Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Register free.

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Hinge Marketing

NOVEMBER 9, 2022

During long periods of uncertainty business and government leaders are looking for insights that will help them make decisions with greater certainty and speed. To address this uncertainty, government contractors must understand how and why their public buyers are behaving differently than in the past. But there is an upside.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? How do you define social media governance? Catch all episodes here.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. I firmly believe that communication governance is one of the most overlooked functions in MOps. Kaitlyn Foley , marketing operations manager, Twilio. The post Good morning: Communication governance is important appeared first on MarTech.

Blast Campaigns 84

Blast Campaigns Custom Publishing Linkedin ROI 84

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Government Contracting Edition.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

MSI Global Talent Solutions

JANUARY 28, 2020

Making marketing decisions based on incorrect or incomplete data leads to wasted media spend and marketing budget. But well-defined and carefully implemented data governance allows marketers to become effective data-driven organizations. In fact, it’s estimated that 40% of digital media spend is ineffective*.

Organic Leads 93

Organic Leads Spending Media Organization 93

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. The Top Challenges Facing Government Contractors.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Salesforce Marketing Cloud

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Work Management 98

Work Management Transparency Customer Satisfaction Ad Agencies 98

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Content Marketing Institute

JANUARY 19, 2021

Struggling to balance those big content marketing ideas with those ad-hoc requests? It’s time to do something about content governance. Continue reading → The post Get Your Content Governance in Order With This 1 Thing appeared first on Content Marketing Institute. Start with this idea.

Order 112

Order Content Paid Search Agency Ads 112

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Practice Product Management Governance.

ROI 93

ROI Product Marketing Management Allocation 93

Acrolinx

JULY 11, 2023

Mariana Just and Cynthia Spiers are here to talk about why … Continue reading "The Role of Generative AI and Content Governance in Marketing Unity" The post The Role of Generative AI and Content Governance in Marketing Unity appeared first on Acrolinx.

Generation 40

Generation Content Marketing Features 40

Acrolinx

APRIL 22, 2020

And … Continue reading "Why Traditional Approaches to Content Governance Don’t Work". The post Why Traditional Approaches to Content Governance Don’t Work appeared first on Acrolinx. In fact, the biggest ones can have hundreds of thousands of documents in their content libraries.

Content 100

Content Promotion Paid Search Agency Companies 100

CMSWire

APRIL 1, 2024

How to use guardrails and governance to ensure you don’t get burnt when using generative AI in marketing. Continue reading.

Marketing AI 123

Marketing AI Generation Marketing Ethics 123

Buzz Marketing for Technology

AUGUST 15, 2016

And they’re all governance questions really.”. Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Will it be government or the industry itself? It’s a governance network, but with a small ‘g,’ ” Alex noted.

Validation 100

Validation Lead Scoring Lead Ranking Order 100

Outgrow

FEBRUARY 13, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Beatriz Botero Arcila for our monthly podcast – ‘ Marketer of the Month ’! Navigating and evolving the relationship between tech and governance 3. Navigating and evolving the relationship between tech and governance 3. Johan Lievens: Hi, everyone.

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. Next we’ll take a look at the top 5 marketing priorities of high-growth B2G firms.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

What Works - What Doesn't

MAY 18, 2023

Among the highlights: Governance and management of fast-changing technology. Look for more rules from more sources governing IT. If it isn’t the government telling you what you can’t do, it might be the insurer from whom you buy cybersecurity insurance. The right data, if properly stored and curated, can uncover new markets.

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

Salesforce Marketing Cloud

AUGUST 29, 2022

You probably have an opinion about the effectiveness of our government. Of the 35,000 people surveyed in the Connected Government Report , only 54% said it’s easier to get help from the government online. And 75% believe the pandemic changed the way government delivers services. Most of us do. Get started now.

Work Management 52

Work Management Service Digital Transformation Transparency 52

Martech Advisor

DECEMBER 27, 2019

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance Guiding Principles. Transparency. Auditability.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

Biznology

JANUARY 7, 2019

As we begin the new year, it’s time to comprehensively rethink how to approach digital risk management and your digital governance. According to the 2017 – 2018 National Association of Corporate Directors (NACD) Public Company Governance Survey, boards have a high level of discomfort with cyber-risk management. Like this post?

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

DivvyHQ

APRIL 4, 2022

Does your marketing, communications, or content team ever struggle to get new content pieces to the finish line? While there could be a number of bumps in the road, including things that are outside of your control, many projects go off-script due to a lack of ownership.

Content 97

Content Marketing & Strategy Marketing Leads 97

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 323

Planning Analytics Enterprise Management Work Management 323

Genroe

MARCH 6, 2023

Critical to success […] The post Customer Feedback Governance: Why It Matters and How to Do It Right appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. It takes effort, it takes perseverance and it takes a focus on change management.

Customer Surveys 52

Customer Surveys Promotion B2B Marketing B2B 52

The Forward Observer

MARCH 8, 2024

Before MIT, she served as a Social Media Manager and Web Editor for the Harvard Kennedy School of Government. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Televerde

OCTOBER 19, 2021

Responsible business practices and investments have become mainstream, and they rely on three primary criteria pillars: environmental, social, and governance (ESG). Key Takeaways: Environment, social, and governance (ESG) criteria promote sustainable and responsible investments. ESG stands for environmental, social, and governance.

Lead Scoring 52

Lead Scoring Lead Ranking Transparency Marketing Management 52

DivvyHQ

JANUARY 23, 2020

To ensure that all content is on-brand, high quality, and maintains accuracy long-term, you need a content governance process. Companies today are publishing more content than ever before, but with larger volumes of content comes greater challenges in maintaining it.

Content 83

Content High Quality Lead Process Brand Identity 83

Hinge Marketing

SEPTEMBER 27, 2017

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Transcription.

SEO 74

SEO Video Marketing Thought Leadership Keywords 74

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Ataccama

DECEMBER 16, 2022

Provider of registry and data solutions successfully implements a data governance program and builds a catalog of data products in a heavily regulated market.

Product 52

Product Ad Building Marketing 52