Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. Data takes center stage in building trust. However, stories about data loss can steal the spotlight – and be reputation killers. The outcome? Sensitive customer data stays private, and customers stay satisfied.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Martech

NOVEMBER 17, 2022

In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting. The customer journey analytics reporting tool provides a visual depiction of the touchpoints that are moving customers toward conversion and those that are not. Get MarTech!

Enterprise Management 108

Enterprise Management Marketing Automation Services Work Management Lock-In 108

ClickZ

DECEMBER 24, 2020

Blockchain has the potential to dramatically impact customer experiences, but successful implementation will be largely dependent on how companies leverage the technology to reimagine touchpoints in the user’s journey. For a decade, blockchain and cryptocurrencies have been spoken about as the answer to shaking up different industries.

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

Martech

APRIL 10, 2023

” Doesn’t it also mean that it forces an Oracle customer to become, in effect, an “Oracle shop,” locking them into the Oracle suite rather than allowing “composability”? We’re not deploying any software on premise, so you’re not locked in. The message was nonetheless clear.

Marketing Attribution 95

Marketing Attribution Enterprise Management Work Management Marketing AI 95

chiefmartech

NOVEMBER 1, 2021

It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times. These AI-powered, no-code tools are imbuing marketers with superpowers to quickly build a widening range of front-stage customer touchpoints and back-stage operational processes in a mostly self-service fashion.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

Biznology

APRIL 23, 2021

“A company’s culture needs to be adaptable…Attempts to lock in a certain type of culture over the long term at best will fail; at worst, they will hinder the organization’s competitiveness and sustainability. ” HBR – Denise Lee Yohn. As always, happy reading and listening! Company Culture Is Everyone’s Responsibility.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Martech Advisor

OCTOBER 15, 2019

In this feature, we will cover topics such as customer data platforms, identity resolution and identity graphs, data-driven marketing and analytics platforms, customer data governance and so on. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84