ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. It takes a lot more work and dedication to make your marketing automation flourish than it does to destroy it.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Adobe Experience Cloud Blog

MARCH 16, 2018

Let’s take a closer look at GDPR and the role marketing automation platforms will play in GDPR compliance. The Effect of GDPR on Marketing Automation. These platforms are even more crucial in a world governed by GDPR. Three Ways Marketing Automation Helps Achieve GDPR Compliance.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. It also helps marketing become a more predictable and measurable revenue producing function. When using marketing automation at scale, several platform attributes become critical.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Lake One

JULY 28, 2020

With marketing automation, you can serve the right content to the right person at the right time – at scale. And not to mention, it just might be my favorite tool in our marketing tech stack. . So, how does marketing automation apply in the real world? What is B2B Marketing Automation? Lead Scoring.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Document your Governance Standards.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

Capstone Insights

JANUARY 17, 2018

Marketing automation is just a glorified (and really expensive) email delivery tool without a power user. In trying to find a solid power user to join your marketing team, it can be hard to tell the difference and often the interviewer doesn’t know what to look for.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Martech

FEBRUARY 22, 2024

Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Get MarTech! In your inbox.

Marketing AI 86

Marketing AI Marketing Automation Services Word of Mouth CPA 86

Marketing Insider Group

NOVEMBER 10, 2020

Modern Marketing is now a mainstream concept embraced by marketers across industries, functions and geographies, to ensure that the marketing function is more strategic, embraces data-driven decision-making, riven by data and insights, aligned with Sales and agile.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Crimson Marketing

JANUARY 27, 2014

With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing? I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: .

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

TrustRadius Marketing

FEBRUARY 4, 2020

Here are 7 must-attend marketing events in 2020 that are the right fit for mid-to-senior level marketing professionals who want to improve their marketing automation strategy. These marketing events are listed in order of date. Adobe Summit. Date: March 29- April 2. Location: Las Vegas, NV.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. We recommend all marketers consult with legal counsel on how best to fully comply with GDPR.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

ANNUITAS

MAY 5, 2020

What marketing automation platform is currently in place, and how well is it working? Many people in the marketing technology field specialize in a particular marketing automation platform. How would you go about testing something that’s been built within a marketing automation platform?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges in having multiple marketing automation platforms.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges. The key challenges I’ve noted include.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

ClearVoice

JULY 18, 2022

This helps to build trust and loyalty with customers across different devices, media outlets, and marketing platforms. Adobe Creative Cloud) and marketing automation platforms so teams can find the assets they need efficiently. What permissions and governance standards must an asset meet before it can be published?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Modern B2B

NOVEMBER 13, 2023

Common areas of technical debt in marketing I’ve tried to keep this broad, rather than specific to a particular platform since marketers use at least 5-10 marketing platforms on a daily basis – and technical debt will apply to pretty much all of them. Automations can apply to actions, workflows, processes or flows.

Work Management 52

Work Management Template Advertising Agencies Paid Search Agency 52

Hubspot

JUNE 18, 2021

Your data owners will serve as liaisons between IT and your team, enforcing governance standards and supplying IT with the access they need. Your marketing automation systems. Set your data governance strategy. This is where your data governance standards come into play. Your point-of-sale systems.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101

chiefmartech

SEPTEMBER 2, 2021

How do we manage all the different apps, agents, automations, algorithms, etc. running in and around marketing? We aggregate their data, workflow, UI, and governance. By far the most commonly replaced solutions were marketing automation (24%) and CRM (23%). (I’d

Aggregators 112

Aggregators Marketing Automation Services Enterprise Management Marketing Management 112

Biznology

SEPTEMBER 11, 2017

Government touches you through voting, paying taxes, and being stopped by police officers. (Oh, Oh, and capitalism also touches you by buying think tanks, politicians, government regulators, and politically-appointed judges.). Automation will kill up to 47% of today’s jobs, according to a widely quoted Oxford forecast.

Cable 169

Cable Class Mobile Advertising Amazon 169

Martech

NOVEMBER 3, 2021

Processes govern work and ensure consistent outcomes via intake mechanisms, handoffs between teams, approval, and compliance rules. These are (but not limited to) marketing automation platforms, content management systems, event tools, marketing databases, and reporting platforms.

Work Management 112

Work Management Marketing Automation Services Marketing & Strategy Copywriting 112

ViewPoint

SEPTEMBER 29, 2015

Even in companies with a TAM in the many thousands, there are key accounts and current customers that can be segmented for ABM applications while leaving the remainder of the marketplace to the normal marketing automation applications. Number of State and Local Government Community Hospitals. Thanks, Jim! Great input, as always.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

DivvyHQ

APRIL 18, 2022

Ideally, there'd be one platform that manages all aspects of marketing, but for most companies, there's a "martech stack" (several tools) that each governs certain areas. When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform.

Resource Management 93

Resource Management Digital Asset Management Work Management Resources 93

chiefmartech

SEPTEMBER 28, 2021

paid for) and run by business teams who use them as an integral part of their mission — hello, marketing automation — but under a structure of good governance from IT. This is how finance and HR work, letting other teams take responsibility for their budgets and staff, but under a common governance framework.

Marketing Automation Services 85

Marketing Automation Services Enterprise Management Budget Programs Work Management 85

ANNUITAS

OCTOBER 31, 2023

.’ Once you dig into the details, however, you realize these additions often fall into the following two categories: On one hand, we see a number of tactical end-user productivity enhancements, powered by AI — all focused around use cases that are certainly beneficial, but ultimately won’t be game-changing for your go-to-market.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Salesforce Marketing Cloud

AUGUST 21, 2023

Shonica Mitchell , Global Marketing Automation & Community Manager, BrightDrop How can this technology improve your job as an email marketer? Email marketers can create more engaging and impactful campaigns, ultimately driving better results, fostering stronger relationships, and sharing personal impact with stakeholders.”

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Marketing Insider Group

AUGUST 10, 2020

Q: Modern Marketing requires “measurements that matter” and ABM is certainly not unique. What type of measurements do you have in place and how is that supported by regular governance and reviews with stakeholders? Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

Work Management 95

Work Management Marketing Automation Services Marketing Management Marketing AI 95

Martech

AUGUST 28, 2023

“Not only is [utilization] low, but it’s declining year over year while people are buying more,” said Domenic Colosante, CEO of 2X, a B2B marketing-as-a-service agency. “It’s The reasons for this are skills, governance and stack sprawl and complexity, according to Gartner. All this goes straight to the issue of governance.

Marketing Management 93

Marketing Management Paid Search Agency Marketing Automation Services Gartner 93

Martech

DECEMBER 11, 2023

Include any specific technologies or platforms for integrating marketing and technologies that you are interested in. Marketers should ensure transparency in how AI-powered tools make decisions and provide clear explanations to customers about how their data is being used. Get MarTech!

Marketing AI 100

Marketing AI Marketing Automation Services Work Management Marketing Management 100

The ABM Agency

FEBRUARY 27, 2024

This stage is characterized by the strategic use of data and technology to automate and refine ABM processes, ensuring a highly targeted and efficient approach to engaging key accounts. This includes everything from marketing automation and CRM platforms to ABM orchestration tools and analytics solutions.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Martech

SEPTEMBER 13, 2023

Brand management platform Content management system (CMS) Customer relationship management system (CRM) Enterprise risk management system (ERM) Marketing automation Product information management system (PIM) Social media management tools Do you know how well they are integrated with your DAM? If you don’t, you should.

Digital Asset Management 109

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 109

Martech

JULY 16, 2021

Meanwhile, their own product strategies can shift quickly, due to staff turnover, equity market shifts or simple faddishness, to which all martech players are equally susceptible. There is no such relationship between Google and governing bodies. “A

Marketing Automation Services 126

Marketing Automation Services Marketing Management Vendors Lead Ranking 126

Martech

APRIL 5, 2023

Dig deeper: Marketing technologists are well-rewarded I’ve been working in really highly privacy-focused marketing, for Medicare and Medicaid organizations before getting into the role that I am in now, which is specific to marketing technology, but also still very much focused on the privacy operations kind of element of marketing.

Privacy 100

Privacy Thought Leadership Enterprise Management Budget Programs 100