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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59
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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

government’s Competition and Markets Authority. The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of 2024 as planned — in the U.K., ’ That’s the message from the U.K.

Amazon 105
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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

Watch the webinar How to build AI data privacy into the fabric of your systems Patrick Stokes, EVP and GM of Platform at Salesforce, explained that with AI Cloud , you can leverage the productivity gains of AI without giving away your company’s data. Why is this important? They simply disappear.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Accountability/Governance. Right to access personal data. Right to data portability (i.e., Right to correct errors in personal data.

Act-On 98
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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52
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3 keys for email marketing in 2024: AI, change, learn

Martech

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. Class is not in session!

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge. Data silos can lead to inaccuracies in insights and decisions. When data is fragmented across different systems or departments, inconsistencies and discrepancies may arise.