Lock-In, Peer-to-peer and Transparency

The Blueprint™ to sustainable revenue performance

Mereo

APRIL 23, 2020

Strategy, goals, plans, buyer personas, selling methodology — all the elements that leadership works so hard to lock down — must be formalized and made accessible to the entire organization, gain buy-in from the entire organization. At Mereo we call this the Revenue Performance Blueprint. These play out differently for every organization.

Work Management

Work Management Peer-to-peer Marketing Management Urgency Marketing

The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology.

Enterprise Management

Enterprise Management Work Management Marketing Management CMO

B2B Marketing Zone

The Blueprint™ to sustainable revenue performance

The CMO Council asked 8 good, hard questions about marketing technology management

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