVEMBER 18, 2021

At our annual user conference Compass this week, we announced the addition of our Content Intelligence Center at PathFactory, designed to make it easy for marketers to understand their company’s content inventory at scale. In addition, marketers need a better way to measure, strategize, and plan so they can execute programs more quickly.

Marketing AI 98

Marketing AI Lead Ranking SEM Peer-to-peer 98

The Marketing Blender

OCTOBER 7, 2021

Then, it’s time to build a strategy for delivering this brand to your market. What is the most important avenue for delivering your brand to your target market? B2B marketing focuses on reaching and influencing decision-makers within organizations. When you get B2B branding right, Marketing and Sales processes are streamlined.

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Enterprise Management 95

Enterprise Management Analytics Work Management Marketing Management 95

Zoominfo

OCTOBER 31, 2019

If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. Email marketing generates the highest ROI of any marketing activity: 67% of businesses list email as their top earner, dollar for dollar. Segmentation is key for both sales and marketing.

Top of Funnel 178

Top of Funnel Work Management Marketing Management Zoominfo 178

Kapost

MARCH 17, 2017

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Martech Advisor

OCTOBER 15, 2019

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM. Table of Content. What is Customer Data Management?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Zoominfo

OCTOBER 31, 2019

If marketing doesn’t deliver enough leads in October, and you have a 60-day sales cycle, December is going to be bad. Email marketing generates the highest ROI of any marketing activity: 67% of businesses list email as their top earner, dollar for dollar. Segmentation is key for both sales and marketing.

Top of Funnel 130

Top of Funnel Work Management Marketing Management Zoominfo 130

Launch Marketing

SEPTEMBER 26, 2018

Crafting and carrying out a content marketing strategy continues to be one of the top marketing challenges of organizations that we work with. While getting the right marketing content to the right people at the right time is easier said than done, it can be done nonetheless and doesn’t have to be a highly difficult endeavor.

Webinar Metrics 67

Webinar Metrics Marketing & Strategy B2B Work Management 67

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. Pricing: contact vendor for quote.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Work Management 115

Work Management Personalization Marketing Management Marketing AI 115

B2B Marketing Zone Posts

JUNE 9, 2010

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. 9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Startups 101

Startups Top of Funnel Work Management Business 101

chiefmartech

APRIL 11, 2018

The following is a guest post by Luque Wang , a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between.

Top of Funnel 51

Top of Funnel Enterprise Management Planning Paid Search Agency 51

nDash

JUNE 2, 2021

Ultimately, content strategies close the gap between your company’s content marketing goals and its results. After pre-defining business and marketing goals, your content strategy delves into planning, creating, distributing, and measuring every form of content against those goals. What is a Content Strategy?

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98