government trigger vendor Marketing Automation Related Topics 
Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video).
Customer Experience Matrix
JUNE 19, 2015
The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.
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Martech
DECEMBER 28, 2023
We see this in the rate at which martech vendors released beta features to users over the past year. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance.
Martech
JULY 16, 2021
Real Story on MarTech: Big vendor stability? . Real Story Group’s founder, Tony Byrne, tends to think the vast majority of the reported 8,000 martech vendors will survive, but fears will persist about individual vendors’ viability. Software vendors are no different, and who wants to get stuck with an unsupported product?
Biznology
DECEMBER 18, 2017
People’s digital steps will be triggers that deliver the best knowledge, tools, and commercial choices. The 20th century was governed by mass market products. When each vendor creates and sells their products, a tiny group of people decided the kinds of products people could make part of their lives. Lesson for leaders.
chiefmartech
APRIL 24, 2019
Workflow : standardizing or automating the flow of data and activity between people and systems. The most common pattern is an event in one system triggering a sequence of predetermined actions across others. Governance : establishing and enforcing rules and standards across all approved apps in the platform’s ecosystem.
Customer Experience Matrix
JUNE 3, 2017
Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. But it would be misleading to pigeonhole SessionM as a system for loyalty marketers. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.
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