chiefmartech

JANUARY 25, 2022

A few years ago, I described the above model of four layers of integrations — data, workflow, UI/UX, and governance. I still dig the metaphor of data as nouns, workflow as verbs, UI/UX as a common language, and governance as the rules of good grammar. The call to better integrate martech is being heard. The good news: this is doable.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

chiefmartech

JUNE 12, 2017

As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. Now, in fairness, the definition of a “cloud service,” according to Netskope, is pretty broad. But in aggregate, marketers use a ton of them.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Valasys

NOVEMBER 21, 2022

Organizations may encounter serious governance and compliance issues when handling client information, regardless of where it is housed, if they don’t take proactive measures to increase their cloud security. . Almost all facets of contemporary computing, across many verticals and businesses, are supported by cloud infrastructure. .

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Privacy 40

chiefmartech

JUNE 20, 2016

To explain why, we need to understand the concept of vertical competition. Vertical Competition in Marketing’s Digital Channel. Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 But it’s not entirely dissimilar either, in spirit or tactic. It represents 19.4% Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Biznology

JANUARY 27, 2016

Business: Vertical-Specific. Business: Vertical-Specific. “It will change the way all businesses, governments, and consumers interact with the physical world.” Governments are focused on increasing productivity, decreasing costs, and improving their citizens’ quality of life. According to Gartner Inc.’s

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. Marketers have tools in the stack to look at what’s working and what’s not working.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70