Aberdeen

FEBRUARY 6, 2019

Data governance has never been the highest priority on any tech leaders’ to-do lists. And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. Analytics User Satisfaction Hinges on Data Governance.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Mereo

APRIL 23, 2020

Strategy, goals, plans, buyer personas, selling methodology — all the elements that leadership works so hard to lock down — must be formalized and made accessible to the entire organization, gain buy-in from the entire organization. At Mereo we call this the Revenue Performance Blueprint. These play out differently for every organization.

Work Management 53

Work Management Peer-to-peer Marketing Management Urgency Marketing 53

Madison Logic

MARCH 23, 2023

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Biznology

JULY 12, 2012

Over the last 10 to 15 years, our jobs became more global and complex, with more technologies to master, more convoluted business processes, more governance and regulatory constraints, and more aggressive competitors. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Buzz Marketing for Technology

JUNE 27, 2008

Government & Politics. The Faculty. Research & Books. Money & Management. Information Technology. International. Community Colleges. Special issues & data. The Almanac of Higher Education. Academic Life. Admissions & Student Aid. Campus Architecture. Community Colleges. Diversity in Academe. Executive Compensation.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

Hinge Marketing

APRIL 6, 2017

If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. But how do you create such a site? In this post, I’m going to focus on the last of these requirements. The first you will have to find in your firm. Who Is This For?

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89